NEWS & FEATURES


Mobile money
DIGITAL
Google Rolls Location-Based Mobile Display Ads
Search giant intros mobile banner units that show users nearby services. » More

Avery
RETAIL /RESTAURANTS
Avery Hopes New Ads Will Stick
Office and stationery brand launches new products and first national ad campaign. » More

J&J
PACKAGED GOODS
Johnson & Johnson Conducts 'Pre-Review'
The company last conducted a review of its global account three years ago. » More

Mazda game
DIGITAL
Doner Intros Mazda2 With DriverVille Game
The automaker is inviting Facebook users to test drive its new entry-level car. » More

Hanes Comfort Flex
RETAIL /RESTAURANTS
Jordan Gets Comfortable With Hanes (Again)
The basketball pro pitches underwear with Comfort Flex waistbands in new ads. » More

Brooks Brothers
DIRECT
Brooks Brothers Hosts Neckwear Revival
The clothing brand created an e-mail promo, touting its neckties. » More

H&R Block
TECHNOLOGY / FINANCE
H&R Block Taps Fallon as Lead Agency
The tax preparation brand spends an estimated $150 mil. annually on ads. » More

Tresemme
PACKAGED GOODS
Alberto Culver Picks Maxus
The scope of work includes traditional and digital media planning and buying. » More

Old Spice
PACKAGED GOODS
Opinion: Sugar and Old Spice
It's 2010 and apparently what's new is a 73-year-old deodorant. » More

People on computer
DIGITAL
Facebook to Advertisers: Get More Social
VP of global sales explains how defying conventional wisdom has paid off for the site. » More

Home pages
DIGITAL
Home Page Improvement
The humble home page is finally making a marketing splash. It's about time, isn't it? » More

Online shopping
DIRECT
Looking Online to Verify Word-of-Mouth Recommendations
Consumers are inclined to seek more info on the Web. » More

Dawn
PACKAGED GOODS
Dawn Takes the (Rubber) Gloves Off in New Campaign
The packaged goods maker is dishing out some criticism at its competitors. » More

NFL
RETAIL /RESTAURANTS
Reebok Planning NFL Jersey Blitz
Reebok, the NFL Players Association and Champs collaborate on new effort. » More

Old Spice
PACKAGED GOODS
Old Spice Campaign Smells Like a Sales Success, Too
The brand's campaign has been a huge viral success, but has it increased sales? » More

AOL
DIGITAL
AOL Eyes Political Ad Season
New hub is designed to serve as a do-it-yourself media purchasing platform. » More

Lottery
TECHNOLOGY / FINANCE
Calif. Lottery Eyes Five Shops
The commission's sales have slipped in each of the past three fiscal years. » More

Intel
DIGITAL
Intel Lets Consumers 'Test Drive' Processors Online
A new interactive site aims to educate those looking to buy a computer. » More

Police
DIGITAL
DoubleVerify Aims to Police Web Ads
The unit's goal is to expose online marketing fraud on a real-time basis. » More

Neal Rodriguez
DIGITAL
Opinion: Learning to Speak on the Social Web
For brands, it's not just what you say but where and how to say it. » More

Facebook
DIGITAL
Facebook Hits 500 Mil. Mark
The social net is inviting its users to tell the world why they love the site. » More

Computer
DIGITAL
Online Ad Spend Resumes Rapid Growth
The Internet's share of total media ad spending will jump to 17.2% in 2014. » More

Denny's
RETAIL /RESTAURANTS
Frances Allen Joins Denny's as CMO
The veteran executive last helmed marketing at Dunkin' Brands. » More

Virgin Mobile
TECHNOLOGY / FINANCE
Virgin Mobile Gets 'Crazy'
New campaign encourages cell phone users to say 'goodbye to stupid' plans. » More

Levi's
RETAIL /RESTAURANTS
Opinion: Levi's Tour de Forth
The second phase of 'Go forth' campaign brings Braddock, Pa., back from the dead. » More


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