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Computer
Why So Few TV Ads Are Viral Hits
Millward Brown found that less than 15% of 102 ads studied 'went viral.' » More



Windows computer
Microsoft Slams Google's Ad Practices
The companies are locked in a battle over the lucrative search advertising market. » More



Computer
Engagement Is Key for Rich Media Video Ads
Placements on brand venues were no more engaging than on non-contextually relevant sites. » More



Digital screen on plane
Airports, Airlines Step Up OOH Efforts
How digital out-of-home is breaking the sound barrier in the air travel space. » More



Sxsw
Why South by Southwest Is the New Brand Hot Spot
Among developers, techies and designers are a growing cadre of advertising pros. » More



Jeffrey Hayzlett
Jeffrey Hayzlett of Kodak on HP, Why He's on Twitter
Kodak CMO also discusses the most common misperception about the brand. » More



Gamer
Game Over: EA Brings Ad Sales In-House
Game giant will end its relationships with in-game ad companies Massive and IGA. » More



YouTube ads
YouTube Pushes Into Mobile Ads
The Google-owned video venue has begun a broad rollout of advertising to its mobile site. » More



Digital
Digital Ad Revenue to Rocket for Local Media
Revenue from mobile and Web platforms will grow at a 17.8% compound annual rate. » More



Chevy
Chevy Embraces Mobile Social Networking, AR, QR Codes
GM brand is using South by Southwest to tout its use of new technologies. » More



Married on MySpace
MySpace Snags Advertisers for 'Married' Series
Joining last season's sponsor JCPenney are HP, Fox Searchlight, Hearst and The Knot. » More



Facebook
Omniture Adds Facebook Ad Data
The move could pave the way for more advertising dollars to flow to the social network. » More



Kathy O'Brien
Unilever: Brands Must Move Past TV Spots
Speaking at the 4A's conference, vp of personal care Kathy O'Brien said the focus needs to be on social media. » More



Ian Schafer
4A's: Shops, Brands Must Join the Conversation
Those not embracing social media risk being left behind. » More



People on cell phones
Google Expands Call-Based Mobile Ads
Company opens click-to-call options to national advertisers. » More



wireless
Sprint Ad Takes on Verizon, AT&T
'Our $69.99 is worth more than their $69.99' attempts to clarify rate plan offers. » More



Twitter
Big Biz Embracing Twitter
Study: 35% of Fortune 500 corporations had an active Twitter account as of last year. » More



Coutorious
Like.com's Couturious Puts Fashion Forward
Site takes aim at venues that let shoppers create outfits using apparel from around the Web. » More



Scope in-stream
Coke, P&G Test MySpace 'In-Stream' Ads
New feature makes ads appear directly within a user’s personal 'stream' of activities. » More



Question
Future of Branded Sites Unclear
Ad-supported sites are turning into commodities, which has many asking scary questions. » More



Kia digital
Publishers Team Up on Kia Digital Ad Buy
45 magazine titles are running ads for the Kia Sorento in their digital editions. » More



Dockers mobile
Despite Promise, Mobile Ads Come Up Short
Why such ads don't necessarily reflect the kind of advertising most appealing to brands. » More



New Balance
New Balance Short Films Step Into Social Outreach
Shoe marketer launches 365 online videos—for every day of the year. » More



Yellow Pages
Four Shops Compete for YellowPages Account
The review follows AT&T's relaunch of the Web search site. » More



Rubicon
Rubicon Takes Aim at Google's DoubleClick
Firm looks to close next financing round, mulls acquisitions to expand ad tools. » More


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