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7-Eleven store
INCENTIVE
7-Eleven Offers Veterans Franchise Incentives
Program provides veterans of the U.S. Armed Forces with discounted franchise fees. » More

Baskin Robbins store
PACKAGING AND DESIGN
Baskin-Robbins Whips Up Two Store Concepts
Cafe BR to target more upscale consumers, while BR Express to use a low-cost model. » More

DIGITAL
Trade Groups Craft Ad Guidelines for Web
A consortium has unveiled a set of self-regulatory principles for behavioral targeting. » More

PACKAGED GOODS
Unilever Launches Global Media Review
Review encompasses almost all of the company's media business, including U.S. chores. » More

PACKAGED GOODS
Bring on the Hot Dogs, Hold the Brat
Nielsen report finds a reversal of sales trends in the food category this Fourth of July. » More

RETAIL /RESTAURANTS
Sears Introduces Buyer Protection
CMO Kevin Brown says it's the first program among nation’s appliance retailers offering consumers coverage in the event of job loss. » More

Livestrong and Armstrong
DIGITAL
Lance Armstrong Peddles 'Tour de France' via Social Media
Cyclist to provide real-time updates on Livestrong.com, backed by Oakley, Nissan, other sponsors. » More

PACKAGED GOODS
Spring Allergy Ads Were Less Effective
Recall for this year's crop of ads suffered; ads weren't 'as strong,' says Nielsen IAG analyst. » More

RETAIL /RESTAURANTS
NBA Drops McDonald's as Sponsor, Picks Up Taco Bell
Four-year deal includes title sponsorship, media integration across NBA network partners. » More

Carnival storefront
PROMOTION
Carnival Reels In Customers with Digital Displays
Cruise operator launched larger-than-life interactive aquariums in vacant store windows. » More

TECHNOLOGY / FINANCE
Microsoft Shifts Office Creative to JWT
In a major realignment of its agency roster, tech giant has assigned ad chores to a new shop. » More

KFC HIt Maker
PROMOTION
KFC Searches for the Next 'Hitmaker'
Contest invites aspiring artists to submit songs for a shot at prizes and national exposure. » More

Gold's Gym cankles
DIRECT
Gold's Gym Addresses 'Cankles'
Fitness chain tackles 'fastest growing aesthetic affliction' via humorous push that includes digital and direct marketing. » More

RETAIL /RESTAURANTS
Starbucks Revamps Menu with Healthier Fare
Coffee giant is cutting artificial flavors, dyes, high-fructose corn syrup and preservatives. » More

Office Depot 'Smart Specials'
DIGITAL
Office Depot's Sunday Circular Goes Digital
Stationery supply retailer launches online weekly deals show for bargain hunters. » More

RETAIL /RESTAURANTS
LVMH Awards U.S. Media to MPG
Paris-based luxury goods marketer assigns chores to agency after a four-month review. » More

PACKAGED GOODS
Bristol-Myers Squibb Picks MediaVest
The global pharma company spends $420 million annually in measured media. » More

TECHNOLOGY / FINANCE
Brink's Security Ups Spend, Changes Name
Broadview Security meant to evoke 'broadband' and a more tech-oriented approach. » More

DIRECT
The 'B-Roll Initiative:' One Year Later
Unit 7 CEO Loreen Babcock discusses why the experimental initiative was a success. » More

Brando
PROMOTION
MasterCard's Summer Promo Touts 'Priceless' Jeans
Effort features pop-culture icons like Marlon Brando and Marilyn Monroe sporting denim. » More

CITGO logo
INCENTIVE
CITGO Fuels Communities in New Push
2009 campaign features actual CITGO marketers and retailers from across the country. » More

Cocoa Pebbles
DIGITAL
Post's Pebbles Kicks Off Philanthropic Effort
Dubbed PebPals, campaign will use online gaming to raise money for wildlife conservation charity. » More

RETAIL /RESTAURANTS
Taco Bell Makes Cinema Debut
Fast feeder is turning to cinema as it ramps up its 'Why pay more?' campaign to push nine low-priced nine menu items. » More

NutriSoda
PACKAGING AND DESIGN
The Skinny on Nutrisoda
Design agency connected the dots to create a can that conveys the fun and the functional for a healthy, bubbly blend it says is 'hubbly.' » More

PACKAGED GOODS
Campbell's Charity Push Counters Gloom
Exec Mike Salzberg on revamping the company's Labels for Education program, new back-to-school campaign kicking off this summer. » More


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