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Breaking Bad
'Breaking Bad' Builds Buzz With Jolt
The energy drink will distribute more than one million co-branded cans. » More



Lays Flickr
Picture This: A Promotion for Lay's Chips on Flickr
Brand taps photo-sharing site for a new push asking consumers to document happiness. » More



Boston Market
Boston Market Tests '$2.99 Meal Deals'
CEO Lane Cardwell discusses the fast-casual chain's new promotion targeting cash-strapped consumers. » More



Gonal-f
Merck's Guerrilla Program Addresses the Birds and the Bees
Pharma co. attempts to inject a little lightheartedness into the subject of infertility. » More



BK Pinkalicious
Burger King Launches 'Pinkalicious' Promo
Children's book character comes to life as a figurine at BK restaurants. » More



Snapple sports
Snapple Sponsors Yahoo Sports Show
3-minute series, 'Out of Bounds,' looks at sports bloopers from the previous week. » More



Playground
Odwalla Strikes Deal With All 50 State Parks
It's the first of many anticipated deals, as state parks group seeks additional revenue sources. » More



Lucky Charms
General Mills Cereal Boxes Go Retro
Limited edition Cheerios, Lucky Charms, among others, will be carried exclusively at Target. » More



Victoria's Secret and Bing
Victoria's Secret Talks Romance on Bing.com 
Microsoft's search engine and the lingerie brand partner on a Valentine's Day promo. » More



DeBeers
DeBeers Spreads Love in Valentine's Day Promo
Diamond retailer debuts site asking consumers to 'drop everything for love.' » More



Music
Brands Reveal Music Strategies
Converse, Nascar, PepsiCo are among those partnering with songwriters and artists. » More



Kraft
Why Kraft's Singles Push Has a Red-State Kind of Feel
New campaign, which includes a contest, celebrates small-town America. » More



Turner Super Bowl spot
Turner Makes High-Profile Super Bowl Play
The cable programmer is positioning the buy as a showcase for truTV. » More



Romijn for Got Milk?
Rebecca Romijn Flaunts Milk Mustache for Charity
Actress stars in new 'Got milk?' ads that promote 'building strong families.' » More



Nestle Apolo
Shawn Johnson Flips Over New Nestle Crunch
Brand launches YouTube, social media push to promote revamped candy bar. » More



Nivea kiss chain
Nivea Gives Virtual Kisses on New Year's
Brand kicks off celebratory promotion to raise money for charity. » More



Music
Opinion: Music Goes Commercial
Here are 15 brands that made great use of music from 2000-2009. » More



Bust a Beard app
Panasonic Unwraps 'Beard Busting' App
Brand promotes the launch of two high-end razors with new iPhone game. » More



Ft. Lauderdale NYC campaign
Ft. Lauderdale Promo Brings the Heat
Starmark and the city's Visitors Bureau fashion multifaceted tourism push. » More



Music Branding
Why a Music Strategy Matters to Brands
Mindshare consultant Steve Yanovsky outlines the importance of music tie-ins in marketing, with 'New Moon' as the latest example. » More



Verizon Droid game
Verizon Takes Droid to the Streets
Wireless carrier invites pedestrians in three cities to play branded videogame. » More



BK Dollar Holiday
BK's Holiday Pitch: Give the Gift of Beef
Fast feeder's promo touts $1 gift cards for its Double Cheeseburger. » More



JetBlue guide
JetBlue Unwraps 'The Flyer's Collection'
Humorous 'gift guide' shows what happens when consumers don't fly with the airline. » More



Blackberry U2
Sweet Harmony for Brands, Musicians
The potential synergies between consumer brands and the music industry have never been more important to explore. » More



Charmin bathrooms
Charmin Makes Bathroom Break Social
Brand recruits ambassadors to promote its public restrooms online. » More


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