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NEWS & FEATURES - PACKAGED GOODS


Minute Maid
Coca-Cola Unifies Juice Brand Designs
The revamped packaging will make a debut this month. » More



Guinness Bold
Guinness Goes 'Bold'
Brand kicks off major push with TV spots, social media components. » More



Shopper
Beer, Snacks Top Consumer Satisfaction Index
Soft drinks are also up, but cigarettes face the greatest decline. » More



Diaper Pail
Arm & Hammer Diaper Pail Finds Fresh Use for Baking Soda
New disposable system employs a favorite household odor eliminator. » More



College Inn
Marketing Helps Del Monte Thrive During the Recession
CMO Bill Pearce on why now is the time to advertise household staples like canned goods. » More



Belveder vodka
Belvedere Vodka Picks Arnell
Exec says 'social media is key' in the vodka brand's marketing strategy. » More



PureVia Names TracyLocke Lead Agency
The move comes as the stevia sweetener category blossoms. » More



Female shopper
Why 'Millennials' Are Impulse Shoppers
New research shows women ages 20-30 value store brands more, make quick purchasing decisions. » More



Bayer
Bayer Picks Initiative for U.S. Media
The shop already handles media chores for the company's Consumer Care division. » More



Welch's
Welch's Heads to the Vineyards
'Real. Grape. Goodness' campaign showcases brand's natural offerings. » More



John Bello
SoBe's John Bello Backs Adina Holistics
New organic, gluten free beverage line to expand nationwide. » More



Flora
Unilever Shifts Flora/Becel Line to DDB
The agency is expected to launch a new campaign for the spread line next year. » More



Starbucks Morning Joe
Starbucks Brews Fresh Cup of 'Morning Joe'
Coffee chain renames its Gold Coast Blend as part of a deal with MSNBC. » More



Cover 11-09
The Mayo Clinic
Hellmann’s wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick? » More



Kellogg Cocoa Krispies
Why Kellogg Is Ceasing Packaging Boasting 'Immunity'
To avoid problems with the FDA, cereal giant rethinks its Cocoa Krispies claims. » More



Coke
Coke Hosts Hollywood Christmas Parade
Beverage giant signs on as the presenting sponsor of the annual event. » More



Captain Morgan
Captain Morgan Spices Up Mealtime
Rum brand expands its product lineup with licensed sauces and marinades. » More



Green Works
Disinfecting Products Give Clorox Healthy Sales
But new Green Works Laundry Detergent is off to a slow start in Q1. » More



Chevre cheese
Best Cheese Adds New Agency
Darling Agency was chosen to handle $1 mil. ad account following a review. » More



Concerta ad
Iffy Future for Drug Ads Has Some Feeling Queasy
Big pharma marketers face an uncertain future and tighter restrictions on advertising. » More



Vicks
FDA: P&G Unlawfully Marketed Two Vicks Products
Administration warns of violations, calls for company to make corrections within 15 days. » More



Supermarket
National Brands vs. Private Label
The recession may have altered consumer spending, but it hasn't frozen out national brands. » More



Federer
Lindt Taps Roger Federer as Advertising Ace
Chocolate brand sweetens its print marketing and TV spots with tennis star. » More



P&G
Studio One Crafts Content for P&G
'Life & Beauty Weekly' will offer information on health, beauty, nutrition and family. » More



Product of the Year logo
What Are the Hottest New Product Trends of 2009?
Walgreens chief innovation officer Colin Watts shares insight from this year's Product of the Year awards. » More


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