- Adweek Staff
Despite a degree of hyperbole from some marketers, search is not
recession proof. The economic turmoil is tempering all ad-spending
growth, and that includes search, according to
eMarketer.
Estimates point to annually declining--but still positive--growth
rates for search spending four years in a row, from 2008 through
2011, the researcher said.
The projected bounce-back in 2012, with growth increasing to 13.7
percent, will be due to a combination of economic recovery and the
influence of that year's national elections and Summer
Olympics.
Compared to some other online ad formats, which are relatively flat
or dropping, such as display advertising or classifieds, the search
market starts to look good.
Related:
Retailers Pull Back Holiday Search Spend
eMarketer: Search Not Recession Proof
Jan 7, 2009
- Adweek Staff
Despite a degree of hyperbole from some marketers, search is not recession proof. The economic turmoil is tempering all ad-spending growth, and that includes search, according to
eMarketer.
Estimates point to annually declining--but still positive--growth rates for search spending four years in a row, from 2008 through 2011, the researcher said.
The projected bounce-back in 2012, with growth increasing to 13.7 percent, will be due to a combination of economic recovery and the influence of that year's national elections and Summer Olympics.
Compared to some other online ad formats, which are relatively flat or dropping, such as display advertising or classifieds, the search market starts to look good.
Related: Retailers Pull Back Holiday Search Spend