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Sally Hensen
Coty Brands Move to Laird
Independent shop claims Sally Hansen, La Cross and N.Y.C. New York Color. » More



Dove for men
Dove Super Bowl Spot Scores Initial Points With Men
Industry experts say Unilever's effort to extend the beauty brand to male consumers was the right move. » More



Unilever logo
Updated: Unilever Keeps Mindshare
The packaged goods giant will continue using the agency for media planning, buying. » More



Doritos
Doritos Wins Super Bowl Web Buzz Battle
From tweets to texts, consumers weighed in on which ads were the best. » More



Hormel
New Hormel Campaign Beefs Up Portfolio Strength
The effort, tagged 'Life Better Served,' introduces consumers to a variety of meal options. » More



Pepper Miller
Why Social Media Isn't 'One Big, Happy' Space for Multicultural Marketing
Marketing expert Pepper Miller discussed why engagement is a huge part of reaching black consumers. » More



Milk
Dean Foods' Dairy Biz Moves to Leo Burnett
Agency's work for McDonald's, Kellogg, Allstate, Hallmark was a key factor in the hire. » More



CPG
Packaged Goods Online Spending Lags
Despite increased focus on digital, online ad expenditures remain minuscule. » More



Wrigley
Wrigley Extra Hires BBDO
The agency has worked on a number of Wrigley brands through the years. » More



StarKist
StarKist Campaign Presents New Face
The brand’s strategy is to make consumers associate it with seafood, not just canned tuna. » More



Downy
P&G Shows Its Softer Side With Downy Cause Effort
The CPG giant will donate to Quilts for Kids from every purchase of its limited-edition bottle. » More



Mike's Hard Lemonade
Arnold Wins Mike's Hard Lemonade
Media duties were not included and remain at independent Horizon Media. » More



Tresemme
Alberto Culver Launches Global Review
Several brands are in play including Noxzema, St. Ives, Tresemme and Nexxus. » More



Healthy Choice
ConAgra Cooks Up New Healthy Choice Varieties
Seinfeld's Julia Louis-Dreyfus and Glee's Jane Lynch star in a TV spot promoting the entrees. » More



Miller High Lige
Miller High Life Plays Populist Card Against A-B
In contrast with 'fancy-pants commercials,' MHL's ads around the Super Bowl will spotlight small businesses. » More



Spam Dish This!
Spam's New Pitch: 'Dish This!'
New recipe exchange site offers suggestions for preparing the canned lunchmeat. » More



Coke snowball
Opinion: Coke on Thin Ice
Ad critic Barbara Lippert says the brand's Olympic 'Snowball' fight never really comes to life. » More



Head & Shoulders
P&G Growing Hair Growth Biz
Packaged goods giant adds a Head & Shoulders line targeted at men with thinning hair. » More



Sweet N Low
Sweet 'N Low, Sibling Brands Move to Mother
Independent shop Pedone had previously handled the business. » More



Jenny Craig ad
Weight Watchers Wins 1st Round vs. Jenny Craig
Court grants Weight Watchers a temporary restraining order in a suit against Jenny Craig. » More



Athenos
Kraft Has Celebs Munching on Athenos Hummus
A Hollywood sampling effort kicks off the brand’s larger campaign. » More



Wrigley Extra
Two Shops Face Off for Wrigley's Extra
Energy BBDO and DDB are competing for the gum brand's creative in the U.S. » More



Gerber generation
Meet the 'Gerber Generation'
Nestle brand brings all of its offerings together in one campaign for the first time. » More



Milkbone
Milk-Bone Sponsors Documentary on Service Dogs
PBS will feature the pet brand's logo and video on its site. » More



Method
Method Co-Founder Offers Spin on Viral Video, Laundry
Eric Ryan reveals the real reason why the brand pulled its 'Shiny Suds' online hit. » More


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