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NEWS & FEATURES - AUTOMOTIVE/TRAVEL



Car
What Matters to Women as Car Buyers
Poll cites price and reliability as the most important factors. » More



GM logo
Cadillac Cuts to 6 in Creative Pitch
Remaining contenders will meet with the automaker's executives in two weeks. » More



NBA
Kia Revs Up NBA Sponsorship
Automaker returns for 'Tip-Off Week,' becomes the league's official sponsor. » More



US Open
Mercedes-Benz Inks US Open Deal
Automaker replaces Lexus as the official sponsor. » More



Best Western
Gotham Preps Best Western Push
Agency expects to launch its first ads for the hotel brand in the first quarter. » More



VW 2010 GTI
VW Picks Deutsch/LA
Selection came after automaker narrowed the field in its review to just two shops. » More



VW
Two Remain in Volkswagen Pitch
Media duties are not part of the review and are still at MediaCom. » More



Chrylser
Chrysler Reviews Media
Creative review comes as automaker loosens ties with holding companies. » More



State Farm logo
State Farm Laughs It Up With Steve Harvey
Insurance giant taps comedian for a series of 48 digital shorts. » More



Hertz
Hertz Tries Harder
Car rental brand sees 2010 as a year of big branding change including logo redesign. » More



Holiday Inn
Why Holiday Inn Is Renovating Its Image
Hotelier's CMO Eric Pearson says the brand sees the recession as a marketing opportunity. » More



Michelin Man
Michelin Gets Pumped Up
Tire company's first global campaign emphasizes the cost savings of fuel efficiency. » More



Electric car
Selling the Electric Car
As automakers prepare to roll out battery-run cars, agencies face a challenge: how to pitch them to consumers. » More



Marriott
Guests Do the Honors for Marriott
Hotel chain showcases its colorful clientele in a new advertising campaign. » More



Lincoln
Auto Sales Crash Again
'Cash for Clunkers' briefly helped boost the auto industry, but the program's end brought more losses for carmakers. » More



Logo legacy
Subaru Searches for a Legacy
Automaker partners with MTV Networks’ Logo for a six-month brand campaign. » More



Tire
Cooper Tire Rolls With Marc USA
An integrated, multimedia campaign is set to break next year. » More



Hilton
Hilton Hotels Adopts New Identity
Changes include new name and logo to reflect unification of the hotelier’s brands. » More



Subaru
Thrifty Fans Help Subaru Weather the Recession
How did the automaker deal with the economic downturn so well? Maybe by targeting a recession-proof consumer. » More



Chrysler
WPP's Ties to Ford Force Grey From Chrysler Pitch
Chrysler and Dodge brands are the focus of the automaker's creative review. » More



GM logo
Barbara Lippert Critiques GM's 'Reinvention'
See what Adweek's ad critic has to say about the automaker's public soul-searching. » More



Auto illo
Automakers Loosen Ties With Holding Companies
Why Chrysler and GM, to different degrees, have rethought their holding company loyalties. » More



British Air
British Airways' Global Effort Takes Off
This week marks the airline's TV return after a two-year absence. » More



Chrysler Awards Jeep Project to GlobalHue
The assignment is not the Q4 creative work the brand put into play in August, per sources. » More



VW
Four Shops Remain in Volkswagen Review
Excluded from the review are media buying duties, which remain at MediaCom. » More


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