Branding - Corporate Branding - Internet Brand Marketing

brandweek

web

mobile

Applebee's Plan to Emulate IHOP

DineEquity CEO Julia Stewart reveals secret to IHOP's success and Applebee's new strategy to follow its sister company's good example. » More

Denny's Asks America to Vote for 'Real Breakfast'

Contest calls for submissions by McCain and Obama look-alikes on YouTube. » More

Diageo's McMahan In as Heineken CMO

Guinness vet Christian McMahan succeeds Ken Kunze in top marketing role. » More

TV, Internet, Mobile Usage Up Among U.S. Consumers

Nielsen report finds that Americans are watching more TV and video than ever. » More

DIRECT
MTV Networks Puts New Advertising ROI Metrics Into Rotation Plan goes beyond CPMs to measure awareness, relevancy, new purchase intent and other benchmarks of marketing success. » More

CRM
Is Talk Cheap? How Cheap? The word-of-mouth marketing industry is attempting to come up with a measurement standard. In the meantime, 50¢ per conversation seems a fair price. » More

PROMOTION

Parkes Named MLB CMO

Marketing vet Jacqueline Parkes promoted to newly created position. » More

PACKAGING & DESIGN

BK Kids Meals Go Green, Healthy

Apple fries, low fat milk and recycled packaging are among new changes. » More

«1
2 »

ADVERTISEMENT

1 Q&A: Subway Chief Chats About Sales Surge

2 InBev Takes Another Shot at A-B Merger

3 J.C. Penney Joins 'The Breakfast Club'

4 Study: E-Mail is The Most Effective Form of Direct Response

5 Parkes Named MLB CMO

6 Nicholson Steps Down as Pepsi CMO

7 Applebee's Plan to Emulate IHOP

8 Dannon Becomes Shelf Obsessed

9 BK Kids Meals Go Green, Healthy

10 Dodge Challenger Starring in TNT Microseries

1 Q&A: Subway Chief Chats About Sales Surge

2 Study: E-Mail is The Most Effective Form of Direct Response

3 J.C. Penney Joins 'The Breakfast Club'

4 MTV Puts New Advertising ROI Metrics Into Rotation

5 Heineken Names G2, Dieste as Lead Promotion Agencies

6 Parkes Named MLB CMO

7 BK Kids Meals Go Green, Healthy

8 Applebee's Plan to Emulate IHOP

9 Generation Gab

10 Punching Their Lights Out: TapouT Takes Center Stage

ADVERTISEMENT

AUTOMOTIVE/ TRAVEL

Ford Names Czubay Vp of Marketing

Ken Czubay will oversee day-to-day sales and marketing of Ford, Lincoln and Mercury. » More

Green Automaker Gives Its Two Cents About Typ-1

Aptera CMO Tony Kirton says the vehicle may lead the pack for both design and mileage. » More

PACKAGED GOODS

Beijing Officials Ramp Up Olympic Marketing Ban

Unauthorized use of logos, ads from non-Olympic sponsors could lead to 'fine or punishment.' » More

InBev Takes Another Shot at A-B Merger

Brussels-based brewer seeking to replace A-B's board of directors with its own officers. » More

RETAIL / RESTAURANT

Q&A: Subway Chief Chats About Sales Surge

Double-digit growth in a slumping economy? Jeff Moody reveals how it happened at Subway. » More

Safeway Hires P&G Vet Dietz as CMO

Diane M. Dietz will oversee the grocer's marketing, merchandising, manufacturing and distribution. » More

TECH / FINANCE

Converse Puts Distributed Twist on Microsite

Converse agency Anomaly builds more than 20 minisites featuring offbeat content. » More

Microsoft Names New Marketing Head of Interactive Entertainment

Michael Delman will serve as vp-global marketing, overseeing the Xbox and Microsoft Game Studios divisions. » More

» More Automotive/Travel

» More Packaged Goods

» More Retail/Restaurants

» More Tech/Finance

FEATURED BLOGS

Meow Mix: Match and Make a Million

Del Monte's Meow Mix is holding a mobile tour that could culminate in a $1 million match game airing on GSN this fall. » More

In the mood for Whatever and Anything?

