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NEWS & FEATURES - RETAIL/RESTAURANTS


Two Remain in Levi's Pitch
The retailer has narrowed the review of U.S. creative duties on its core brand. » More



Judge Beats on Bratz
With an injunction granted against MGA Entertainment, Mattel gains control of the toy brand. » More



Jordan Brand Hopes Campaign Will 'Become Legendary'
Nike division launches effort to emulate the success of 'Just Do It.' » More



Deutsch Reunites with Sports Authority
Agency will handle media planning, buying duties for the sporting goods retailer. » More



Feil Reveals Resolution For the New Walgreens
CMO Kim Feil on how the retailer is differentiating itself from drug store competition. » More



Adidas Originals Gets First U.S. TV Push
Katy Perry, Method Man, David Beckham star in 'House Party' spot for lifestyle brand. » More



BBDO Refills with Starbucks
Rebounding from Pepsi loss, agency grabs coffee chain's account. » More



Subway Signs Michael Phelps
Olympic gold medalist joins growing roster of athlete endorsers. » More



7-Eleven to Sell Videogames
Targeting consumer core of men 18-34, c-store taps into $12 billion videogaming industry. » More



Kmart's Hot Xmas Idea: Layaway
Discount chain CMO says gambit is getting traction, and a leg up on Wal-Mart, Target. » More



Gap's Holiday Effort 'Merry Mixes It' with Celebs
Online campaign features stars performing renditions of holiday classics. » More



Puma Shifts Creative to Droga5
New work breaks next year, with branding efforts and ads for specific products in the mix. » More



Sears Grants Wishes for the Holidays
Retailer to help ‘Heroes at Home’ as part of new seasonal campaign. » More



Wake Up Call
Shuttering stores and scalded by hot competition, Starbucks is facing the fight of its 37-year life. Shareholders want action. The company says it has a plan. But can the coffee brand really get its mojo back? » More



Lowe's Intros Holiday Push with a Touch of Magic
'Let's Holiday' campaign touts shopping experience at stores, not value message. » More



Update: Outback Steakhouse Picks Lowe as Lead Agency
IPG shop wins creative for restaurant chain account following review. » More



CiCi's Pizza Puts 'Five Bucks and Change' on the Menu
Fast-casual chain hopes to entice cash-strapped consumers with value offering. » More



Hill, Holliday Adds More Dunkin'
The coffee chain expanded relationship with agency, adding digital media planning and buying. » More



Levi's Hires OMD After Zenith Talks Fail
Agency will handle media buying, planning on Levi's namesake and Docker's brands. » More



Macy's Asks Consumers to 'Believe'
Star-studded holiday campaign draws inspiration from 'Yes, Virginia' letter from 1897. » More



Adidas Intros Global Push
Campaign includes Web-based movies with NBA stars. » More



Levi's Eyes Zenith for Media
The pending selection was made after a review that the apparel maker commenced in August. » More



Dollar menu
Value Meal Marketing Invaluable for Restaurants
NPD reports price promotions are keeping the restaurant industry in the black despite negative economic forces. » More



McD's Continues Winning Streak
Trading down, value offers, coffee, redesigned outlets prompt 11% jump in 3Q profits. » More



Update: Levi Puts Creative Under Review
Bartle Bogle Hegarty won't defend the jean brand's American business, but remains aboard for creative assignments in Europe and Asia. » More

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FEATURED BLOGS


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Best Buy Lets You Weigh in on Holiday Ads
Looking ahead to what will surely be one of the retail industry's most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. » More



Brand Elastic Logo
There Will Be Blood
In what must rank as one of the strangest brand marriages of all time, The American Red Cross is once again partnering this Halloween with Lion's Gate, makers of the Saw films. » More

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