Simon Clift
Simon Clift Out as Unilever CMO
The packaged goods giant's chief marketer has resigned from his post. » More


How e.l.f. Became a Social Media Giant
CMO Ted Rubin on why the company doesn't do traditional advertising, though it may in the near future. » More
Clutter Makes TV Ads Less Effective
Survey: 62% of consumers think commercials have lost some impact over the last 2 years. » More
Dove Super Bowl Spot Scores Initial Points With Men
Industry experts say Unilever's effort to extend the beauty brand to male consumers was the right move. » More
DeBeers Spreads Love in Valentine's Day Promo
Diamond retailer debuts site asking consumers to 'drop everything for love.' » More

DIRECT & CRM
e.l.f.
How e.l.f. Became a Social Media Giant
CMO Ted Rubin on why the company doesn't do traditional advertising, though it may in the near future. » More

PACKAGED GOODS
Doritos
Doritos Wins Super Bowl Web Buzz Battle
From tweets to texts, consumers weighed in on which ads were the best. » More

DIGITAL
Computer
Display Ads Aim for a Banner Year
Can new developments in real-time bidding give search a run for its money? » More

HISPANIC MARKETING
Cell
U.S. Cellular Adds Lapiz for Hispanic Chores
The brand hopes to 'connect with customers in multiple ways.' » More

SHOPPER MARKETING
Prevacid
Retailers Launch In-Store Promos for Prevacid 24HR
Shelf-signage and floor displays were used to promote the heartburn medicine. » More

PROMOTION & INCENTIVE
Tropicana Juicy Rewards
Tropicana Starts Offering 'Juicy Rewards'
CMO Andy Harrow says he has high hopes for the juice brand's new incentives program. » More

COMMUNITY
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THIS WEEK
Unilever logo
Updated: Unilever Keeps Mindshare
The packaged goods giant will continue using the agency for media planning, buying. » More
Super Bowl
Super Bowl Features Record Amount of Ads
Last night's game featured a record-setting amount of network commercial time. » More
Cover 02-08
Is Twitter the Next Second Life?
Brand presences with few followers. Sporadically updated accounts. Have marketers moved on? » More

 

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