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Coupons
Coupon Use Continues Resurgence
Study finds consumers remain cautious when it comes to spending. » More



Computer
Nielsen, DataLogix Partner for Online Ad Targeting
The two companies will enable marketers to locate their offline customers on the Web. » More



Nutrisystem
Why Nutrisystem Doesn't Use Agency for 'Branded DR'
CMO Chris Terrill discusses the benefits of having a social media network. » More



Employees
30% of Direct Marketers Hiring in Q4
Report finds the job market remains difficult, but moving in a positive direction. » More



Loyalty cards
Consumers Turn to Retail Rewards
Study shows rewards programs have become 'more important' in consumers' budgeting strategies. » More



Food Lion Trots Out the Turkey
Thanksgiving program rewards shoppers who use their MVP loyalty cards. » More



UPS logo
UPS Enters the Direct Mail Arena
Shipping company tests new service, taps more than a dozen brands to participate. » More



Teens
Gender, Behavior Influence Teen Buying
Report identifies 11 segments marketers can use to target young males and females. » More



BMW logo
BMW: Luxury Auto, Meet DRM
Direct response effort targets car enthusiasts, in hopes of driving them to dealerships. » More



Social nets
CRM Gets Sociable
Social networks are key venues for companies to manage relationships with their customers. » More



Dove
Publicis Buys Unilever CRM Platform
Acquisition is part of holding company's drive to boost its standing in the digital space. » More



WOM
Word-of-Mouth Gains Volume
As sector grows, shops prep offerings to find out what consumers are saying about brands. » More



halo
Black Halo Makes Ad Debut
The contemporary clothing line launches its first major marketing campaign. » More



danica
Danica, Tissot Keep Time in 'GQ'
Brand ambassador Danica Patrick shows off her quick-change artistry. » More



bistro
Mars Petcare Goes on Tour
Brand intros Cesar Bistro line via sampling and online couponing, and a street team will provide free samples. » More



Glee WOM
Nets Try Fresh Tactics to Spur Word of Mouth
On-air promos for the TV nets still dominate, but digital platforms now play bigger roles. » More



Cards
Plunge in Credit-Card Mailings Slows
Card issuers are no longer cutting back deeply on their direct-mail offerings to consumers. » More



Mail
Direct Mail May Fall 10% This Year
Ailing US Post Office considers cutting Saturday delivery to save money. » More



JetBlue logo
JetBlue's Loyalty Program Gets a Lift
Airline revamps its TrueBlue program by awarding points for every dollar spent. » More



Lee Rafkin
Communication Is Best Policy
New study shows direct-mail pieces can sway consumers' attitudes. » More



Word of mouth
Word-of-Mouth Spend Hits $1.5 Bil.
While most traditional channels saw spending slow, w-o-m grew 14.2% in 2008. » More



tyler
Kraft Marketing Vet Joins DEI
Tyler Williamson, former brand manager at Kraft, will now oversee marketing at the social-media agency. » More



Frequent Flier, Travel Loyalty Programs Declining
Study finds hotel, airline, car rental loyalty program membership is down 31.2% since 2007. » More



Email symbol
New Software Release Targets E-mail Marketing
DTI AudienceReach automates the collection, analysis and use of audience data. » More



QMart logo
Q Mart Reward Program Pays Off
Loyalty system helped local supermarket chain drive more frequent visits by customers. » More


 

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