- David Gianatasio, Adweek

WPP Group's Grey today said it added assignments from T.J. Maxx and Reliant Energy following separate reviews.

To pick up $35 million in broadcast creative chores from discount retailer T.J. Maxx, Grey in New York outpaced three other shops that also made final presentations: Publicis Groupe's Publicis in Dallas and Bartle Bogle Hegarty in New York, and Omnicom Group's GSD&M Idea City in Austin, Texas.

Mullen in Winston-Salem, S.C., a unit of Interpublic Group, was the incumbent. That agency, headquartered in Boston, did not participate in the competition.

IPG's Hill, Holliday in Boston handles media chores across TJX properties, including T.J. Maxx. That portion of the account was not in play. TJX is based in Framingham, Mass.

T.J. Maxx and sibling chain Marshalls -- reporting as Marmaxx -- said combined 2008 sales were basically flat at $12.4 billion.

Separately, Grey West in San Francisco, in collaboration with Grey N.Y., added Reliant Energy of Texas following a review. Reliant spent close to $25 million last year in domestic measured media, per Nielsen.


Source: Adweek.com