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Social nets
CRM Gets Sociable
Social networks are key venues for companies to manage relationships with their customers. » More



Dove
Publicis Buys Unilever CRM Platform
Acquisition is part of holding company's drive to boost its standing in the digital space. » More



P&G Deploys Product Research Software
Software will gather and analyze direct consumer feedback to improve marketing research, brand evaluation. » More



Holiday Inn
Q&A: Why Holiday Inn Is Banking on the Web, CRM
CMO Seddon shares hotel chain's strategy to engage with consumers in vacation-planning mode. » More



Coke rewards
Reward Program Members Are Brand Champions
Study: Customers of Best Buy Reward Zone, MyCokeRewards are 70% more likely to recommend a product. » More



Richard Owen of Net Promoter
Net Promoter's Promoter on What Works
New book shows how Symantec, Lego, used customer relations metric to improve their businesses. » More


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