- Dawn Wilensky

Pepsi this week opened the (virtual) doors to its interactive store, where consumers can shop for contemporary and vintage collectibles, accessories and apparel, and read the latest Pepsi news.

The site, Shoppepsi.com, features t-shirts and hoodie sweatshirts (with modern and vintage Pepsi graphics); shoulder bags (with contemporary and vintage Pepsi prints); belts and belt buckles; collectibles that range from vintage Pepsi signs to Pepsi ice cream scoops, clocks, canister sets and Pepsi kit ensembles with matching, T-shirt, tote and lip balm.

The interactive site also features a news feed and photo upload gallery where Pepsi consumers can show off their lifestyle photos, their Pepsi gear and save 15% on their purchase. The site also features links to Pepsi pages on social networking sites such as Facebook, Twitter and YouTube.

Other initiatives include a holiday sale with 20% off all items and a free Pepsi POP scarf with any order.


Nielsen Business Media