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JC Penney joy
JC Penney Consumer Value Perception Soars
Retailer's new push gets shoppers into the spirit of giving. See who else made the list. » More


JC Penney's 'Doghouse' Lives to Bark Another Season
Retailer's viral marketing campaign is back for the holidays. » More
What Shoppers Can Expect This Holiday Season
Trendspotter Sapna Shah shares current retail trends. » More
Muscle Milk Shows Off Its 'Sexy Pilgrim'
Viral campaign for protein drinks aims to allure new customers. » More
Wolf From 'New Moon' Howls on MySpace
Social network's movie tie-in is the site's boldest ad-takeover yet. » More

DIRECT & CRM
VW
Finalists Emerge for VW Direct
Three agencies are competing for the automaker's direct marketing biz. » More

PACKAGED GOODS
Guinness Bold
Guinness Goes 'Bold'
Brand kicks off major push with TV spots, social media components. » More

DIGITAL
Social nets
Social Media Users Really Are More Social
Research finds offline relations enhanced by online social media. » More

HISPANIC MARKETING
Hispanic family
Hispanic Market Is Set to Soar
How rules of engagement are changing between Hispanic and general-market shops. » More

SHOPPER MARKETING
Kohl's card
Kohl's Amps Up 'After Thanksgiving Day' Onslaught
Retailer launches aggressive effort teasing consumers with special offers. » More

PROMOTION & INCENTIVE
New Moon
'New Moon' Takes Over AT&T Mobile Devices
Ringtones, wallpapers, games, sweepstakes will bite into teen handsets everywhere. » More

COMMUNITY
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THIS WEEK
HP
HP Scales New Heights
Goodby rolls out campaign that raises awareness for the global clean water crisis. » More
Griswolds
HomeAway Taps 'Vacation' Cast for Super Bowl Ad
Chevy Chase and Beverly D'Angelo are reunited in new push. » More
Minute Maid
Coca-Cola Unifies Juice Brand Designs
The revamped packaging will make a debut this month. » More

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