eMarketer: Nearly 23 mil. Hispanics are online, about 51% of the U.S. Hispanic population. » More
Grocery store push for Tampico juice in Las Vegas prompted 62% sales spike. » More
Corn Flakes launches new, sweeter line extension. » More
Venza is featured in the opening credits of the novella, as part of online/mobile campaign. » More
Study: Hispanics are less affected by the recession, tend to shop more often and are more receptive to ads. » More
The focus of MasterCard's latest Hispanic work is on debit cards and pre-paid products. » More
New interactive campaign celebrates bicultural Hispanic way of life. » More
Spanish-language magazine is adding new health section, which will house columns, advice. » More
Spots feature Mexican parents trying to convince son not to drink other light beers. » More
Supermercado de Walmart includes specialty foods and an in-store cocina. » More
Don't cast too wide a net and concentrate your messages where the customers are. » More
Study finds that Hispanic women have 'redefined their priorities.' » More
Televisa, Unvision have patched up their famous fight, but do they have a future together? » More
Program designed to help college attendees navigate through application process. » More
Extension of last year's campaign highlights brand's bold taste, masculinity of its consumer. » More
Shop added two key staffers to help build its retail business, spur overall growth. » More
Local TV and radio serve up lots of Latino content, including Tejano, for a market that's half Hispanic. » More
MySpace vp of sales and strategy Miravete offered advice on reaching Latino consumers on the Web. » More
Web portal Terra USA will take over all ad sales responsibilities for MySpace-like site. » More
New effort battles vitamin D deficiencies among Hispanic population. » More
New Spanish-language campaign includes TV, print, radio, digital, out-of-home and POP. » More
Univision's CEO discusses how marketers are targeting the powerful and growing Hispanic population. » More
Yankelovich study found that multicultural consumers are 'sustaining a resilient optimism.' » More
Fast-food chain's products, such as the Kentucky Bourbon Burger, are integrated into storylines. » More
Scarborough found that 54% of Hispanic adults are online, vs. 69% of total U.S. adults. » More
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