-By Todd Wasserman

New ads from Sprint Nextel promise nothing less than a "Wireless Revolution"

predicated on the ability to use cell phones for data without racking up extra charges. Whether consumers will join the brand in the revolution remains to be seen. For the past few quarters, the telecom giant has had its hands full just trying to keep its existing subscribers from fleeing. In its most recent quarter, which ended Sept. 30, Sprint lost 1.3 million net subscribers while AT&T added

2 million and Verizon Wireless gained 1.5 million. But analyst Roger Entner, svp, communications sector for Nielsen IAG, said Sprint is making some progress of late on the marketing front, particularly with its new Wireless Revolution TV ads via Goodby Silverstein featuring Sprint CEO Dan Hesse. "The ads with Dan Hesse are more and more striking a chord with people," said Entner. "Before that, they were all over the place with no consistent look or feel." If the ads do turn the tide, some credit should be given to Bill Morgan, Sprint's svp of corporate marketing. Morgan joined Sprint in November 2006 and since then has been focused, among other things, on improving Sprint's customer service and honing a consistent message. Some excerpts of a recent conversation with Morgan are below: