- Anthony Crupi, Mediaweek
Infiniti has upped its commitment to Comedy Central’s
The
Colbert Report, signing on as sponsor of a new sweepstakes and
online interactive-voting application.
Beginning Nov. 24, Infiniti will throw its promotional weight
behind
ColbertNation.com's "The Choice of the
People" app, which allows site visitors to vote on their favorite
moments from the show. Once a site visitor votes in the poll, they
receive a link that sends them to a new page where they can watch
video related to their vote.
The car maker will be attached to on-air custom vignettes
incorporating the most popular Colbert snippets.
In addition, Infiniti will sponsor the show's first-ever
sweepstakes, offering Colbert fans a prize package that includes a
weekend trip to New York and tickets to a taping of the show.
Infiniti Expands Sponsorship of 'Colbert Report'
Nov 24, 2008
- Anthony Crupi, Mediaweek
Infiniti has upped its commitment to Comedy Central’s
The Colbert Report, signing on as sponsor of a new sweepstakes and online interactive-voting application.
Beginning Nov. 24, Infiniti will throw its promotional weight behind
ColbertNation.com's "The Choice of the People" app, which allows site visitors to vote on their favorite moments from the show. Once a site visitor votes in the poll, they receive a link that sends them to a new page where they can watch video related to their vote.
The car maker will be attached to on-air custom vignettes incorporating the most popular Colbert snippets.
In addition, Infiniti will sponsor the show's first-ever sweepstakes, offering Colbert fans a prize package that includes a weekend trip to New York and tickets to a taping of the show.
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