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NEWS & FEATURES - PROMOTION


Rihanna for Nokia
Rihanna Gives Voice to Nokia's New Push
Partnership includes a live streaming concert, music offerings, and a mobile app. » More



Sparks
Jordin Sparks Hosts Always 'Sleepover'
P&G tapped singer-songwriter to participate in a virtual event for teen and pre-teen girls. » More



Kidz Bop
Zune Tunes In Kidz Bop
Five-week promo allows consumers to download tracks from kids-oriented music catalog. » More



Taco Bell Halloween
Taco Bell's Halloween Treat
Fast feeder offers a free Black Jack Taco on the night of the holiday. » More



White Collar
Ford, Ketel One Get Leading Roles on 'White Collar'
Brands sign exclusive sponsorship deals with USA Network's new original series. » More



BK Double Cheeseburger
Burger King Beefs Up Dollar Menu
New push promotes the addition of $1 quarter-pound Double Cheeseburger. » More



Captain Morgan Halloween
How Captain Morgan Plans to Own Halloween
Rum brand hopes to be the life of the party by debuting new TV ads, events and contest. » More



MySpace outdoor ads
MySpace, Titan 'Step Up to the Mic'
Social nets kick off promo urging marketers to use converged media in ad campaigns. » More



Dr. Dre
Dr. Dre Powers Up New HP Notebook
The music producer puts his own spin on the device, which will come bundled with state-of-the-art mixing software. » More



30 for 30
Levi's Sponsors ESPN's '30 for 30'
Deal includes integration across several platforms like the documentary series microsite. » More



Coke and LiveNation
Coke Gets Extra Fizz From Live Nation Deal
Beverage giant and concert promoter enter a multiyear marketing, sponsorship alliance. » More



White Gold
'White Gold' Milks Concept With Rock Opera
The spandex-wearing rock star returns in a follow up push by the California Milk Processor Board. » More



Made
MTV, Legacy Team Up for Anti-Smoking Effort
Tie-ins with unscripted series, Made, will spread the word about the dangers of tobacco use. » More



Wyclef Timberland
Timberland Recruits Wyclef Jean as 'Earthkeeper'
Musician and apparel company partner on a U.S. effort to help eco efforts in Haiti. » More



Hostess Monsters vs. Aliens
Hostess Offers 'Monsters vs. Aliens' Treats
$1 mil. Halloween sweepstakes promotes DVD release of the DreamWorks animated movie. » More



Valemont
MTV Casts Verizon in 'Valemont'
Drama series shows off wireless provider's phone capabilities as part of the story line. » More



Yoostar Tour
Coming to a Mall Near You: Coke-Sponsored Movie-oke
Coke Zero, L’Oréal sponsor Yoostar crosscountry tour to spread the acting bug. » More



P&G BrandSaver
P&G's BrandSaver Goes Pink
More than $103 in coupon savings from brands like Tide, Venus, Swiffer to support breast cancer awareness. » More



New Moon
BK Teases 'New Moon' Tie-in
Fast feeder teams up with Summit Entertainment for new promotional push. » More



Little Debbie
Little Debbie Takes Chocolate Cupcakes on Tour
Effort behind new product involves a mobile tour, sampling events and social media. » More



Visa NFL
Visa Suits Up With NFL for Five More Years
Partnership includes national TV campaign and numerous tie-ins with the sports league. » More



TGIF Facebook
TGIF's Very Friendly Online Promotion
The chain's Facebook strategy teaches a lesson about the need to pay attention 24/7. » More



Holiday Inn key card
Holiday Inn Opens the 'Key Card Hotel'
Stunt promotes chain's worldwide relaunch of 1,200 hotels. » More



BK Meatballs
BK Promotes Hunger Relief With 'Meatballs'
Fast feeder partners with upcoming movie, charity for new ad campaign. » More



My Fair Wedding
WE TV Taps Brands for Wedding Makeovers
Kodak, Godiva, Pottery Barn, among others, are participating in mall bridal expos. » More


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