National Geographic Embarks on Videogames

Nov 18, 2008

-By Paul Bond, The Hollywood Reporter


National Geographic is getting into the videogame business.

Through its for-profit unit, National Geographic Ventures, the nonprofit National Geographic Society has created National Geographic Games.

The division's first game, Herod's Lost Tomb, was developed in-house and is a free download for PC, Mac and the iPhone. After that, NGG is coming out with games for Nintendo's Wii, Sony's PlayStation 3 and handheld devices.

Some will be developed in-house while others will rely on partnerships, such as National Geographic Panda from Namco Bandai and National Geographic: Africa from Sony.

Chris Mate, previously an executive with Take-Two Interactive Software and Bethesda Softworks, was named gm of NGG.

NGG is expected to focus on building games that further its theme of spreading geographic knowledge.


National Geographic Embarks on Videogames

Nov 18, 2008

-By Paul Bond, The Hollywood Reporter


National Geographic is getting into the videogame business.

Through its for-profit unit, National Geographic Ventures, the nonprofit National Geographic Society has created National Geographic Games.

The division's first game, Herod's Lost Tomb, was developed in-house and is a free download for PC, Mac and the iPhone. After that, NGG is coming out with games for Nintendo's Wii, Sony's PlayStation 3 and handheld devices.

Some will be developed in-house while others will rely on partnerships, such as National Geographic Panda from Namco Bandai and National Geographic: Africa from Sony.

Chris Mate, previously an executive with Take-Two Interactive Software and Bethesda Softworks, was named gm of NGG.

NGG is expected to focus on building games that further its theme of spreading geographic knowledge.
 


Post a Comment
Asterisk (*) is a required field.

*Username:  
*Rate This Article: (1=Bad, 5=Perfect)

*Comment:
 



ADVERTISEMENT




Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report.To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!