- Steve McClellan
Paris-based luxury goods
and fragrance marketer LVMH has awarded its U.S. media chores to
Havas' MPG after a review that lasted nearly four months, according
to sources.
The company spent $185 million in major domestic measured media in
2008, per Nielsen.
The incumbent is WPP Group's MediaCom here, which defended.
Both MPG and MediaCom declined to comment and referred calls to
LVMH. A rep at LVMH did not immediately respond to queries.
LVMH's brands include Louis Vuitton, Moet & Chandon, Fendi,
Christian Dior, Donna Karan and Celine, among many others.
Nielsen Business
Media
LVMH Awards U.S. Media to MPG
June 30, 2009
- Steve McClellan
Paris-based luxury goods and fragrance marketer LVMH has awarded its U.S. media chores to Havas' MPG after a review that lasted nearly four months, according to sources.
The company spent $185 million in major domestic measured media in 2008, per Nielsen.
The incumbent is WPP Group's MediaCom here, which defended.
Both MPG and MediaCom declined to comment and referred calls to LVMH. A rep at LVMH did not immediately respond to queries.
LVMH's brands include Louis Vuitton, Moet & Chandon, Fendi, Christian Dior, Donna Karan and Celine, among many others.
Nielsen Business Media
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