NEWS & FEATURES - HISPANIC MARKETING


iPhone
Telemundo Bows Spanish-Language iPhone Apps
Content will include news, weather, sports, entertainment, and horoscopes. » More



Music
Sponsors Line Up for Latin Music Awards
Univision has signed Comcast, Subway and T-Mobile for its annual event. » More



Cell
U.S. Cellular Adds Lapiz for Hispanic Chores
The brand hopes to 'connect with customers in multiple ways.' » More



Obama
Study: Multicultural Millennials Swept Up in 'Obama Effect'
African-Americans and Hispanics found to be less complacent than whites. » More



Hispanic family
Poll: Hispanics Lack Details on U.S. Census
Survey finds that only half know either 'a little' or 'a lot' about the process. » More



AOL logo
AOL: Spanish-Language Ads Missing Target
Translating content is no longer an effective way to reach the increasingly complex market. » More



Jack Daniel's
Jack Daniel's Seeks New Latin Talent
Whiskey brand launches a 'Battle of the Bands' competition. » More



Graciela Eleta
Opinion: Madres y Videojugadores
By shifting more dollars into Spanish-language media, brands can reach an untapped and broader audience. » More



Hispanics
Hispanic Youth Treads a Difficult Path
Coming-of-age issues carry added complications for this fast-growing segment. » More



Phone
7-Eleven Launches Mobile Marketing Test
San Diego convenience stores are testing offers via text messaging. » More



Hispanic man
Tribune Launches Multi-Platform Hispanic Ad Initiative
Initiative will span newspapers, broadcast, online, mobile, events and OOH. » More



Daddy Yankee Coors
Daddy Yankee Helps Coors Light Reach Hispanics
Beer brand taps reggaeton star for ads, series of meet-and-greet events. » More



ESPN Deportes baseball
ESPN Deportes Winter Baseball Push Takes Flight
Spanish-language campaign will encompass TV spots for the first time this year. » More



Hispanic family
Hispanic Market Is Set to Soar
How rules of engagement are changing between Hispanic and general-market shops. » More



Hispanic woman
Multi-Cultural Ad Spending Declines
Automotive was the largest spending product category for Spanish-Language media. » More



NBA Hispanic
NBA Looks to Score More Hispanic Fans
High-energy Spanish-language campaign highlights Latino basketball players. » More



ESPN Deportes
ESPN Deportes Signs Sponsors for 'El Reportero'
Cross-platform deals with the competition series include brands like Ford, AT&T, Burger King. » More



Hispanics
Consumers Continue Cutting Back
Hispanics, African Americans made greater adjustments than other demographics. » More



Doral Bank
Doral Bank Burnishes Image
Once on the brink of bankruptcy, the Puerto Rican bank made a comeback with a major brand overhaul. » More



Rica Vida
General Mills, Univision Renew 'Rica' Pact
Hispanic marketing platform will get new online and mobile elements, on-air sponsorship. » More



TV
Hispanic TV Homes Outpacing General Market
Nielsen: The number of Spanish-speaking TV homes has reached 12.9 million. » More



Singer
AT&T, Coca-Cola Sign On as Univision's Sponsors
Bud Light, State Farm, Target will also sponsor American Idol-like music competition. » More



cmptr
People en Español Adds Makeover Tool
Will the addition help fuel traffic growth at the site? » More



Bounty
Why Bounty Is a Hit With U.S. Hispanics
P&G's Gomez-Giron says Latinos are buying premium-priced products even in a recession, thanks to multicultural marketing. » More



Hispanic 360
Hispanic Consumers: A Cure for Recession Blues?
Hispanic Retail 360 Summit revealed that purchasing power is increasing for some Latinos. » More


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Research the latest Hispanic marketing campaigns, Hispanic markets, and how Hispanic media is impacting the industry. Brandweek covers Hispanic advertising agencies and how they are marketing Hispanics.

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