ABOUT US


Our Mission

Brandweek.com is the online extension of Brandweek magazine. It is dedicated to serving the magazine's readership with the latest breaking marketing industry news and analysis, along with commentary that puts that news into perspective.

Company Overview
"Brandweek.com is produced by Nielsen Business Media Online"

Nielsen Business Publications, Inc. penetrates and enlightens the marketing industry with print, face-to-face, and online information. Nielsen eMedia enables Nielsen Business Publications, Inc. to publish in the fast-paced online market.

2009 Editorial Calendar

Top of Mind Guidlines

Brandweek Editorial Masthead
Editor Todd Wasserman twasserman@brandweek.com
Features Editor Robert Klara rklara@brandweek.com
West Coast Bureau Chief Becky Ebenkamp bebenkamp@brandweek.com
Online Editor Elena Malykhina emalykhina@brandweek.com
Reporter Elaine Wong elaine.wong@brandweek.com
Contributing Editors T.L. Stanley, Betsy Cummings, Hilary Cassidy, Michael Applebaum
feedback@brandweek.com

Advisory Board
Mark Addicks, General Mills; Mike Boylson, J.C. Penney; Sue Brush, Westin Hotels & Resorts; Andy England, MillerCoors; Kim Feil, Walgreens; Marc Gibson, State Farm; Trudy Hardy, Mini USA; Michael Mendenhall, Hewlett-Packard; Jeff Moody, Subway Franchisee Advertising Trust Fund; Peter Moore, EA Sports; Phil Pasci, Bridgestone Firestone North America; John Weinstock, LG

Design Director Carol R. Wells cwells@brandweek.com
Photo Editor Manuela Opera

Publisher Geralidine FitzGerald GFitzGerald@mediaweek.com



President: Greg Farrar
Senior Vice President, Human Resources: Michael Alicea
Senior Vice President, Marketing: Mark Hosbein
Senior Vice President, Finance: Derek Irwin
Senior Vice President, Entertainment: Gerry Byrne
Senior Vice President, Marketing, Media & Visual Arts: Sabrina Crow
Senior Vice President, Retail: David Loechner
Senior Vice President, Online: Linda McCutcheon
Senior Vice President, Building & Design: Joe Randall
Senior Vice President, Central Services: Mary Kay Sustek
Vice President, Licensing: Howard Appelbaum
Vice President, Manufacturing & Distribution: Jennifer Grego
Vice President, Audience Marketing: Joanne Wheatley

The Latest Marketing Strategies Covered by Branding Professionals at Brandweek

In the world of corporate branding, news happens fast. You want a publication designed to keep up with the pace of ever-changing marketing strategies and deliver the news in an accurate and entertaining style. That is what the Brandweek readers expect and that is what we deliver. Subscribe to Brandweek Magazine today and get access to our 24/7 website, Brandweek.com, our Superbrands report, our exclusive Data Center and much more.


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Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report.To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!