A lawsuit filed by the Orthodox Union, a kosher food certification group, dropped its lawsuit against convenience store chain operator Luke Oil, after the retailer changed its logo, which was at the center of the legal action.

The lawsuit claimed the Hobart, Ind.-based gas station chain's new "Serving U" logo infringed on the "OU" symbol the Orthodox Union gives to products certified as kosher. The "Serving U" logo featured a "U" inside a circle.

Luke Oil has rolled out a new branding campaign to replace the "Serving U" logo, which was included on coffee and soda cups in select retail locations, and the Web site Uluke.com.

The company is now using a logo that highlights the "u" in its name.


Nielsen Business Media