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Unilever Launches Global Media Review
Review encompasses almost all of the company's media business, including U.S. chores. » More



Bring on the Hot Dogs, Hold the Brat
Nielsen report finds a reversal of sales trends in the food category this Fourth of July. » More



Spring Allergy Ads Were Less Effective
Recall for this year's crop of ads suffered; ads weren't 'as strong,' says Nielsen IAG analyst. » More



Bristol-Myers Squibb Picks MediaVest
The global pharma company spends $420 million annually in measured media. » More



Campbell's Charity Push Counters Gloom
Exec Mike Salzberg on revamping the company's Labels for Education program, new back-to-school campaign kicking off this summer. » More



Alcohol Consumption Up in the Home
Report finds 'nesting' consumers to drive a 4% increase in consumption of beer, wine, spirits. » More



Marketing Execs Hit the Reset Button
Marketers from P&G, Kraft, McDonald's say advertising is more important than ever to their organizations. » More



Nielsen: Supermarket Prices Still Creeping Up
Overall, grocery prices inched up 0.44 percent, while private label prices fell 4.7 percent. » More



Probiotics Still Misunderstood
Research shows that yogurt brands can do more to educate consumers about probiotics. » More



Corona Light Shifts Creative to Publicis
Crown Imports has awarded the New York agency its Corona Light business without a review. » More



PureVia Plays Up Its 'Natural' Roots
Stevia brand taps former volleyball player Gabrielle Reece in new campaign touting sweetener. » More



Consumers Not So Loyal to CPGs in Recession
Shoppers are clipping coupons and switching to private label brands to save money. » More



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Sweetener Competition Heats Up
Stevia Extract In the Raw launches a campaign touting purity of its zero-calorie, all natural sweetener. » More



Nestle Recalls Cookie Dough
Voluntary recall comes on heel of FDA and CDC investigation into e. coli-related illnesses. » More



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Tropicana Says, 'Get Your Fruit On!'
The latest push encourages healthy eating habits, including brand consumption. » More



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P&G Acquires Male-Grooming Brand Zirh
Move follows its acquisition of The Art of Shaving earlier this month. » More



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Consumers More Negative Now About Economy
A survey by L.E.K. Consulting finds 50 percent of respondents believing the economy won't improve for at least two years. » More



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Sharpie Expresses Itself
Spots, breaking today, position the marker brand as a value buy for the artistically inclined. » More



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Reckitt Reviews Global Media
Reckitt Benckiser today said it has would review $1.3 billion in global media duties. » More



Trident Thinks Small, Happy
Campaign celebrating life’s little moments was hatched before recession. » More



The New Face of P&G
New CEO Bob McDonald comes, as his predecessor did, to a company reacting to changing times in the industry. » More



Senate Passes Bill for FDA to Regulate Tobacco
Bill would give FDA the authority to restrict the sale, marketing, production of tobacco products. » More



GoodNites Push Plays Up Bedtime Moments
Brand aims to dispel anxiety associated with bedwetting via new ads, packaging and site offering expert advice. » More



Rapper Rick Ross Backs 1800 Tequila
The artist and his crew, the Triple C’s, will promote 1800 Tequila’s Select Silver brand. » More



'The Office' Actress Stars as Clairol's 'Guardian Girlfriend'
Angela Kinsey is featured in new push for Nice 'n Easy hair color. » More


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