Lexus Spells Out Hybrids' History
New campaign showcases automaker's hybrid vehicle line and the power of 'H.' » More


Toyota Drags Them All Down?
Other automakers also suffered a decline between early Feb. and March. » More
Chevy Embraces Mobile Social Networking, AR, QR Codes
GM brand is using South by Southwest to tout its use of new technologies. » More
'Guitar Hero' Picks TBWA\C\D
Activision Blizzard is shifting creative duties on the game franchise. » More
Study: Shopper Behavior to Change Permanently
Gen Xers and Yers—not baby boomers—will be leading the way to economic recovery. » More

DIRECT & CRM
TV money
4A's: What's Delaying Ad Addressability?
Such platforms allow advertisers to target specific regions, zones, even individual households. » More

PACKAGED GOODS
Tena
Adult Incontinence Category Is Booming
Depend, Tena, Poise are on a mission to remove the condition's social stigma. » More

DIGITAL
Married on MySpace
MySpace Snags Advertisers for 'Married' Series
Joining last season's sponsor JCPenney are HP, Fox Searchlight, Hearst and The Knot. » More

HISPANIC MARKETING
iPhone
Telemundo Bows Spanish-Language iPhone Apps
Content will include news, weather, sports, entertainment, and horoscopes. » More

SHOPPER MARKETING
Iams ProActive
New Iams Store Displays Tout 'Healthy Digestion'
Pet brand launches extensive marketing push to promote ProActive Health dog and cat food with prebiotics. » More

PROMOTION & INCENTIVE
Bing in FarmVille
Bing's Virtual Bling Buys Facebook Fans
In-game offer resulted in Microsoft's Bing page gaining 425,000 fans in a single day. » More

COMMUNITY
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THIS WEEK
Ashley Madison
Opinion: Oscars Do Some Male Bonding
Critic Barbara Lippert says the Academy Awards took a step toward gender neutrality in its advertiser lineup. » More
CVS
CVS Eyes Four Shops
The pharmacy chain launched the review due to changes in retail, media landscapes. » More
Cover 03-08
Year of the Tiger
Despite Tiger Woods' well-documented fall from grace, the celeb endorsement game is bigger than ever. Here's why. » More

 

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