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NEWS & FEATURES - DIGITAL


Mother's cookies
Mother's Cookies Getting a Rebirth Under Kellogg
Food giant uses social media in hopes of bringing a once-regional brand national. » More



Twitter
Social Media Users Talk Brands
Almost half of Facebookers, Tweeters use networks to share product information. » More



Verizon vs. AT&T
Verizon Wireless Fires Back at AT&T
Wireless carrier says a lawsuit filed earlier 'has no merit.' » More



Digital billboards
Digital OOH Set to Skyrocket
The marketing segment is expected to reach $2.2 bil. this year and $3.7 bil. by 2013. » More



Gifts
Online Retailers Get Social for the Holidays
Retailers seek to engage with consumers via improved digital presence and special offers. » More



Verizon vs. AT&T
Updated: AT&T Sues Verizon Wireless
The complaint deals with a series of allegedly misleading ads. » More



MSN logo
Microsoft Redesigns MSN Portal
The move represents its most significant upgrade in a decade. » More



SoCo
Southern Comfort Kicks Off Social Sports Series
Male-oriented Web show aims at associating the brand with holiday parties. » More



Nike football
Marketers Get Real
To foster instant connections in a digital world, brands take to the Web with live content. » More



iPhone app
So, Do You Need to Develop an Android App Too Now? 
The iPhone is still the only game in town for mobile app-vertising, but that's changing. » More



Best Buy blue shirts
Why Best Buy's CMO Sicced His Blue Shirts on Twitter
Barry Judge says the retailer is betting a lot on the social network this holiday season. » More



Southern Comfort
Why Southern Comfort Is Shifting Ad Budget Online
Liquor brand uses all-digital effort to tout its New Orleans heritage on various sites. » More



Singer
AT&T Takes Ad Gig on Vevo
Telecom provider signs on as the music channel's first advertiser. » More



Susan Whiting
Nielsen's Whiting Joins MarkMonitor Board
Brand protection company adds Nielsen's vice chair to board of directors. » More



Wise
Wise Hopes Rock Dudes Will Top Cheesy Cheetah
Cheetos rival steps up the competition by fusing digital tech with its own cartoon mascots. » More



VW GTI
Volkswagen's Virtual GTI Launch
Automaker debuts new vehicle along with iPhone racing application. » More



Amp iPhone app
Pepsi Pulls Amp iPhone App
Following stiff criticism, beverage giant is pulling the plug on its NC-17 rated application. » More



Yahoo push
Yahoo Adds Goodby as Lead Agency
The addition follows last month's launch of the $100 mil. 'It's Y!ou' campaign. » More



Twitter logo
19% of U.S. Internet Users Tweet
New research shows the speedy rise of status update services. » More



Yahoo
Yahoo in Branded-Entertainment Deal
Internet service provider taps GroupM to develop Web series concepts. » More



Nook
Barnes & Noble Unleashes Kindle Rival
The bookseller claims its Nook is the first Android-based e-book reader. » More



Virgin America
Virgin America Scores Points With Google Deal
Free Wi-Fi over the holidays ties in with the 'random reward' theory of marketing. » More



Google logo
Google Makes a 'Banner Move'
New Campaign Insights aims to take display ads to another, more successful level. » More



Anita Larsen
Papa John's Camaro Link and Other Social Media Tales
Why communications plays a more prominent role in how companies innovate. » More



Anita video
McAfee's Documentary 'Reverse Migrates' to TV
48-minute video on the hacker economy wasn’t designed for TV, but is going there anyway. » More


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