Chickens
Adventures in Analog
In 2010, you'd think that a man in a chicken suit or a blimp would be considered old hat. Instead, it's being looked at as effective, if not necessarily cutting edge. » More


Opinion: Why Green Companies Should Go Clear Instead
Now that just about every brand out there claims to be green, it’s time to make a more meaningful set of claims. » More
Why These Complex Times Demand Simpler Packaging
Packaging firm CEO Peter Clarke discusses simplicity, transparency. » More
Oscar Night's Winning Advertisers
J.C. Penney, Apple and Hyundai all hit the red carpet with a lineup of new ads. » More
Old Navy Names SVP of Marketing
Amy Curtis-McIntyre hails from another consumer brand, Hyatt Hotels. » More

DIRECT & CRM
Consumer
Opinion: Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. » More

PACKAGED GOODS
Smuckers
Smucker Picks Carat for Media
The agency will handle brands that include Pillsbury, Smucker's and Eagle. » More

DIGITAL
Windows computer
Microsoft Slams Google's Ad Practices
The companies are locked in a battle over the lucrative search advertising market. » More

HISPANIC MARKETING
TV money
Multicultural Ad Spending Outpaced Market
Spanish-language and African-American media spending sagged, but still outperformed other segments. » More

SHOPPER MARKETING
Gap pump TV
Sunoco Expands Gas Pump Video Network
Gas Station TV will roll out in an undisclosed number of Sunoco's 4,700 locations. » More

PROMOTION & INCENTIVE
Breaking Bad
'Breaking Bad' Builds Buzz With Jolt
The energy drink will distribute more than one million co-branded cans. » More

COMMUNITY
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THIS WEEK
Joel Ewanick
Ewanick Leaves for Nissan
Hyundai's lead marketer since 2007 heads to rival. » More
Hertz
Hertz Campaign Explores Personal 'Journeys'
Car rental brand attempts to make an emotional connection with consumers. » More
Mike Polk
Vindi Banga Out at Unilever
The president of global foods, home and personal care will leave at the end of May. » More

 

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