- Todd Wasserman

Green consumer goods manufacturer Green Earth Technologies has tapped Grey, New York, to handle its $5 million creative and pr account.

As part of the move, which is expected to be announced tomorrow, Alliance—Grey's branded entertainment and sports marketing agency—will manage pr, strategic partnerships, trade shows, events, sports marketing and influencer outreach for GET, Stamford, Conn.

GET products like motor oil, car washes and glass cleaners, all made with “American-grown base oils,” are currently sold at The Home Depot, Target, VIP National Auto and Fred Meyer, among others.

“We selected Grey because of their strong automotive and environmental industry relationships, as well as their impeccable track record of success in managing complex, national advertising and public relations campaigns," said GET CEO Jeff Marshall in a written statement. "We are excited about having a team of world-class talent on board to help us spread our corporate messages.”

GET’s spend on U.S. measured media for the first eight months of 2008 was less than $100,000, per Nielsen Monitor Plus.