Whatever soda, and its partner, Anything soda, sound like trite marketing gimmicks aimed at nostalgic Gen-Xers. » More

Punching Their Lights Out: TapouT Takes Center Stage

Founded by two MMA fighters-in-training, TapouT has grown from a T-shirt brand made in a living room to a $100 million knockout apparel company. » More

Tune In to See the Poor Get Screwed

Millions of low-income households will not be able to watch their shows due to "The Digital Transition." » More

ADWEEK MEDIA SPOTLIGHT

Don't Miss
Upcoming
Events
Offer

Event Marketing

Face time is quality time... That's why more and more brands are adding or increasing the use of events in their marketing mix.

More >

2008 LIMA Awards

Read AdweekMedia's coverage of the International Licensing Excellence Awards.

More >

MMA Guide 2008

Be featured with the leaders in the mobile marketing industry- book your ad now!

More >

Trademarks and Copyrights

On August 11, Adweek and Brandweek will present TRADEMARKS & COPYRIGHTS.

More >

2008 Buzz Awards

Did your idea generate major buzz? Then you're a contender for the BUZZ AWARDS

More >

FREE Online Roundtable

About.com and Brandweek bring you: On Line She Trusts...or Does She? The State of Women's Belief in a Virtual World

More >

In Print

Receive weekly issues of Brandweek Magazine - the newsweekly of the Marketing industry.Click here to choose a subscription plan.

More >

» More Blogs

» More Editor's Pick

ADVERTISEMENT

COMMUNITY

At The Roundtable

The business community for media, marketing and advertising professionals, is an excellent way to meet others, grow your business, and build your professional network.

Corporate Social Networks - Do you have a strategy?

Join this discussion. » More

» Visit the Roundtable

SUPERBRANDS

Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries.

» America's Top 2000 Brands: Full List
» Top Brands in 22 Categories
» Movers and Shakers
» Download the List
» How We Rank America's Top Brands

ADVERTISEMENT

Newsletters

First Alerts.

Sign-up today for Adweek email newsletters and receive the most comprehensive source of news, ideas and information for advertising, media & marketing professionals.

Sign-up today!

DIRECTORIES

Adweek Directories Online is where you will find searchable databases with comprehensive information on Ad Agencies, Brand Marketers and Multicultural Media.

View a Directories 'Quick Tour'
Sign-up today!

INDUSTRY CALENDAR

DIRECT MARKETING INSTITUTE SEMINAR

July 14, 2008 - July 16, 2008

ANA's MARKETING ACCOUNTABILITY CONFERENCE

July 13, 2008 - July 15, 2008

Subscription Information

Not a subscriber? Click here to subscribe to the print edition of Brandweek.

Subscribe now and receive 45 issues of Brandweek Magazine, including our annual Superbrands issue. Get breaking news, up to the minute industry trends, and expanded coverage in key marketing categories.

HEY NIELSEN

Mediaweek News

» NBC to Broadcast Every Olympic Sport

» Salvatore Out; Parents' Lee Is New LHJ Editor

» Magna's Coen Downgrades U.S. Ad Spending Forecast

Programming Insider Podcast

The Programming Insider is a daily destination for everything television, including ratings, news, programming, trends and TV trivia. Created in 1999, The Programming Insider is the primary tool for all media professionals; a must listen every morning.

Download today's Podcast

Buzz Chart

What's the Buzz?
Charting Web buzz around the Top 5 TV shows

More TV Show Buzz Rankings

GUEST COLUMNS

The Year That Wasn't

—By Joseph Jaffe

It's funny (or maybe it isn't), but this year seems to be filled with a series of non-events in the advertising world. The Super Bowl (or Stupid Bowl) was a big dud. The upfront came and went with a whimper.

