- David Gianatasio, Adweek

AT&T on Thursday said it was ending its sponsorship deal with Tiger Woods.

The telecommunications titan issued a brief statement saying it was splitting with Woods and wished him well but offered no elaboration.

Woods, of course, had been embroiled in controversy since late last month, when news of his marital infidelities began to surface.

Accenture had earlier dropped the golfer from its endorsement roster. PepsiCo discontinued its Tiger-branded Gatorade drink, but said the decision to do so had been made before his problems erupted into global headlines.

Nike, TAG Heuer, Electronic Arts and Procter & Gamble still work with the sports legend, though some of those companies have indicated that they would scale back Woods' role in marketing efforts.

On the question of whether sponsors should drop Woods as an endorser, Rasmussen polling conducted in mid-December showed the public evenly divided. Thirty-four percent said sponsors should drop him, 37 percent said they shouldn't, and the rest weren't sure.