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NEWS & FEATURES - RETAIL/RESTAURANTS


Sears Introduces Buyer Protection
CMO Kevin Brown says it's the first program among nation’s appliance retailers offering consumers coverage in the event of job loss. » More



NBA Drops McDonald's as Sponsor, Picks Up Taco Bell
Four-year deal includes title sponsorship, media integration across NBA network partners. » More



Starbucks Revamps Menu with Healthier Fare
Coffee giant is cutting artificial flavors, dyes, high-fructose corn syrup and preservatives. » More



LVMH Awards U.S. Media to MPG
Paris-based luxury goods marketer assigns chores to agency after a four-month review. » More



Taco Bell Makes Cinema Debut
Fast feeder is turning to cinema as it ramps up its 'Why pay more?' campaign to push nine low-priced nine menu items. » More



Dickies Encourages Workers to 'Wear with Purpose'
New campaign focuses on the real stories of American workers. » More



Carl's Jr. Rolls Out In-Store Video Net
Network will offer a weekly lifestyle program featuring news, sports updates and weather. » More



Carl's Jr., Hardee's Tap 72andSunny for Digital
Agency will focus on making online connections with restaurants' young male audience. » More



Case Study: How Search Ads Helped Pier 1 Stay Afloat
Retailer used Google search technology to lift store sales when the economy was at its worst. » More



Dunkin' Turns Ordering Coffee into Social Networking
New online/iPhone app lets consumers take coffee, donut orders from friends and coworkers. » More



When Liz Met Twitter: Fashion Brand Taps Social Media
Rebranding chose online group of 300 women. Was expensive, but worth it, exec says. » More



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Q&A: Best Buy's Barry Judge
The CMO discusses the 'True Stories' campaign and why he's staying positive. » More



1
Good Charlotte, Other Bands on Denny's Playlist
Denny's Rockstar Menu adds more dishes created by music acts. » More



Study: Nike, Adidas Rated Top Brands for Teens
Under Armour, Speedo and Puma also ranked higher with younger consumers than the overall U.S. population. » More



Jamba Juice Expands Menu
New food items include subs, salads and flatbreads, as well as cold tea infusions. » More



Starbucks Brews a Fresh Pot of Publicity
Integrated campaign touts chain's newly earned accolade in Zagat’s 2009 survey as the 'No. 1 Best Coffee.' » More



Walmart Debates Continued Sale of Tobacco
Retailer promised further improvements at stores during annual shareholders meeting. » More



Grey Wins T.J. Maxx, Reliant Energy
Shop picks up $35 mil. in broadcast creative chores from discount retailer T.J. Maxx. » More



Report: Value Promos Fuel U.S. Dining Out Trend
Meanwhile, marketers overseas tend to focus on new food introductions in tough times. » More



Hollywood Continues Its Fast-Food Binge
Despite possible regulation over marketing food and beverages to kids, studios are relying more than ever on fast feeders to promote their films. » More



Pizza Hut Installs TV Net
Hut TV, featuring content from CBS-produced brands like Wheel of Fortune and Entertainment Tonight, is designed to engage customers. » More



NAD Delivers Message to Domino's: Change Your Ads
Pizza chain was asked to alter or discontinue promotional claims regarding its 'Oven Baked' sandwich line. » More



Burger King Promotes Value Offerings
About-face for a chain that has emphasized higher-end menu items. » More



Wendy's Launches Account Review
Fast food chain said it's possible that all efforts could be consolidated at one or two shops. » More



Modell's Picks Berlin Cameron for Creative
Since its inception, the 120-year-old sporting goods chain has handled its advertising internally. » More


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