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Mac PC guys
TECHNOLOGY / FINANCE
Amid Transition, Rivals Are Descending on Apple
Has the iPhone maker lost a bit of its edge? And what can it do about it? » More

Macys Santa Mail ad
RETAIL /RESTAURANTS
Yes, Virginia, Macy's Will Bring Back That Campaign
Evp-marketing Martine Reardon on why the chain is exhuming last year's campaign. » More

Mother's cookies
DIGITAL
Mother's Cookies Getting a Rebirth Under Kellogg
Food giant uses social media in hopes of bringing a once-regional brand national. » More

Cover 11-09
PACKAGED GOODS
The Mayo Clinic
Hellmann’s wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick? » More

Twitter
DIGITAL
Social Media Users Talk Brands
Almost half of Facebookers, Tweeters use networks to share product information. » More

Coupons
DIRECT
Coupon Use Continues Resurgence
Study finds consumers remain cautious when it comes to spending. » More

Subway coffee
RETAIL /RESTAURANTS
Subway Serves Up Seattle's Best
Sandwich chain inks exclusive deal with the Starbucks-owned coffee brand. » More

Rihanna for Nokia
PROMOTION
Rihanna Gives Voice to Nokia's New Push
Partnership includes a live streaming concert, music offerings, and a mobile app. » More

Ikea
RETAIL /RESTAURANTS
Ikea's U.S. Creative in Play
Home furnishings giant eyes integration of general-market, Hispanic chores. » More

Verizon vs. AT&T
DIGITAL
Verizon Wireless Fires Back at AT&T
Wireless carrier says a lawsuit filed earlier 'has no merit.' » More

Digital billboards
DIGITAL
Digital OOH Set to Skyrocket
The marketing segment is expected to reach $2.2 bil. this year and $3.7 bil. by 2013. » More

Movado
RETAIL /RESTAURANTS
Movado Captures 'Gems'
Sensuality of the human form is on display in new campaign. » More

Kellogg Cocoa Krispies
PACKAGED GOODS
Why Kellogg Is Ceasing Packaging Boasting 'Immunity'
To avoid problems with the FDA, cereal giant rethinks its Cocoa Krispies claims. » More

Gifts
DIGITAL
Online Retailers Get Social for the Holidays
Retailers seek to engage with consumers via improved digital presence and special offers. » More

Money
TECHNOLOGY / FINANCE
Citizens Bank Eyes 5 Agencies
Five agencies are pitching the creative portion of the bank's ad account. » More

DeBeers
RETAIL /RESTAURANTS
De Beers Rings in Holiday Cheer
Couple-oriented campaign spotlights new diamond jewelry collection. » More

Verizon vs. AT&T
DIGITAL
Updated: AT&T Sues Verizon Wireless
The complaint deals with a series of allegedly misleading ads. » More

MSN logo
DIGITAL
Microsoft Redesigns MSN Portal
The move represents its most significant upgrade in a decade. » More

Dunkin tuna sandwich
RETAIL /RESTAURANTS
Dunkin' Donuts Boosts Up Lunch Menu
Coffee chain intros new sandwiches and wraps in the Northeast. » More

Coke
PACKAGED GOODS
Coke Hosts Hollywood Christmas Parade
Beverage giant signs on as the presenting sponsor of the annual event. » More

SoCo
DIGITAL
Southern Comfort Kicks Off Social Sports Series
Male-oriented Web show aims at associating the brand with holiday parties. » More

Captain Morgan
PACKAGED GOODS
Captain Morgan Spices Up Mealtime
Rum brand expands its product lineup with licensed sauces and marinades. » More

Sparks
PROMOTION
Jordin Sparks Hosts Always 'Sleepover'
P&G tapped singer-songwriter to participate in a virtual event for teen and pre-teen girls. » More

Green Works
PACKAGED GOODS
Disinfecting Products Give Clorox Healthy Sales
But new Green Works Laundry Detergent is off to a slow start in Q1. » More

Chevre cheese
PACKAGED GOODS
Best Cheese Adds New Agency
Darling Agency was chosen to handle $1 mil. ad account following a review. » More


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