Advertising News In the Current Issue of Brandweek Magazine- Brand Design Resource

CMO Keogh shares the thinking behind 'Green Police,' which is no typical luxury-car ad. » More

The effort, tagged 'Life Better Served,' introduces consumers to a variety of meal options. » More

The venture is designed to deliver lessons in selling on the Web. » More

Smaller firms dabble with interim marketing execs. Is this the future? » More

Automaker takes to social media to plead its case. Will it be enough? » More

Vp of marketing Joel Ewanick explains why the carmaker's ads aren't what you'd call rib-ticklers. » More

The brand’s strategy is to make consumers associate it with seafood, not just canned tuna. » More

The CPG giant will donate to Quilts for Kids from every purchase of its limited-edition bottle. » More

As consumers continue to rein in spending, brands have become a surrogate for value. » More

How Adidas, Nike and others are bridging the physical and online worlds. » More

New campaign, which includes a contest, celebrates small-town America. » More

Brand presences with few followers. Sporadically updated accounts. Have marketers moved on? » More

The only brand getting rich with Google is a brand called Google. For everyone else, Google is about failure. » More

Companies, Agencies, Accounts, etc. » More

Brandweek's Calender of Trade Events » More

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Advertising Magazine - The Current Issue of Brandweek