Mentos germ-killing gum
Gum Category Embraces Germ Warfare
Look out germs, Mentos Pure Fresh Gum is armed with green tea extract. The functional candy, launching next year, joins this growing segment. » More


Study: How Profitable Is Word-of-Mouth?
BzzAgent found the profit of a typical WOM conversation to be 38 cents. » More
Activision Signs Brad Jakeman as Creative Officer
Marketing vet's resume includes stints at Macy's and Citigroup. » More
Affluent Look to Facelifts for the Home
Sub-Zero, In-Sink-Erator, others embrace Web ads as the rich seek to refurbish. » More

DIRECT
Smoking
Big Tobacco's Still Puffing
Think cigarette marketing's been snuffed out? Think again. Despite all the restrictions, tobacco brands' strategies still lead the pack. » More

CRM
HP logo
HP's Dhore Discusses CRM for 60 Million Customers
Prasanna Dhore, vp of customer intelligence, says you have to build the right infrastructure to do CRM right. » More

PROMOTION
Oscar ads
Academy to Allow Film Ads on Oscars
The opportunity to promote upcoming movies will help attract various advertisers. » More

PACKAGING & DESIGN
Pringles design
Pringles Asks Consumers To Design Its Cans For A Cause
Procter & Gamble's popular chip brand encourages consumers to do a little arts and crafts in support of the Children's Miracle Network. » More

 
AUTOMOTIVE/ TRAVEL
Hummer Takes H3T to the Extreme (Sports)
Automaker puts men in driver's seat in new TV spot showing motorcycle, surfboard and hang glider. » More
Nissan Hires Hispanic Shop
Dieste Harmel will handle multicultural marketing for Nissan and Infiniti brands. » More
 
PACKAGED GOODS
Virginia Slims Hopes to Look Prettier in Pink
Philip Morris hopes to make headway into the light category with its 'Purse Packs.' » More
R.J. Reynolds Preps Dissolvable Tobacco
Three new products—Camel Sticks, Orbs, Strips—will hit select markets early next year. » More
 
RETAIL / RESTAURANT
Old Navy Hopes to Right the Ship with Crispin
Struggling retailer known for oddball ads taps agency that specializes in such matters. » More
Arnold Names New Leader to Manage McDonald's Biz
Industry vet Steele succeeds managing partner Tom Lawson. » More
 
TECH / FINANCE
Citizen's Bank Goes Paperless With 'Green$ense'
The bank will give a dime to every customer that makes an electronic transaction. » More
Nielsen: Finance Firms Slash Ad Spending
Capital One, Discover, Washington Mutual and Visa have all reduced their TV budgets. » More
     
FEATURED BLOGS
Brand Elastic Logo
For Richer, For Poorer
While Wall Street has been building castles in the air, a few luxury hotel chains have chosen Dubai and Thailand for their latest brand extensions. » More

AdFreak Logo
Running-Shoe Ads Are as Painful as Running
A new campaign from athletic shoe maker Saucony, which purportedly targets "serious runners," reinforces every negative impression I have about the sport. » More

 
EDITOR'S PICK
Progresso against Campbell
Soup War Continues, Progresso Strikes Back
Nearly three weeks after Campbell ran an ad claiming General Mills' Progresso soups contain MSG, General Mills came out with the same claim against Campbell in its new ad. » More
Monster energy drink
Coke Makes a Monster Move
Cola giant agrees to long-term deal to distribute top energy drink in conjunction with Anheuser-Busch. » More
 
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Weekly Top 10
Rank Title Gross
1 Beverly Hills Chihuahua $29,300,465
2 Eagle Eye $54,614,521
3 Nick and Norah's Infinite Playlist $11,311,751
4 Nights in Rodanthe $25,088,183
5 Appaloosa $5,605,167
6 Lakeview Terrace $32,201,255
7 Burn After Reading $51,678,103
8 Fireproof $12,410,216
9 An American Carol $3,656,000
10 Religulous $3,428,633

Home Video Chart

Rentals
Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 DANCING WITH THE STARS 18,883
2 NCIS 17,470
3 60 MINUTES 16,648
4 DESPERATE HOUSEWIVES 15,685
5 DANCING W/STARS RESULTS 15,491
6 MENTALIST, THE 15,484
7 CSI: NY 14,878
8 CRIMINAL MINDS 14,780
9 CSI: MIAMI 14,345
10 NBC SUNDAY NIGHT FOOTBALL 14,207

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