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NEWS & FEATURES - LICENSING


Jamba Juice logo
Jamba Juices Up Apparel
Smoothie chain to develop branded T-shirts and tote bags. » More



True Blood jewelry
HBO Bites Into Fashion With 'True Blood' Jewelry
New line was inspired by the network's popular vampire TV series. » More



Maureen Taxter
Licensing Vet Taxter Explores New Preschool Brand
Maureen Taxter lands at entertainment co. Ludorum to create U.S. program around children's show. » More



jackson
Michael Jackson's Hair Used for Jewelry
LifeGem will create diamonds from locks charred during King of Pop's disastrous Pepsi ad shoot. » More



mattel
Mattel's 'Avatar' Toys Have High-Tech Twist
Mattel looks to augment kids' realities with 'Avatar' line of toys tied to upcoming film. » More



Monty Python poster
Monty Python Scores Licensing Deals
Property will be used to create greeting cards and posters in a series of new partnerships. » More



CSI Experience
'CSI' Checks Into MGM Grand
Interactive exhibit based on TV series comes to Las Vegas under a license from CBS Consumer Products. » More



1
Nestlé Purina Gets Pets in Gear
The new dog and cat accessories are designed to take shelf space from generic pet products. » More



m
CBS Scripts Licensing Model
CBS Consumer Products steps up licensing efforts across film, TV properties. » More



1
CVS, Hallmark Help 'Peanuts' Turn 60
New marketing opportunities abound as Charles Schulz's iconic cartoon strip turns 60 next year. » More



'Trek' Kicks Bound for Payless
Discount footwear retailer is launching a broad line of 'Star Trek'-inspired Airwalks at 4,000 stores this fall. » More



Cover 06-01
Shelf Interest: Licensors Cut Exclusive Deals with Retailers
Thanks to the recession, licensors have rewritten much of their playbook. » More



Domo
Japanese Critter Domo Attacks 7-Eleven
Cult property joins forces with convenience store chain for six-week push that includes Red Apple Slurpee launch. » More



Jamba Juice logo
Jamba Juice Blends with Licensing Partners
Deal includes new line of better-for-you frozen novelties, branded blender for kids. » More



Blah Girls
Blog Series Blah Girls Yields Branded Products
Apparel, stationery, plush, cosmetics and toiletries are in the works, among other merchandise. » More



Happi by Dena
Sunrise Greetings Strikes 'Happi' Licensing Deal
Artwork of illustrator Dena Fishbein to be featured at 15,000 post offices for Mother’s Day. » More



Annika fragrance
Pro Golfer Sorenstam Rolls Out Namesake Wine, Fragrance
Hall of Fame golfer will launch the products this month, both called ANNIKA. » More



Mameshiba
The Latest Cute Critter from Japan
Japanese bean characters called Mameshiba are hoping to catch on with tween girls in the U.S. » More



Disney M&Ms
Mars Sprinkles M&M's With Disney Characters
'Memorable Moments' is a new selection of M&M’s featuring nine Disney themes. » More



Hasbro brands
Discovery and Hasbro Play Nice
Duo to create 50/50 joint venture featuring content from entertainment, educational properties. » More



Animal Planet pet toys
Petsmart Fetches Animal Planet Licensing Deal
New pet product line will include toys, apparel, accessories and bedding for dogs and cats. » More



Pottery Barn Spider-Man collection
Marvel Superheroes to Invade Walgreens
Branded products include toys, automotive, novelty candy; will feature Spider-Man, Iron Man, Hulk characters, others. » More



Marvel logo
Marvel Hires Douglas Finberg for Marketing Post
Finberg was named evp of international marketing, overseeing Thor, Iron Man 2 campaigns. » More



Crazy Eddie
It's Insane! Crazy Eddie Returns
Magic Investments acquires Crazy Eddie name, eyes franchising retail stores. » More



Ford Pony Girl
Ford's 'Pony Girl' Brand Appeals to Tween Crowd
Licensing program aimed at girls will include apparel, accessories, among other products. » More


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