About Us | Contact Us | Login | Mobile |

Brandweek Home > Brand Marketing News > Incentive Marketing

NEWS & FEATURES - INCENTIVE


Clooney at the Hilton
'Up in the Air' Grounds Hilton in Star-Power Marketing
Hotelier reappears on the silver screen, kicks off movie-themed sweepstakes. » More



Edward for Volvo
Volvo Reveals What Drives Edward Cullen
Automaker casts Twilight character in a contest promoting the Volvo XC60. » More



PepsiCo logo
PepsiCo Recognizes Its 'Champions'
New program honors the company's top operations associates worldwide. » More



Health NBCU
NBCU Makes 'Healthy' Choice
Initiative aims to connect consumers, employees, advertisers with health and wellness content. » More



GM cars
GM Offers 'Satisfaction Guarantee'
Automaker entices car buyers with a new return policy, in hopes of boosting consumer confidence. » More



Snapple Mint Tea
Snapple Mint Tea Makes a Comeback
Beverage brand tests consumer demand for the product in a first marketing push since 2007. » More



Quiznos
Quiznos Holds HR Appreciation Day
Event aims to help HR professionals, employees get onto the same page. » More



sams
Sam's Club Cuts Out Paper Coupons
Membership benefits program to offer digital coupons. » More



dannon
Yogurt Giant Offers Course in 'Dannonomics'
Shopper loyalty program rewards consumers with up to $15 worth of coupon savings off yogurt purchases. » More



Christmas Club card
Sears, K-Mart Pitch Christmas Club Card
Promotional program encourages shoppers to 'stash their cash' now for the holidays. » More



Pringles 100
P&G Touts '100 Ways to Enjoy Pringles'
Brand kicks off online sweepstakes to promote new 100-chip 'Super Stack' canisters. » More



Denny's getaway
Denny's Grand Slam Getaway
Restaurant patrons will receive scratch-off game cards for a chance to win a Bahamas vacation. » More



Wawa
Wawa Spotlights Associates in 'Big Six Values' Program
Program encourages employees to share examples of coworkers living Wawa's values. » More



7-Eleven store
7-Eleven Offers Veterans Franchise Incentives
Program provides veterans of the U.S. Armed Forces with discounted franchise fees. » More



CITGO logo
CITGO Fuels Communities in New Push
2009 campaign features actual CITGO marketers and retailers from across the country. » More



x
Bankrupt Eddie Bauer Plans to Honor Gift Cards
The outdoor apparel retailer files for Chapter 11 protection, but vows to conduct business as usual. » More



j
Retailers Hold Lion's Share of U.S. Loyalty Program Memberships
The retail sector, including grocers and mass merchants, outpace the travel/hospitality and financial services aggregate. » More



KFC Seeks Face of Kentucky Grilled Chicken
Fast feeder teamed up with MySpace to conduct worldwide search for the ultimate fan. » More



Kaboom playground
SAP, Home Depot, Stop & Shop Build Playgrounds
Companies to participate in community teambuilding activities organized by non-profit KaBOOM! » More



Expedition Cinco
Dos Equis Launches Cinco de Mayo 'Expedition'
Mexican beer kicks off mobile tour featuring branded off-road vehicles, sampling teams. » More



Loyalty Rewards Membership on the Rise
Report: Membership in U.S. has reached 1.8 bil., a 24% increase from 1.3 bil. in 2007. » More



Harrah's Showboat
Harrah's Asks Employees to 'Play a Part'
Staff-driven effort is meant to create more social experience for consumers visiting casinos. » More



Employee motivation
Professionals Urged to 'Save Employee Motivation'
Web site seeks to educate public about the value of incentive, loyalty programs. » More



Old London
Creating Excitement for Melba Toast
Company taps Dancing with the Stars host Harris as spokeswoman. » More



B'Tempted
Wacoal Asks: 'What Tempts You?'
Intimate apparel brand debuts viral campaign, inviting consumers to submit photos, blogs, video. » More


ADVERTISEMENT

FEATURED BLOGS
AdFreak Blog
BrandFreak Blog


ADVERTISEMENT

SPECIAL ADVERTISING SECTION
  • Read Now
  • Don't Miss
  • Events
  • Offer

2008 Buzz Awards

What makes some campaigns fall flat and others catch fire? This year's BUZZ Award winners know the secrets.

More >

 

2008 MMA Award Winners

Anytime, anywhere, always on, always available... Mobile allows a brand to connect with its consumer like never before.

More >

Survey of Buying Power

The 2008 edition of the Survey features comprehensive statistics, rankings and projections for every county and media market within the United States.

More >

 

At The Roundtable

Thousands of quality Media, Marketing and Agency professionals are creating and connecting in their online space on attheroundtable.com.

More >

Voz Latina: Marketing to Digital Latinos

As the Hispanic population and buying power continues to grow exponentially, your need to reach unique demographics and market segments also increases.

More >

 

Online

Sign up for complete access to Brandweek.com.

More >

 

In Print

Receive weekly issues of Brandweek Magazine - the newsweekly of the Marketing industry.Click here to choose a subscription plan.

More >

Current Marketing Incentives Covered by Brandweek

Brand marketing can take many forms. From viral Internet branding to money-saving incentives, companies today are developing promotions and entertainment-rich marketing techniques with the consumer in mind. Follow these and other new marketing trends by visiting Brandweek.com daily and by subscribing to the free Brandweek newsletters today.

ADVERTISEMENT