While Wall Street has been building castles in the air, a few luxury hotel chains have chosen Dubai and Thailand for their latest brand extensions. » More
A new campaign from athletic shoe maker Saucony, which purportedly targets "serious runners," reinforces every negative impression I have about the sport. » More
For advertisers, every new medium brings with it new opportunities... the Internet is unique. AdweekMedia presents a report on the 2008 IAB Mixx Awards.
Reading a Branding and Marketing News Magazine, such as Brandweek, is important for those who work in the branding business. The content provided by Brandweek will allow readers to gain a solid understanding of how effective branding affects industry trends and much more. With a print subscription to Brandweek, you will receive all of the tips you need to stay on top of trends in brand development and more tools for more effective brand marketing strategies. Our exclusive Superbrands list details the largest media spenders, best brand strategies of the year and highlights those companies that optimized brand loyalty among consumers. Brandweek also honors the Marketer of the Year in our highly-anticipated special report.To help put things into perspective we encourage professionals developing brands, corporate branding strategies, and retail marketing strategies to post commentary and opinions on our news and feature editorials as well as our blog. Brandweek is proud to announce its Mobile service, for the branding and marketing professional on the go. Use your cell phone, PDA or Blackberry to gain instant access to the latest brand marketing news, trends and data in the industry. We know incorporating brand industry news into your everyday life is a must for industry professionals to stay innovative - so we make it possible to read Brandweek online, in print or on the go!
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