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Covr 07-06
Amid Upfronts, Brands Experiment with Web
Marketers and producers attempt to circumvent traditional media, though a formula is far from proven. » More


Sprint’s Pre Screening App
Carrier’s push with National CineMedia for the Palm device calls on viewers to rate movies they have just seen. » More
Big Condé Buy From P&G
Publishing giant’s September books to get injection of cash related to advertising for CoverGirl, Olay, Gillette’s Venus and other brands. » More
Coke's Nestea Takes Plunge Into Webisodes
Vp of media Annis Lyles discusses how Nestea is reaching a new consumer target with its 'Liquid Awesomeness' effort. » More

Direct & CRM | Promotion & Incentive | Hispanic | Packaging & Design | Digital | Green | Shopper Marketing | Licensing
DIRECT & CRM
Gold's Gym cankles
Gold's Gym Addresses 'Cankles'
Fitness chain tackles 'fastest growing aesthetic affliction' via humorous push that includes digital and direct marketing. » More

HISPANIC MARKETING
Computer
U.S. Latinos Flock to Web
eMarketer: Nearly 23 mil. Hispanics are online, about 51% of the U.S. Hispanic population. » More

PROMOTION & INCENTIVE
7-Eleven store
7-Eleven Offers Veterans Franchise Incentives
Program provides veterans of the U.S. Armed Forces with discounted franchise fees. » More

PACKAGING & DESIGN
Nice Ride Minn
Nice Ride Minnesota Kicks Things Into Gear
Paris and Amsterdam fund public pedaling, but the Twin Cities? Agency preps U.S. metro for a two-wheel revolution. » More

 
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AUTOMOTIVE/ TRAVEL
Auto Industry's Wild Ride Gets Smoother
Nielsen research detects hopeful sign for new vehicle sales based on Internet shopping patterns. » More
Orbitz Shifts Creative to Trailer Park
The shift constitutes another loss for Interpublic Group's Mullen. » More
 
PACKAGED GOODS
Spring Allergy Ads Were Less Effective
Recall for this year's crop of ads suffered; ads weren't 'as strong,' says Nielsen IAG analyst. » More
Bristol-Myers Squibb Picks MediaVest
The global pharma company spends $420 million annually in measured media. » More
 
RETAIL / RESTAURANT
NBA Drops McDonald's as Sponsor, Picks Up Taco Bell
Four-year deal includes title sponsorship, media integration across NBA network partners. » More
LVMH Awards U.S. Media to MPG
Paris-based luxury goods marketer assigns chores to agency after a four-month review. » More
 
TECH / FINANCE
Microsoft Shifts Office Creative to JWT
In a major realignment of its agency roster, tech giant has assigned ad chores to a new shop. » More
Brink's Security Ups Spend, Changes Name
Broadview Security meant to evoke 'broadband' and a more tech-oriented approach. » More
     
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EDITOR'S PICK
Cover 06-29
The Fight Against Fakes
Counterfeiting used to be called a nuisance. Now, there’s a new word for it: epidemic. » More
iPhone
Using GPS to Drive Promos
New iPhone app Yowza alerts consumers to deals within a 15-mile radius. This week, Sears and Pier 1 will give it a shot. » More
 
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Box Office Chart

Weekly Top 10
Rank Title Gross
1 TRANSFORMERS: REVENGE OF THE.. $200,077,255
2 THE PROPOSAL $69,162,471
3 THE HANGOVER $183,054,267
4 UP $250,234,554
5 MY SISTER'S KEEPER $12,442,212
6 YEAR ONE $32,529,560
7 THE TAKING OF PELHAM 1 2 3 $53,456,827
8 STAR TREK $246,331,182
9 NIGHT AT THE MUSEUM: BATTLE... $163,391,192
10 AWAY WE GO $4,088,390

Home Video Chart

Rentals
Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

Rank Program People
1 NCIS 10,394
2 TWO AND A HALF MEN 10,188
3 MENTALIST, THE - TUESDAY 10,118
4 CSI 9,715
5 MENTALIST, THE 8,969
6 SO YOU THINK CN DANCE-WED 8,483
7 BIG BANG THEORY, THE 8,417
8 60 MINUTES 8,305
9 CSI: MIAMI 8,252
10 CRIMINAL MINDS 8,037

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