Read Full Article More Guest Columnists

An Open Letter to the CEO of WPP

—By Scott Brinker

Dear Mr. Sorrell: I read your comments from Cannes in The New York Times article "Ad Leaders See Web's Threat and Promise."

Read Full Article More Guest Columnists

Buzz Metrics

Charting web buzz around the top brands

More Brand Buzz Rankings

Box Office Chart

Weekly Top 10

Rank	Title	Gross
1	Hancock	$103,877,446
2	Wall-E	$127,196,028
3	Wanted	$90,186,395
4	Get Smart	$98,100,652
5	Kung Fu Panda	$193,221,867
6	The Incredible Hulk	$124,841,395
7	Indiana Jones and the Kingdom of the Crystal Skull	$306,428,521
8	Kit Kittredge: An American Girl	$5,822,544
9	Sex and the City	$144,891,325
10	You Don't Mess With The Zohan	$94,773,156

Home Video Chart

Rentals

Rank	Title	Gross (in mil.)
1	The Sentinel	$8.28
2	Take the Lead	$7.85
3	Poseidon	$15.07
4	Friends With Money	$6.54
5	RV	$21.06
6	Inside Man	$31.49
7	Akeelah and the Bee	$5.46
8	Scary Movie 4	$20.13
9	Silent Hill	$12.64
10	Just My Luck	$10.73

Weekly TV Ratings

Rank	Program	People
1	NBA FINALS ON ABC-GM 6(S)	16,879
2	AMERICA'S GOT TALENT	12,777
3	60 MINUTES	9,098
4	TWO AND A HALF MEN	8,948
5	SO YOU THINK CN DANCE-THU	8,871
6	SO YOU THINK CN DANCE-WED	8,855
7	DEAL OR NO DEAL 6/17(S)	8,717
8	HOUSE-MON 9P	8,625
9	DEAL OR NO DEAL-WED	8,337
10	HELL'S KITCHEN	8,253

Hollywood Reporter Marketing News

» Super Bowl ad bounty has cinematic quality

» WB's preshow must go on

» Publicists spread the nom news

Hollywood Reporter Star Power

Star Power® is The Hollywood Reporter's exclusive survey looking at the bankability of actors around the world. Voted on by members of the global entertainment industry, the survey's results and analysis takes a look at more than 1,000-plus actors with global stats, rankings in key territories and additional trending analysis.

Hollywood Reporter Production Listings

Domestic film production

International film production

Television production

JOB PORTAL

Keyword:
Category:
City:
State:
» advanced search \| » see all jobs

Featured Jobs

LICENSING INFORMATION

ADWEEKMEDIA LICENSING OPPORTUNITIES

Content Licensing - all content delivered in XML format
Strategic Marketing & Product Partnerships
Brand Licensing

Learn More

SUBSCRIPTION INFORMATION

Customer Service - Web Site

Not a subscriber? Click here to subscribe to Mediaweek & Mediaweek.com

Email: info-mediaweek@pubservice.com
Phone: 800-641-2030(U.S.) or 818-487-4596 (Outside the U.S.)

Customer Service - Print

Email: mediaweek@espcomp.com
Phone: 800-562-2706(U.S.) or 818-487-4582 (Outside the U.S.)
Mail: Mediaweek Subscription Dept.
PO Box 15007
North Hollywood, CA 91615-5007

AT THE ROUND TABLE

AdweekMedia's At The Roundtable is a dynamic business networking and collaboration tool for media, marketing and advertising experts and enthusiasts. Members of this private online community create rich profiles including career stage, industry, job function, business interests, etc., then can immediately begin connecting with like-minded peers and sponsors to create or join discussion groups, share information and develop business partnerships. The perfect place to explore dynamic and vibrant ways to collaborate.