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Social nets
Social Media Users Really Are More Social
Research finds offline relations enhanced by online social media. » More



JC Penney doghouse
JC Penney's 'Doghouse' Lives to Bark Another Season
Retailer's viral marketing campaign is back for the holidays. » More



Sexy pilgrim
Muscle Milk Shows Off Its 'Sexy Pilgrim'
Viral campaign for protein drinks aims to allure new customers. » More



New Moon
Wolf From 'New Moon' Howls on MySpace
Social network's movie tie-in is the site's boldest ad-takeover yet. » More



Online shopping
Online Shopping Means More Than Making a Sale
Nielsen: Consumers are shifting away from Internet holiday purchases. » More



Video
Why Social Sites Are Less Friendly to Video Ads
Campaigns, however, get more user engagement on content sites and via e-mail. » More



EA on iPhone
AdMob Serves Up Clickable Video Ad
Unit lets users click on to e-commerce sites or follow the brand on Twitter. » More



Mastercard gift
MasterCard Hopes Facebook App Proves Priceless
Peyton Manning, actress Alyson Hannigan promote the 'Priceless Gift Finder.' » More



Cover 11-16
2009 Really Isn't the Year of Mobile
Google's entry to the market signals to some that mobile advertising has finally come into its own. Here's why they're wrong. » More



LifeScoop
With LifeScoop, Intel's a Publisher
New site is meant to appeal to readers interested in tech, but not hard-core geeks. » More



Good Comedy
ConAgra and Yahoo Search For Lunchtime Viewers
One-year branded entertainment deal cooks up 'bite-sized, snackable content.' » More



Cosnorati
Social Media Lessons From Bill Cosby
Iconic comic soars, and his new release sells, thanks to 'virtual town hall.' » More



Phone
Good News, Bad News for Mobile Marketing
The audience for mobile marketing has more men than women at this stage. » More



Wendy's logo
Wendy's Hunts for Bacon Lovers in Social Media
Effort promotes fast feeder's new Applewood Smoked Bacon sandwich. » More



Windows 7
Windows 7 Shrugs Off Viral Jabs
Despite online lampooning, many have sampled the operating system at parties. » More



Continental
Continental Airlines to Sell Ads on Its Site
Airline partners with Winstar Interactive to cater to marketers. » More



Person on computer
Women Clicking to Earn Virtual Dollars
Survey finds 78% have clicked on promotions to earn game currency. » More



Cisco Flip
Cisco Asks Consumers to 'Flip' for Its Cameras
Eight-week holiday push features videos consumers shot using Cisco's technology. » More



IBM Digital to Euro RSCG 4D
The appointment covers Web and digital branding. » More



HTC
HTC Gets You
Adweek's critic Barbara Lippert on another campaign that targets individuals. » More



Digital
Forecast Downgraded for DOOH
Even one of the fastest-growing media was not immune to the economy's effects in 2009. » More



Admob
Google to Acquire AdMob for $750 Mil.
The deal would make Google one of the leading companies for selling mobile ads. » More



Michael Kahn
Does the Hard Sell Work on Social Nets?
Publicis Groupe suggests consumers are open to offers amid the chatter. » More



Starbucks FB page
The Secret to Brand Social Popularity: Discounts
Study: 43% of those following brands on Twitter do so because of exclusive deals. » More



Mother's cookies
Mother's Cookies Getting a Rebirth Under Kellogg
Food giant uses social media in hopes of bringing a once-regional brand national. » More


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