Monday, May 12, 2008
  Advanced | Help
BRANDWEEK WEB
News Front

Universal, AmEx Bring Credit Card to Theme Parks
May 12, 2008
The co-branded deal will offers extras like discounts, VIP access
READ MORE »

Recycling Becomes Electric for CE Brands
May 11, 2008
Sony, HP and others rally around recycling for new marketing efforts
READ MORE »

ADVERTISEMENT

This content requires the Macromedia Flash Player.


Get Flash

Study: Untargeted Ads Turn Off Social Net Users
May 11, 2008 - 56% of social network users welcome ads if they are relevant
READ MORE »

Small Candy Makers Not Sweet on Consolidation
May 11, 2008 - Mega-companies offer challenges for small brands looking for shelf space
READ MORE »

Consumers Are Dining In More--At The Supermarket
May 11, 2008 - Frozen meals may also benefit from restaurant snubbers
READ MORE »

Blog Spot
The Brand Elastic
Retooling a Classic
Brand Training, Direct-to-Consumer
A Business Doing Pleasure
The Ex Files
What Elena Said!
Pork, Beans & Rock 'n' Roll
Up With Bottoms!
STICKER SHOCK
Obama, out of touch and what auto brand do you want to see eliminated?
Jim Farley - Rock Star, GM and syntax
BMW fails the test with the 1-Series while Mercedes catches up
Fashion Notebook
Lessons in Branding: How Steve & Barry's Does a Lot With a Little
Lesssons In Branding: Is Vera Wang the Next Martha Stewart?
Financial Desk: Have a Cigar, Mr. Frankfort, Coach Sales Rise 19% in Q3
     
Brandweek Magazine
CURRENT ISSUEmore »
BRAND BUILDERSmore »
News Analysis: Small Candy Makers Not Sweet On Consolidation
News Analysis: Consumers Are Dining In More—At The Supermarket
Research: 'Business Elite' Prove To Be Voracious Consumers
News Analysis: Addressable Advertising Gets Closer To Reality

There were no articles for this section this week. Please check back next week.
COLUMNSmore »
FEATURES & OPINIONSmore »
The Biz: Why Studio Promotions Execs Have Been Getting Promoted
The Game: NFL Rookies Study At Brand U; Cisco Systems Plays The Field
The Biz: Latest Rage At The Upfronts: Ads That Don't Look Like Ads
Letters: Neither Hocus Pocus Nor Hypnosis
Barack Obama: A Brand To Believe In?
What Miley Taught Annie
Old Wisdom For New Media

Lenovo's Web Marketer: Twittering's Not for Twits
PC maker says online is a big component of its ad push in the U.S.
MORE »

AUTOS
Mercedes-Benz Puts 'Sex and the City' on Wheels
Study: Toyota Prius Among Top 5 Most Shopped
Chrysler Offers to 'Refuel America'
SPORTS & ENTERTAINMENT
ICM Names Head of Branded Entertainment
Tennis Channel, California Giant Sweet on Wimbledon
Cazadores Goes to the Ropes
FOOD & BEVERAGE
PepsiCo Now Lightweight Champion
Absolut Touts All-Natural Vodka Overseas
Campbell, Tomlinson Hit the Ground Running
PACKAGED GOODS
Study: Experienced CMOs Very Loyal to Brands
Increased Marketing Spend Pays Off for P&G
Kraft Q1 Earnings Drop 13%
RESTAURANTS
Jamba Juice Wants to Stay Top Banana in Smoothies
As Profits Sink, Starbucks Brews New Game Plan
Starbucks Retunes Entertainment Division
APPAREL & RETAIL
Royal Velvet Taps Brooke Shields for Family Campaign
L.L. Bean Picks GSD&M as Lead Agency
Steve & Barry's Back with Sarah Jessica Parker for Sexy Tops
FINANCIAL SERVICES
Discover Card Pushes 'Paydown Planner'
Adweek Names Fahey Publisher/Editorial Director
Fidelity's Huang Joins BofA
TECH / HARDWARE
'Business Elite' Prove to Be Voracious Consumers
Fudgie Goes Mobile for Carvel Sweepstakes
Stride Offers Free Gum for Stopping Uwe Boll
PHARMACEUTICAL
Full House Star Drives Claritin Effort
Duane Reade Continues Executive Shakeup
LEISURE & TRAVEL
Starwood Taps Former Nike Marketing Exec
Holiday Inn Sees New In With Business Travelers
Flexjet Campaign Takes Off with Affluent Crowd


Brandweek Magazine

Brandweek.com is an online marketing magazine delivering breaking news, analysis and industry data geared to corporate branding professionals. Brandweek.com provides up-to-the-minute reports on traditional and Internet brand marketing strategies in all major product categories and gives you vital information on how to be competitive - locally, nationally and globally.

Your Online Corporate Branding and Marketing Resource

Brandweek.com is your premier source for breaking corporate branding and marketing news, including the latest brand spending and management shifts. Brandweek.com covers 25 categories from autos to travel, with perspective and insight from corporate, agency, retail and channel partners. Brandweek.com focuses on all types of traditional and Internet branding and marketing strategies plus brand identity, sponsorships, licensing, media usage and distribution, and promotions. Login to Brandweek.com now, subscribe to Brandweek magazine or sign up for Brandweek's FREE e-newsletters.
Orbitz Moves $40 Mil. Media to Mullen
Welch's Moves Creative to Via
Deflating a Myth
These Brands Build Community
Subscribe to Adweek »
Gospel Channel Snatches Up Cavanagh
AFTRA Delays Talks With AMPTP
ION Focusing On Adults 25-54, African-Americans
Turner Sports Creates Customized Applebee's Spots
Subscribe to Mediaweek »
Ashes Divide Takes To Road For First Tour
Alon Receives New Senior Level Executives
Branding News | Auto News | Retail Marketing News | Sports Marketing News | Food Marketing News |
Product Marketing / Branding News | Restaurant Industry News | Technology Marketing News |
Pharmaceutical Marketing News | Marketing Ideas | Branding Tools | Travel Marketing Strategies |
Brand Marketing Directory | Brand Marketing News Magazine | Marketing Events | Subscribe | Ad Opportunities |
Ad Specs | About Us | Contact Us | Sitemap | Brandweek RSS Feeds RSS

© 2008 Nielsen Business Media, Inc. All rights reserved. Terms of Use  |  Privacy Policy