Trident
Trident Eyes Moms With Cavity-Fighting Gum
New campaign shows mischievous kids fighting cavities as they chew Trident gum. » More


Pep Boys Jump-Starts the Brand
Auto repair chain is experiencing its second warm weather bump in 16 months. » More
Big-Ticket Buying Slowly Rises
Active interest in buying a personal computer illustrates the point. » More
Denny's Picks Four Finalists
Winner will succeed Goodby on the nearly $60 mil. assignment. » More
Travelocity Books Review
Travel service puts its estimated $70 million ad account in play. » More

DIRECT & CRM
Brooks Brothers
Brooks Brothers Hosts Neckwear Revival
The clothing brand created an e-mail promo, touting its neckties. » More

PACKAGED GOODS
J&J
Johnson & Johnson Conducts 'Pre-Review'
The company last conducted a review of its global account three years ago. » More

DIGITAL
Mazda game
Doner Intros Mazda2 With DriverVille Game
The automaker is inviting Facebook users to test drive its new entry-level car. » More

HISPANIC MARKETING
Rubio for Got Milk
Paulina Rubio Gets Milk
Pop diva Paulina Rubio and her mother star in Hispanic 'Got Milk' campaign. » More

SHOPPER MARKETING
Jones NY
Fall Jones NY Line to Sport Mobile-Activated Hang Tags
The fashion brand will attempt to bring a new dimension to its retail presence. » More

FOOD & BEVERAGE
Corona Light
Corona Light Debuts First Multimedia Push
Campaign positions the brand as more 'active' and 'vibrant' than Corona Extra. » More

COMMUNITY
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THIS WEEK
Orbitz
Optimedia Wins Orbitz
The travel site has awarded its $40 million media account to the agency. » More
Avery
Avery Hopes New Ads Will Stick
Office and stationery brand launches new products and first national ad campaign. » More
Mobile money
Google Rolls Location-Based Mobile Display Ads
Search giant intros mobile banner units that show users nearby services. » More

 

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