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Sharp
TECHNOLOGY / FINANCE
Sharp's Big Push Puts Aquos In Focus
Latest campaign touts a new type of color technology, but with a humorous touch. » More

Breaking Bad
PROMOTION
'Breaking Bad' Builds Buzz With Jolt
The energy drink will distribute more than one million co-branded cans. » More

Windows computer
DIGITAL
Microsoft Slams Google's Ad Practices
The companies are locked in a battle over the lucrative search advertising market. » More

Willliam Higham
RETAIL /RESTAURANTS
Opinion: Old Is the New Young
Teenagers are proving more cautious in their purchase patterns. » More

Computer
DIGITAL
Engagement Is Key for Rich Media Video Ads
Placements on brand venues were no more engaging than on non-contextually relevant sites. » More

Coty
PACKAGED GOODS
Cosmetics Giant Coty Keeps Agency
OMD will retain the U.S. media planning and buying account. » More

Poise
PACKAGED GOODS
Opinion: Whoopi Is Loud and Proud
Barbara Lippert critiques an unsinkable Whoopi Goldberg in female incontinence ads. » More

Clearasil
PACKAGED GOODS
New Ads Explain the Science Behind Clearasil
Skin care brand drops humor in favor of a campaign that takes a more clinical approach. » More

Wendy's NCAA promo
INCENTIVE
Wendy's Floods Social Media Zones for NCAA Tourney
Fast feeder launches separate efforts on Twitter and Facebook behind Boneless Wings. » More

Digital screen on plane
DIGITAL
Airports, Airlines Step Up OOH Efforts
How digital out-of-home is breaking the sound barrier in the air travel space. » More

Muscle Milk Katie
PACKAGED GOODS
Ad of the Day: Muscle Milk 'Katie'
The sports nutrition beverage brand broke its first TV advertising over the weekend. » More

Sxsw
DIGITAL
Why South by Southwest Is the New Brand Hot Spot
Among developers, techies and designers are a growing cadre of advertising pros. » More

DirectTV
TECHNOLOGY / FINANCE
New DirecTV Ads Dish It Out
Campaign fires back at Dish Network with ads featuring Jeopardy! host Alex Trebek. » More

Lowe's employees
RETAIL /RESTAURANTS
Employee Benefits
Suddenly, everyone is featuring their workers in their ads. Is it working? » More

Lays Flickr
PROMOTION
Picture This: A Promotion for Lay's Chips on Flickr
Brand taps photo-sharing site for a new push asking consumers to document happiness. » More

Ikea
RETAIL /RESTAURANTS
Ikea Picks Ogilvy
The account includes both general-market and Hispanic-targeted efforts. » More

Jeffrey Hayzlett
DIGITAL
Jeffrey Hayzlett of Kodak on HP, Why He's on Twitter
Kodak CMO also discusses the most common misperception about the brand. » More

3D ads
TECHNOLOGY / FINANCE
More 3-D Ads Coming to Theaters Near You
Nearly 14,000 movie theaters are set to install digital projection systems. » More

Consumer
DIRECT
Opinion: Customer Service Is Key Strategy
Forget about advertising, forget about new media, forget about social media. » More

Madonna
RETAIL /RESTAURANTS
Macy's, Madonna to Market Merchandise
Material Girl line, developed with Madonna's daughter, will hit stores this August. » More

Gamer
DIGITAL
Game Over: EA Brings Ad Sales In-House
Game giant will end its relationships with in-game ad companies Massive and IGA. » More

YouTube ads
DIGITAL
YouTube Pushes Into Mobile Ads
The Google-owned video venue has begun a broad rollout of advertising to its mobile site. » More

Century 21
TECHNOLOGY / FINANCE
Century 21 Picks MRM, Mullen
The real estate company taps two Interpublic Group agencies following a review. » More

Digital
DIGITAL
Digital Ad Revenue to Rocket for Local Media
Revenue from mobile and Web platforms will grow at a 17.8% compound annual rate. » More

Samsung
TECHNOLOGY / FINANCE
Samsung: Innovation Sells in a Recession
CMO Sue Shim shares the thinking behind the TV maker's largest campaign touting new 3D LED televisions. » More


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