Movado Group has launched a new campaign designed to utilize the sensuality of the human form -- photographed in unexpected ways -- as a backdrop for its jewelry designs.

The ad campaign, featuring photography by Robin Broadbent, will premiere in December 2009 issues of various national consumer magazines, as well as in national and regional newspapers.

"The campaign reflects a collaboration and exploration of Movado's relationship with art and its branding," said Richard Tassone, creative director of Movado Group, in a statement. "An effort was made to achieve a fluidity between these two arenas which are distinctively different but also interrelated. We believe the campaign successfully retains the integrity of the Movado brand identity while exploring its boundaries and limits."

The company, best known for its timepieces, designs, manufactures and distributes the Movado, Ebel, Concord and ESQ by Movado brands, as well as fashion watch brands Coach, Hugo Boss, Lacoste, Juicy Couture and Tommy Hilfiger worldwide. It also operates Movado boutiques and company stores in the United States.


Nielsen Business Media