Remember that old Guns N' Roses video where Axl Rose plays a straight-off-the-bus, wide-eyed hick deposited in sleazy '80s Hollywood? In real life, this character would have made a bee line to the "Rock 'n' Roll Denny's" on the Sunset Strip. While it is no more, this was the place for a young scuzzball with visions of hair band glory to get grub and rub elbows with a sloshed Go-Go, a touring link of the Jesus and Mary Chain or the least charismatic member of Poison. Or, on a slow night, DJ Rodney Bingenheimer. Welcome to the jungle: Please wait to be seated.

Denny's will "rock" again. The beloved diner chain is undergoing some kind of a Pete Wentzification to appeal to young poppy punk types. To get its median age down below the speed limit, it is undertaking a Denny's All Nighter promo, and grandpa's Muzak will be swapped for alt rock from 10 p.m. to 5 a.m. Also added for the wee hours for the wee ones: a dimly lit club ambience and a waitstaff that will swap black slacks and collared shirts for T-shirts and . . . dungarees!

The venture involves a menu that only a stoner on a crash diet could love. On it are Potachos ("Dude, it's like french fries married nachos and had an awesome baby!") and Sweet Ride Nachos (cinnamon sugar chips, hot fudge and whipped cream). Do not—repeat—do NOT stand between a stoner and his nachos.

But wait, there's more. The All Nighter effort features a music blog and social networking. An "Adopt-A-Band" program lets visitors choose which emerging touring bands should get promotional support and free food from the company. OK, that's pretty cool, especially if Denny's is making sure that skinny emo boys are eating their vegetables. More than 1 million votes have been cast so far.

However, the effort is cursed with a wrong-on-so-many-levels tag, "Nothing good happens after midnight—except Denny's." Really? I bet Keith Moon begs to differ. Heck, even Mr. Ashlee Simpson would.