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Atlas Shilled: Ayn Rand Has Her Fans in the Ad Industry
How the philosopher/ writer has influenced the ad community. » More


Amid Transition, Rivals Are Descending on Apple
Has the iPhone maker lost a bit of its edge? And what can it do about it? » More


Yes, Virginia, Macy's Will Bring Back That Campaign
Evp-marketing Martine Reardon on why the chain is exhuming last year's campaign. » More


Mother's Cookies Getting a Rebirth Under Kellogg
Food giant uses social media in hopes of bringing a once-regional brand national. » More


Marketers Get Real
To foster instant connections in a digital world, brands take to the Web with live content. » More


Iffy Future for Drug Ads Has Some Feeling Queasy
Big pharma marketers face an uncertain future and tighter restrictions on advertising. » More


So, Do You Need to Develop an Android App Too Now? 
The iPhone is still the only game in town for mobile app-vertising, but that's changing. » More


Why Best Buy's CMO Sicced His Blue Shirts on Twitter
Barry Judge says the retailer is betting a lot on the social network this holiday season. » More


Will Interest in Secondhand Goods Outlive the Recession?
Survey shows that many consumers are forgoing new merchandise for used. » More


Did Sour Grapes Prompt Verizon's Apple Attack?
Experts say wireless provider's offensive is long overdue, though not without risk. » More


Why Nutrisystem Doesn't Use Agency for 'Branded DR'
CMO Chris Terrill discusses the benefits of having a social media network. » More


FEATURES & OPINION

The Mayo Clinic
Hellmann’s wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick? » More


Missing Customers Lately? Try Getting Back to Basics
Thanks to our banking system, consumer trust has been shattered. Here are some ways brands can build it back. » More


DEPARTMENTS

Other Moves
Companies, Agencies, Accounts, etc. » More


Calendar
Brandweek's Calender of Trade Events » More


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Survey of Buying Power

The 2008 edition of the Survey features comprehensive statistics, rankings and projections for every county and media market within the United States.

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At The Roundtable

Thousands of quality Media, Marketing and Agency professionals are creating and connecting in their online space on attheroundtable.com.

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Voz Latina: Marketing to Digital Latinos

As the Hispanic population and buying power continues to grow exponentially, your need to reach unique demographics and market segments also increases.

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Advertising Magazine - The Current Issue of Brandweek

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