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Cover 11-09
The Mayo Clinic
Hellmann’s wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick? » More



Kellogg Cocoa Krispies
Why Kellogg Is Ceasing Packaging Boasting 'Immunity'
To avoid problems with the FDA, cereal giant rethinks its Cocoa Krispies claims. » More



Coke
Coke Hosts Hollywood Christmas Parade
Beverage giant signs on as the presenting sponsor of the annual event. » More



Captain Morgan
Captain Morgan Spices Up Mealtime
Rum brand expands its product lineup with licensed sauces and marinades. » More



Green Works
Disinfecting Products Give Clorox Healthy Sales
But new Green Works Laundry Detergent is off to a slow start in Q1. » More



Chevre cheese
Best Cheese Adds New Agency
Darling Agency was chosen to handle $1 mil. ad account following a review. » More



Concerta ad
Iffy Future for Drug Ads Has Some Feeling Queasy
Big pharma marketers face an uncertain future and tighter restrictions on advertising. » More



Vicks
FDA: P&G Unlawfully Marketed Two Vicks Products
Administration warns of violations, calls for company to make corrections within 15 days. » More



Supermarket
National Brands vs. Private Label
The recession may have altered consumer spending, but it hasn't frozen out national brands. » More



Federer
Lindt Taps Roger Federer as Advertising Ace
Chocolate brand sweetens its print marketing and TV spots with tennis star. » More



P&G
Studio One Crafts Content for P&G
'Life & Beauty Weekly' will offer information on health, beauty, nutrition and family. » More



Product of the Year logo
What Are the Hottest New Product Trends of 2009?
Walgreens chief innovation officer Colin Watts shares insight from this year's Product of the Year awards. » More



901 Tequila
Live Nation Taps 901 Tequila as Sponsor
The Justin Timberlake brand will get many promotional opportunities as part of the deal. » More



Dove Martha Stewart
Dove Sweetens Deal With Martha Stewart
Special edition line of chocolates debuts with holiday messages from Stewart. » More



7 Eleven private label
7-Eleven Stocks Up With Private Label
Convenience chain expands its store brand to include 15 new products. » More



Manwich
Manwich Pitches Its 'Nutritional Value'
Ads position the sloppy joe sauce as having a full serving of vegetables. » More



Ocean Spray
Pepsi, Ocean Spray Alliance Gets Juicier
Partnership to encompass new drinks, including an upcoming blueberry-flavored variety. » More



Silk
Target Accused of False Advertising
Group claims retailer misled consumers in its newspaper ads for Silk soy milk. » More



Jameson whiskey
Jameson Pours It On
Irish whiskey brand intros first TV ad; plans to spend $14 million on new push. » More



P& Ariel
P&G Touts Green Practices
New report shows waste disposal, CO2 reductions of more than 50 percent. » More



BeanBoozled
Jelly Belly Puts a New Spin on 'Gag Gifts'
Candy company launches a line of gift jellybeans that will both trick and treat. » More



Gavel
Dole Drops 'Bananas!' Lawsuit
Company withdraws defamation suit, maintains position on film's inaccuracies. » More



Coke mini can
Coca-Cola Goes Mini
90-calorie can hits stores in NYC and Washington, D.C., followed by nationwide rollout. » More



Alcohol
Beverage Industry Expects More Entertaining at Home
Report finds consumers are increasingly shopping for alcohol based on price. » More



Hershey's candy
Private Label Halloween Candy Sales Frightful
While consumers are embracing store brands in most categories, candy isn't one of them. » More


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