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NEWS & FEATURES - CRM


Online shopping
Microsoft, comScore in Targeting Pact
The agreement will allow the tech giant to target specific consumers of packaged-goods products. » More



Home Depot
Home Depot Picks Agency for Digital, CRM
MRM Worldwide won creative duties following a review. » More



Social nets
CRM Gets Sociable
Social networks are key venues for companies to manage relationships with their customers. » More



Dove
Publicis Buys Unilever CRM Platform
Acquisition is part of holding company's drive to boost its standing in the digital space. » More



P&G Deploys Product Research Software
Software will gather and analyze direct consumer feedback to improve marketing research, brand evaluation. » More



Holiday Inn
Q&A: Why Holiday Inn Is Banking on the Web, CRM
CMO Seddon shares hotel chain's strategy to engage with consumers in vacation-planning mode. » More


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