NEWS & FEATURES - GREEN MARKETING


Staples green store
How Staples Is Building a Sustainable Brand
Vp of environmental affairs says the retailer is focused on 'four key pillars' when building greener stores. » More



CVS green tag
CVS Shoppers Get Green for Going Green
New program offers ExtraCare customers cash incentive to promote eco-friendly habits. » More



Levis tag
Levi's, Goodwill Form 'Tag' Team
Eco-minded push uses product tags to encourage clothing donations. » More



Seventh Generation
Seventh Generation Adds Carmichael Lynch to Agency Roster
Move comes as green products maker tries to establish a more powerful brand image. » More



Pine Mountain
Pine Mountain Pitches Eco-Friendly Firelogs
Campaign promotes new formula and asks consumers to relax and enjoy a cleaner fire. » More



P&G green
P&G Puts Billions Behind Sustainability
Initiatives are aimed at improving the lives of millions of families worldwide. » More



Green world
'Green' Consumers Out to Save Money
New study shows buyers of eco-friendly products are driven by a range of motivations. » More



Green world
Win-Lose for Green Issues in Recession
Nielsen finds the environment is emerging as an inadvertent winner in the global economic downturn. » More



Green thumb
Green Strategies Not a Fad in Retail
Report: Despite economic concerns, retailers remain committed to environmental issues. » More



Green products
Low-Income Consumers Driving Demand for Green Products
Such shoppers are most willing to pay a premium for products marketed as sustainable. » More



Wal-Mart
Wal-Mart Unveils Sustainable Product Index
Index will establish a single source of data for evaluating the sustainability of products. » More



Supermarket
Wealthier Consumers Keep Buying Organic
Value and convenience, however, remain a concern for 'premium' shoppers. » More



Dominos green ads
Domino's Ads Pop Up on City Sidewalks
Pizza chain uses high-pressure water hose to spray eco-friendly images into street grime. » More



McDonalds logo
McDonald's Recharges Customers and Cars
Southeastern restaurants will have charging stations installed for electric vehicles. » More



Green packaging
Americans Less Worried About Wasteful Packaging
Study finds the U.S. is one of the countries least concerned about excessive packaging. » More



Starbucks LEED
Starbucks Sets Eco-Friendly Goals for New Stores
Coffee chain hopes to earn LEED certification, get LED bulbs, use 100% recyclable cups. » More



Green world
Green Is the New Black
Eco-friendly product launches could triple in 2009, per eMarketer. » More



g
Growth in Green Building Materials to Continue
Green building materials market set to grow. » More



Green
Being Green More Valuable Than Price
Study: Recession has had little effect on green mindsets, consumer spending. » More



VW TDI
Volkswagen Plays Truth, Dare and Diesel
New Web site features video, interactive tools to promote VW's TDI diesel line of cars. » More



Recycling
Convenience Is the Mother of Conservation for Most
Survey: There's a trade-off for consumers between helping the planet and helping themselves. » More



Green Teen Report Card: 'A' for Awareness, 'D' for Action
Millennials often choose convenience, lower prices and simpler solutions over eco-involvement. » More



Debate on Honda Insight: New Direction or Prius Clone?
2010 Honda Insight hybrid is generating online interest from a younger audience than the Prius. » More



Kohler Sponsors 'Green Life' Building Project
Products supplied will help participating homeowners conserve about 32.8% over average family. » More



World in cart
Sustainability Matters, But Green Is Not Everything
New GMA-Deloitte study examines green shopping behavior among consumers. » More



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