About Us | Contact Us | Login | Mobile |
NEWS & FEATURES - HISPANIC MARKETING


Hispanic family
Hispanic Market Is Set to Soar
How rules of engagement are changing between Hispanic and general-market shops. » More



Hispanic woman
Multi-Cultural Ad Spending Declines
Automotive was the largest spending product category for Spanish-Language media. » More



NBA Hispanic
NBA Looks to Score More Hispanic Fans
High-energy Spanish-language campaign highlights Latino basketball players. » More



ESPN Deportes
ESPN Deportes Signs Sponsors for 'El Reportero'
Cross-platform deals with the competition series include brands like Ford, AT&T, Burger King. » More



Hispanics
Consumers Continue Cutting Back
Hispanics, African Americans made greater adjustments than other demographics. » More



Doral Bank
Doral Bank Burnishes Image
Once on the brink of bankruptcy, the Puerto Rican bank made a comeback with a major brand overhaul. » More



Rica Vida
General Mills, Univision Renew 'Rica' Pact
Hispanic marketing platform will get new online and mobile elements, on-air sponsorship. » More



TV
Hispanic TV Homes Outpacing General Market
Nielsen: The number of Spanish-speaking TV homes has reached 12.9 million. » More



Singer
AT&T, Coca-Cola Sign On as Univision's Sponsors
Bud Light, State Farm, Target will also sponsor American Idol-like music competition. » More



cmptr
People en Español Adds Makeover Tool
Will the addition help fuel traffic growth at the site? » More



Bounty
Why Bounty Is a Hit With U.S. Hispanics
P&G's Gomez-Giron says Latinos are buying premium-priced products even in a recession, thanks to multicultural marketing. » More



Hispanic 360
Hispanic Consumers: A Cure for Recession Blues?
Hispanic Retail 360 Summit revealed that purchasing power is increasing for some Latinos. » More



Soccer
Telemundo Boots Up 12 Sponsors for USA vs. Mexico
Advertisers include Allstate, A-B, Coca-Cola, General Motors, McDonald's, among others. » More



Healthcare
Healthcare Co. Launches Pilot for Hispanic Seniors
Ovations is using seminars to educate Spanish-speaking consumers about Medicare, Medicaid. » More



Hispanic consumers
Hispanics Lead Mobile Web Growth
English-speaking Hispanics have made impressive gains in their use of the mobile Internet. » More



Dole juice
Dole Juices Up Hispanic Marketing
New campaign targets Spanish-speaking consumers via outdoors ads, events, prizes. » More



Vive Mejor
Unilever Expands ViveMejor Initiative
Multi-brand campaign addresses the personal care and cooking needs of Hispanic women. » More



Santiago Blanco
Fanta Marketing Chief: We Can Grow the Category
Santiago Blanco says innovation plus new packaging will help expand shrinking segment. » More



Food Lion Expanding Hispanic Store Format
In-store signage and TV ads will target Spanish-speaking households. » More



Allstate Hispanic push
Allstate Hits the Soccer Field
Insurance provider launches promo in sponsorship of the Mexican National Team. » More



La Comunidad Wins Corona Extra, Modelo Especial
Miami-based shop was selected after a review that included strategic and creative proposals. » More



Computer
U.S. Latinos Flock to Web
eMarketer: Nearly 23 mil. Hispanics are online, about 51% of the U.S. Hispanic population. » More



Tampico
Juice Brand Jazzed After First Integrated Campaign
Grocery store push for Tampico juice in Las Vegas prompted 62% sales spike. » More



m
Kellogg Adds Honey to Target Hispanics
Corn Flakes launches new, sweeter line extension. » More



Toyota Venza
Toyota Strikes Deal with Telemundo's 'Devil'
Venza is featured in the opening credits of the novella, as part of online/mobile campaign. » More


ADVERTISEMENT

FEATURED BLOGS
AdFreak Blog
BrandFreak Blog


ADVERTISEMENT

SPECIAL ADVERTISING SECTION
  • Read Now
  • Don't Miss
  • Events
  • Offer

2008 Buzz Awards

What makes some campaigns fall flat and others catch fire? This year's BUZZ Award winners know the secrets.

More >

 

2008 MMA Award Winners

Anytime, anywhere, always on, always available... Mobile allows a brand to connect with its consumer like never before.

More >

Survey of Buying Power

The 2008 edition of the Survey features comprehensive statistics, rankings and projections for every county and media market within the United States.

More >

 

At The Roundtable

Thousands of quality Media, Marketing and Agency professionals are creating and connecting in their online space on attheroundtable.com.

More >

Voz Latina: Marketing to Digital Latinos

As the Hispanic population and buying power continues to grow exponentially, your need to reach unique demographics and market segments also increases.

More >

 

Online

Sign up for complete access to Brandweek.com.

More >

 

In Print

Receive weekly issues of Brandweek Magazine - the newsweekly of the Marketing industry.Click here to choose a subscription plan.

More >

Hispanic Marketing | Hispanic Market | Hispanic Media | Hispanic Advertising Agencies | Hispanic Advertising Agency

Research the latest Hispanic marketing campaigns, Hispanic markets, and how Hispanic media is impacting the industry. Brandweek covers Hispanic advertising agencies and how they are marketing Hispanics.

ADVERTISEMENT