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CURRENT ISSUE


Winter Olympic Ad Sales Get Lukewarm Response
With fewer than 90 days to go, NBCU still has a solid chunk of inventory on its hands. » More


2009 Really Isn't the Year of Mobile
Google's entry to the market signals to some that mobile advertising has finally come into its own. Here's why they're wrong. » More


With LifeScoop, Intel's a Publisher
New site is meant to appeal to readers interested in tech, but not hard-core geeks. » More


Marketing Helps Del Monte Thrive During the Recession
CMO Bill Pearce on why now is the time to advertise household staples like canned goods. » More


ConAgra and Yahoo Search For Lunchtime Viewers
One-year branded entertainment deal cooks up 'bite-sized, snackable content.' » More


'Up in the Air' Grounds Hilton in Star-Power Marketing
Hotelier reappears on the silver screen, kicks off movie-themed sweepstakes. » More


LG Dials Up Celeb-Laden, Middle-Market Strategy
Why the phone maker's marketing plan calls for more spending and celebrity endorsements. » More


Atlas Shilled: Ayn Rand Has Her Fans in the Ad Industry
How the philosopher/ writer has influenced the ad community. » More


Yes, Virginia, Macy's Will Bring Back That Campaign
Evp-marketing Martine Reardon on why the chain is exhuming last year's campaign. » More


Amid Transition, Rivals Are Descending on Apple
Has the iPhone maker lost a bit of its edge? And what can it do about it? » More


Mother's Cookies Getting a Rebirth Under Kellogg
Food giant uses social media in hopes of bringing a once-regional brand national. » More


FEATURES & OPINION

Available for Your Brand: Burnt Umber! Any Takers?
Too many brands are fighting to "own" a color. They should really be owning a genuine identity instead. » More


Media All-Stars 2009
Our annual survey of the best and brightest executives of the year. » More


DEPARTMENTS

Other Moves
Companies, Agencies, Accounts, etc. » More


Calendar
Brandweek's Calender of Trade Events » More


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2008 Buzz Awards

What makes some campaigns fall flat and others catch fire? This year's BUZZ Award winners know the secrets.

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2008 MMA Award Winners

Anytime, anywhere, always on, always available... Mobile allows a brand to connect with its consumer like never before.

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Survey of Buying Power

The 2008 edition of the Survey features comprehensive statistics, rankings and projections for every county and media market within the United States.

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At The Roundtable

Thousands of quality Media, Marketing and Agency professionals are creating and connecting in their online space on attheroundtable.com.

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Voz Latina: Marketing to Digital Latinos

As the Hispanic population and buying power continues to grow exponentially, your need to reach unique demographics and market segments also increases.

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Advertising Magazine - The Current Issue of Brandweek

Brandweek is a weekly marketing magazine that industry professionals trust for their marketing news. Each issue of our leading advertising magazine is packed with content important to our readers, designed to help inform and entertain. Read the latest issue and then subscribe to Brandweek so you never fall behind on what's happening in your fast-paced industry.

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