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T-Mobile myTouch
T-Mobile Goes for Slam Dunk With New myTouch Ads
Wireless carrier taps the NBA's Dwayne Wade and Charles Barkley as stars of ongoing campaign. » More


Citizens Bank Picks Ogilvy
The other finalists were Draftfcb and Mullen. » More
Kohl's, Target Top 'Favorite Retailers' List
Survey: Macy's took the No. 1 spot for brand names carried. » More
Top Consumer Goods Spending Trends
Americans still seem relatively unconvinced there will be drastic improvement. » More
Why a Music Strategy Matters to Brands
Mindshare consultant Steve Yanovsky outlines the importance of music tie-ins in marketing, with 'New Moon' as the latest example. » More

DIRECT & CRM
MyScreen coupon
MyScreen Serves Mobile Ads in Exchange for Free Minutes
Brands will soon get a new platform for offering coupons on smartphones. » More

PACKAGED GOODS
Chobani yogurt
Chobani Picks New Agency
Yogurt brand shifts lead creative duties to Gotham. » More

DIGITAL
Online shopping
Nielsen, Catalina Form Joint Venture
Partnership will offer marketers ways to link TV viewing, online usage with consumer buying behavior. » More

HISPANIC MARKETING
Phone
7-Eleven Launches Mobile Marketing Test
San Diego convenience stores are testing offers via text messaging. » More

SHOPPER MARKETING
Under Armour pop-up store
Under Armour Opens NYC Pop-Up Store
Company's first such store previews Winter Olympics team uniforms. » More

PROMOTION & INCENTIVE
Ft. Lauderdale NYC campaign
Ft. Lauderdale Promo Brings the Heat
Starmark and the city's Visitors Bureau fashion multifaceted tourism push. » More

COMMUNITY
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THIS WEEK
Target logo
Opinion: Target's Blue Christmas
Ad critic Barbara Lippert says latest holiday spots are just a bummer. » More
Geico Gecko
Geico, Wedding Central Get Hitched
Car insurance provider signs one-year sponsorship deal with start-up. » More
Ikea
Ikea Narrows Down Agency Search
Five New York shops compete for retailer's $90 million ad business. » More

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