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Seinfeld Stands Up for Microsoft

Comedian to appear with Bill Gates in $300 million campaign, per WSJ report. Fellow funnymen Chris Rock and Will Ferrell may join the pitch. » More

Stop & Shop, Giant Food Launch New Looks

Two of the nations largest supermarket chains redesign logos, in-store appearance to reflect consumers' changing needs. » More

At 100, GM Looks Ahead to Better Days

Amidst sales, revenue and marketing declines, General Motors seeks to renew excitement among consumers. » More

Sarah Jessica Parker Still 'Bitten' by Steve & Barry's

Celeb lines will remain with retailer as sale is finalized. » More

DIRECT
Report: Credit Card Firms Ease Back on Direct Mail Mintel Comperemedia blames credit crunch, which results in fewer customer acquisition efforts » More

CRM
Case Study: Viral Marketing Gets Philosophical Skincare company increases site traffic by 39% with Bazaarvoice's Stories application. » More

PROMOTION

Phelps Earns Visa Gold

Olympic swimmer outlaps counterparts in medals and marketing. » More

PACKAGING & DESIGN

Endust Intros Achoo-Free Cleaning Spray

Fragrance-free, hypoallergenic extension sports a new design and twist-off cap. » More

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1 Phelps Swimming in Sponsorship Deals

2 Sarah Jessica Parker Still 'Bitten' By Steve & Barry's

3 Skoal Hooks Up with 'Playboy'

4 Miller Lite Taps Classic Tagline

5 Tea Time for Pepsi, Tazo

6 Visa Leads Marketers Sponsoring London Olympics

7 Olympics Hit Digital Gold For NBC, Marketing Partners

8 Will Smith Defeats TiVo

9 ING Direct Expands its 'Banking Barista' Model

10 Sears Too LL Cool J For Its Clothes

1 ING Direct Expands its 'Banking Barista' Model

2 Olympics Hit Digital Gold For NBC, Marketing Partners

3 The Post-Soccer Mom

4 Tea Time for Pepsi, Tazo

5 Miller Lite Taps Classic Tagline

6 Crocs Ready to Expand Footprint

7 Tecate Punches Up Marketing for Boxing Events

8 Visa Leads Marketers Sponsoring London Olympics

9 Bright Ideas for 2008

10 Phelps Swimming in Sponsorship Deals

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AUTOMOTIVE/ TRAVEL

General Motors Drives Away from Oscar Stage

Citing ROI in a difficult economy, company will refocus marketing spend. » More

Ford Ka Drives Onto the Set of New 007 Flick

The car will have its coming-out in Quantum of Solace, driven by Bond's leading lady. » More

PACKAGED GOODS

Miller Lite Taps Classic Tagline

Brewer is bringing back classic '80s tag, 'Great taste, less filling.' Iconic slogan will be tacked onto last year's 'Beer Commish' NFL ads plus other spots while the newly merged MillerCoors evaluates the brand. » More

Tea Time for Pepsi, Tazo

PepsiCo, the leading distributor of ready-to-drink teas, adds Starbucks' premium brand. » More

RETAIL / RESTAURANT

Sears Too LL Cool J for Its Clothes

Campaign targeting families stars rapper and his family. » More

Dow XLA Takes a Shot at Spandex

High-tech stretch fabric, being used by top designers including Calvin Klein and Kenneth Cole, shows its rebellious side in its first consumer marketing campaign launching 2009. » More

TECH / FINANCE

ING Direct Expands its 'Banking Barista' Model

Would you like a mortgage rate with that mochacinno? ING Direct expands offline presence by opening high-tech coffee cafes in New York, Honolulu. » More

FCC Increases Efforts Behind Analog-to-Digital Conversion

PSAs, billboards, personal meetings with FCC commissioners address consumer issues. » More

» More Automotive/Travel

» More Packaged Goods

» More Retail/Restaurants

» More Tech/Finance

FEATURED BLOGS

Loom's Cirque Spot Brings Down the House

Often I've asked: What would happen if you combined the Fruit of the Loom guys with Cirque du Soleil? » More

You Want to Wear That Brand?

Reebok has partnered with Hasbro to come out with Monopoly footwear (priced at $40 for kids and $75-85 for grown-ups). » More

Crest Brushes Up Tagline With Help from YouTube

Crest Whitening Expressions is eschewing Emeril Lagasse's catch phrase and asking consumers online to come up with a better slogan for its new Wintergreen Ice flavor. » More

Budget-Minded Smokers Seek New Tobacco Options

Some cigarette smokers are finding 'little cigars' a better match to their budgets, but it may not be enough of a shift to light up the category. » More

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Programming Insider Podcast

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Buzz Chart

What's the Buzz?
Charting Web buzz around the Top 5 TV shows

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GUEST COLUMNS

Ad Value Ratio: The New Metric System

—By Ben Tiernan

The agency community hasn't been in a hurry to answer the ultimate question of accountability: Does our advertising actually work?

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Did China Rediscover Its Soul?

—By Tom Doctoroff

In my 2005 book, Billions: Selling to the New Chinese Consumer, I asked whether the Middle Kingdom would summon enough courage to show the best side of itself.

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Buzz Metrics

Charting web buzz around the top brands

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Box Office Chart

Weekly Top 10

Rank	Title	Gross
1	Tropic Thunder	$36,845,588
2	The Dark Knight	$471,082,150
3	Star Wars: The Clone Wars	$14,611,273
4	Mirrors	$11,161,074
5	Pineapple Express	$62,740,789
6	The Mummy: Tomb of the Dragon Emperor	$86,245,775
7	Mamma Mia!	$116,013,715
8	The Sisterhood of the Traveling Pants 2	$32,002,712
9	Step Brothers	$90,695,938
10	Vicky Cristina Barcelona	$3,755,575

Home Video Chart

Rentals

Rank	Title	Gross (in mil.)
1	The Sentinel	$8.28
2	Take the Lead	$7.85
3	Poseidon	$15.07
4	Friends With Money	$6.54
5	RV	$21.06
6	Inside Man	$31.49
7	Akeelah and the Bee	$5.46
8	Scary Movie 4	$20.13
9	Silent Hill	$12.64
10	Just My Luck	$10.73

Weekly TV Ratings

Rank	Program	People
1	SUM OLYM TUE PRIME 1(S)	34,014
2	SUM OLYM SAT PRIME 2(S)	31,593
3	SUM OLYM MON PRIME 1(S)	30,173
4	SUM OLYM THU PRIME 1(S)	29,708
5	SUM OLYM WED PRIME 1(S)	27,656
6	SUM OLYM SUN PRIME 2(S)	27,184
7	SUM OLYM FRI PRIME 1(S)	26,071
8	TWO AND A HALF MEN	8,068
9	NCIS	7,218
10	60 MINUTES	7,088

Hollywood Reporter Marketing News

» Super Bowl ad bounty has cinematic quality

» WB's preshow must go on

» Publicists spread the nom news

Hollywood Reporter Star Power

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Hollywood Reporter Production Listings

Domestic film production

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Television production

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