COMMUNITY

BLOGS

The Brand Elastic - Martyn Tipping and Robert Sprung look at the brand extensions that work and those that don't quite.

» The LensCrafters of Family Planning?
» Sears: The Musical
» How Far Can You Stretch a Hamburger?


The Ex Files - Experiential Marketing as reported by experienced marketing scribe Becky Ebenkamp.

» Meow Mix: Match & Make a Million
» Hard out Here for a Stumping Chimp
» Philly Teaser Stakes


Sticker Shock - The car industry's marketing foibles, as seen by Brandweek auto reporter Steve Miller.

» The good and bad of buying a new used car - the demise of Hummer?
» Mercedes or BMW: Who rules?
» Obama, out of touch and what auto brand do you want to see eliminated?


AT THE ROUND TABLE

superbrands At The Roundtable, the business community for media, marketing and advertising professionals, is an excellent way to meet others, grow your business, and build your professional network.

INDUSTRY EVENTS

July

ANA's MARKETING ACCOUNTABILITY CONFERENCE
Themed "The Road to Marketing Credibility," marketers at this Association of National Advertisers event will discuss measurement and internal accountability practices.
July 13, 2008 - July 15, 2008
Location: Ritz-Carlton Laguna Niguel, Dana Point, Calif.
URL: www.ana.net/events



DIRECT MARKETING INSTITUTE SEMINAR
An in-depth course for beginners and a refresher for DM professionals, per the Direct Marketing Association.
July 14, 2008 - July 16, 2008
Location: Hilton Hotel, Boston
URL: www.the-dma.org



PEOPLE


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