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Cover 11-30
Consumers Have Appetite for Unbranded Pizza, Snacks
Branded goods have been hit hard, but how much damage was done and is the worst over? » More


HP Turns Movie Lobbies Into Printer Showrooms
Tech maker hopes to 'touch' consumers with cinema campaign for Photosmart Premium. » More
Soda Entrepreneur Jonesing for a New Opportunity
Jones Soda's founder plots private label strategy for soft drinks. » More
A Marketer's New Worry: Are My Ads Retweetable?
Thanks to some recent moves, you will be seeing ads with retweet, Digg, Facebook tags. » More
Guerrilla Marketing Goes Tweet
Sam Ewen's firm is called Interference, and that's a pretty good way to describe what he does. » More

DIRECT & CRM
VW
Finalists Emerge for VW Direct
Three agencies are competing for the automaker's direct marketing biz. » More

PACKAGED GOODS
Eclipse gum
Wrigley Asked to Cease Eclipse Ad Claims
Self-regulatory group challenges statement that other gum only 'masks bad breath.' » More

DIGITAL
Online shopping
Retailers Power Up Cyber Monday Promos
87% of companies will offer an after Thanksgiving deal this year. » More

HISPANIC MARKETING
ESPN Deportes baseball
ESPN Deportes Winter Baseball Push Takes Flight
Spanish-language campaign will encompass TV spots for the first time this year. » More

SHOPPER MARKETING
Shopper
What Shoppers Can Expect This Holiday Season
Trendspotter Sapna Shah shares current retail trends. » More

PROMOTION & INCENTIVE
Planet 51
ConAgra Lands on 'Planet 51'
Animated aliens invade new campaign for food maker's Kid Cuisine brand. » More

COMMUNITY
AdFreak Blog

AdweekMedia Connect

superbrands

Introducing AdweekMedia Connect , your insider community featuring live chats, discounts, contests and more!

THIS WEEK
Gap holiday ad
Gap Boycott on Hold
A Christian group holds off on its boycott of retailer pending a new commercial. » More
Virgin Mobile
Virgin Mobile Mouths Off
Ad critic Barbara Lippert is less than enamored with cell phone provider's latest spots. » More
Sizzler logo
Sizzler Taps New Agency
KSL Media will handle restaurant chain's media chores. » More

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