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Social nets
DIGITAL
Social Media Users Really Are More Social
Research finds offline relations enhanced by online social media. » More

JC Penney doghouse
DIGITAL
JC Penney's 'Doghouse' Lives to Bark Another Season
Retailer's viral marketing campaign is back for the holidays. » More

Sexy pilgrim
DIGITAL
Muscle Milk Shows Off Its 'Sexy Pilgrim'
Viral campaign for protein drinks aims to allure new customers. » More

New Moon
DIGITAL
Wolf From 'New Moon' Howls on MySpace
Social network's movie tie-in is the site's boldest ad-takeover yet. » More

VW
DIRECT
Finalists Emerge for VW Direct
Three agencies are competing for the automaker's direct marketing biz. » More

HP
TECHNOLOGY / FINANCE
HP Scales New Heights
Goodby rolls out campaign that raises awareness for the global clean water crisis. » More

Online shopping
DIGITAL
Online Shopping Means More Than Making a Sale
Nielsen: Consumers are shifting away from Internet holiday purchases. » More

Minute Maid
PACKAGED GOODS
Coca-Cola Unifies Juice Brand Designs
The revamped packaging will make a debut this month. » More

Guinness Bold
PACKAGED GOODS
Guinness Goes 'Bold'
Brand kicks off major push with TV spots, social media components. » More

Shopper
PACKAGED GOODS
Beer, Snacks Top Consumer Satisfaction Index
Soft drinks are also up, but cigarettes face the greatest decline. » More

Video
DIGITAL
Why Social Sites Are Less Friendly to Video Ads
Campaigns, however, get more user engagement on content sites and via e-mail. » More

Virgin Mobile
TECHNOLOGY / FINANCE
Virgin Mobile Breaks First BBH Work
Ads promoting $49.99 unlimited service play on tagline 'Never stop talking.' » More

Baskin Robbins
RETAIL /RESTAURANTS
Baskin-Robbins Seeks New Shop
Last major campaign played up the chain's selection of flavors. » More

Taylor Swift cards
RETAIL /RESTAURANTS
American Greetings Taps Taylor Swift for New Line
The deal includes greeting cards, gift packaging and stationery. » More

EA on iPhone
DIGITAL
AdMob Serves Up Clickable Video Ad
Unit lets users click on to e-commerce sites or follow the brand on Twitter. » More

Verizon and AT&T
TECHNOLOGY / FINANCE
War Between AT&T and Verizon Escalates
Verizon files a motion in court, claiming its ads are true. » More

New Moon
PROMOTION
'New Moon' Takes Over AT&T Mobile Devices
Ringtones, wallpapers, games, sweepstakes will bite into teen handsets everywhere. » More

Vonage
TECHNOLOGY / FINANCE
Vonage Settlement Spurs Changes to Marketing Practices
Complaints of misleading promotions result in $3 million payout. » More

Crocs
RETAIL /RESTAURANTS
Crocs Shifts to Cramer-Krasselt
Shoe maker says it wants to 'further differentiate itself.' » More

Shopping
RETAIL /RESTAURANTS
Retail Sales Flat in October
Static sales expected to continue through the holiday season. » More

Diaper Pail
PACKAGED GOODS
Arm & Hammer Diaper Pail Finds Fresh Use for Baking Soda
New disposable system employs a favorite household odor eliminator. » More

Mastercard gift
DIGITAL
MasterCard Hopes Facebook App Proves Priceless
Peyton Manning, actress Alyson Hannigan promote the 'Priceless Gift Finder.' » More

Olympics
TECHNOLOGY / FINANCE
Winter Olympic Ad Sales Get Lukewarm Response
With fewer than 90 days to go, NBCU still has a solid chunk of inventory on its hands. » More

Cover 11-16
DIGITAL
2009 Really Isn't the Year of Mobile
Google's entry to the market signals to some that mobile advertising has finally come into its own. Here's why they're wrong. » More

College Inn
PACKAGED GOODS
Marketing Helps Del Monte Thrive During the Recession
CMO Bill Pearce on why now is the time to advertise household staples like canned goods. » More


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