google
Google Bows Sponsored Icons on Maps
BofA, HSBC, Target and Public Storage are initial advertisers. » More


Apple Goes Social With Ping
New social network serves as a promo platform for artists and a music discovery vehicle. » More
Scottrade Names CMO
Financial services brand elevates former director of branding, Web site marketing. » More
Red Bull Media in Play
The energy drink marketer has put its U.S. media assignment into review. » More
Under Armour Looks to Connect With Women
Performance apparel brand aims to build deeper brand loyalty with female demo. » More

DIRECT & CRM
MOY
Brandweek Puts Marketer of the Year Vote to the People
For the first time, designation will be augmented with a 'People's Choice' award. » More

PACKAGED GOODS
Starburst
Zombie Enlivens Starburst Spot
Ad critic Barbara Lippert praises 'killer' outing with a well-spoken zombie on a city bus. » More

DIGITAL
Music
MySpace, Fuse Introduce Cross-Promotion
The focus is on emerging artists in on-air/online combo. » More

HISPANIC MARKETING
Wendys
Wendy's Taps Bravo for Hispanic Creative Chores
Fast-food giant spends about $25 mil. annually in the domestic Hispanic marketplace. » More

SHOPPER MARKETING
Mobile
(Not So) Annoying Places
Smartphones will make every street feel like the diamond district. » More

FOOD & BEVERAGE
Wasa
Barilla Eyes Healthy Snackers on Facebook
Pasta maker launches a social media campaign for its Wasa Crispbread brand. » More

COMMUNITY
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THIS WEEK
Coors Light
Coors Intros Aluminum Pint
The new product follows a long line of packaging design gimmicks. » More
Green
Thumbs Down on Corporate Green Efforts
New research shows that the public is largely underwhelmed. » More
Jimmy Wales
Work/Life
How some of the top marketing pros handle the balance in a 24/7 world. » More

 

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Radio's New Road Map

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Media Plan of the Year Awards

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