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DeBeers
PROMOTION
DeBeers Spreads Love in Valentine's Day Promo
Diamond retailer debuts site asking consumers to 'drop everything for love.' » More

Dove for men
PACKAGED GOODS
Dove Super Bowl Spot Scores Initial Points With Men
Industry experts say Unilever's effort to extend the beauty brand to male consumers was the right move. » More

Unilever logo
PACKAGED GOODS
Updated: Unilever Keeps Mindshare
The packaged goods giant will continue using the agency for media planning, buying. » More

Doritos
PACKAGED GOODS
Doritos Wins Super Bowl Web Buzz Battle
From tweets to texts, consumers weighed in on which ads were the best. » More

Computer
DIGITAL
Display Ads Aim for a Banner Year
Can new developments in real-time bidding give search a run for its money? » More

Hormel
PACKAGED GOODS
New Hormel Campaign Beefs Up Portfolio Strength
The effort, tagged 'Life Better Served,' introduces consumers to a variety of meal options. » More

Pampers e-store
DIGITAL
Sales Are Not the Main Goal for P&G's New Online Store
The venture is designed to deliver lessons in selling on the Web. » More

Search
DIGITAL
Facebook, Microsoft Re-up on Search, Not Display
Microsoft will no longer sell display ads for the massive social network. » More

Pizza Hut
RETAIL /RESTAURANTS
Pizza Hut Gets Personal
Restaurant chain debuts new tagline and strategic approach. » More

Magazines
TECHNOLOGY / FINANCE
Magazine Push to Roll Out in April
Five rival publishing companies are collaborating on a new marketing campaign. » More

Digital
TECHNOLOGY / FINANCE
FTC Privacy Roundtable: What Can Marketers Expect?
There's a gap between what consumers assume, and what happens with their data. » More

Video
DIGITAL
Hulu's 'Ad Selector' Could Set Web Video Pace
The unit emerges as preferred ad-delivery system for long-form video in VivaKi study. » More

Pepper Miller
PACKAGED GOODS
Why Social Media Isn't 'One Big, Happy' Space for Multicultural Marketing
Marketing expert Pepper Miller discussed why engagement is a huge part of reaching black consumers. » More

Skittles site
DIGITAL
Skittles Site Ends Extreme Social Makeover
Candy brand's change of venue: Social media flourish is out, evoking Web culture is in. » More

Milk
PACKAGED GOODS
Dean Foods' Dairy Biz Moves to Leo Burnett
Agency's work for McDonald's, Kellogg, Allstate, Hallmark was a key factor in the hire. » More

CPG
PACKAGED GOODS
Packaged Goods Online Spending Lags
Despite increased focus on digital, online ad expenditures remain minuscule. » More

H&R Block
TECHNOLOGY / FINANCE
Tax Rivals Square Off in Social Media
The firms are gearing up for another battle during tax season. » More

Visa
TECHNOLOGY / FINANCE
Visa Tries 3-D Display in Grand Central
The campaign is using Visa's TV spots as the main creative element. » More

Mizuno
RETAIL /RESTAURANTS
Mizuno Moves Creative to BooneOakley
Athletic footwear maker tapped the agency following a review. » More

Wrigley
PACKAGED GOODS
Wrigley Extra Hires BBDO
The agency has worked on a number of Wrigley brands through the years. » More

MIcrosoft logo
DIRECT
Consumers Party On for Major Brands
To help sell products, marketers enlist at-home hosts to throw branded parties for friends. » More

Tropicana Juicy Rewards
INCENTIVE
Tropicana Starts Offering 'Juicy Rewards'
CMO Andy Harrow says he has high hopes for the juice brand's new incentives program. » More

Outback
RETAIL /RESTAURANTS
Lifetime Goes to the Movies With Outback
Initiative puts the casual dining chain at the center of four co-branded segments. » More

StarKist
PACKAGED GOODS
StarKist Campaign Presents New Face
The brand’s strategy is to make consumers associate it with seafood, not just canned tuna. » More

Downy
PACKAGED GOODS
P&G Shows Its Softer Side With Downy Cause Effort
The CPG giant will donate to Quilts for Kids from every purchase of its limited-edition bottle. » More


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