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NEWS & FEATURES - SHOPPER MARKETING


Shopper
What Shoppers Can Expect This Holiday Season
Trendspotter Sapna Shah shares current retail trends. » More



Kohl's card
Kohl's Amps Up 'After Thanksgiving Day' Onslaught
Retailer launches aggressive effort teasing consumers with special offers. » More



Target online video
Target Tries 'Snackable' Videos
Retailer spreads holiday cheer by integrating additional content into online shopping. » More



7-Eleven TV
7-Eleven TV Debuts
Convenience store chain says it will run one of the nation's largest digital out-of-home networks. » More



Del Monte brands
Del Monte Merges Promo, Shopper Marketing Duties
Two agencies will oversee the food company's creative for consumer goods and pets units. » More



Terri Goldstein
Battling Brand Malpractice
Shopper marketing expert Terri Goldstein on why the economy has done wonders for the private label sector. » More



Microsoft store
Microsoft Opens First Retail Store
Analysts see it as imitative of Apple, but a valuable brand extension. » More



News America
News Corp. Unit Expands In-Store Offerings
News America Business creates Retail Advertising & Promotion division to target non-grocery, drug clients. » More



Shopping
In-Store Marketing Beats Traditional Ads
Report finds women and Gen Y crowd are most influenced by in-store displays, signage. » More



Disney store logo
Disney Transforms Stores
Entertainment conglomerate turns its 340 U.S. locations into 'Imagination Parks.' » More



Doritos Super Bowl
In-Store Football Promos Kick Off
Brands count down to the Super Bowl with a variety of shopper-targeted promotions. » More



BK redesign
Burger King Has 20/20 Vision for Store Redesigns
The fast feeder plans to revamp all of its restaurants with a new futuristic look. » More



Walmart game night
'Family Night Centers' Come to Walmart
Mega-retailer entices shoppers with cheap at-home activities like game night. » More



Teen Vogue shopper app
Teen Vogue Debuts Shopper iPhone App
Virtual pop-up store allows consumers to browse and purchase apparel, beauty products. » More



Dorothy Allen
Why Pink Means 'Cancer' at Retail
TracyLocke's Dorothy Allan on that and other new realities in shopper marketing. » More



Coupons
'Coupon Enthusiasts' Drive Up Redemption Rates
The group also drives unit sales, making it a very attractive consumer target. » More



Digital lab
Nielsen, IRI Ink Consumer Data Pact
Joint venture will process consumer purchase data from a common set of households. » More



Publix Spotlights Organic Shelf Tags
Program is designed to help shoppers locate eco-friendly products in stores. » More



shopping
Nielsen: Consumers Stick to Basics
Meat, grocery, alcoholic beverage sales increase, while purchases of discretionary items continue to slump. » More



Sharp Serves Up Ads on Stadium Trays
Electronics maker is turning to food/beverage trays for consumer marketing promotions. » More



Heineken holiday push
Heineken Holiday Push Touts 'The Gift of Beer'
Campaign encourages consumers to use beer importer's brands for entertaining, gift-giving. » More



Shopper
Malls Use Social Media to Reach Shoppers
Jones Lang LaSalle has launched a social media campaign for 22 of its malls. » More



Shopper
In-Store Sampling Boosts Repeat Purchases
While sampling is known to help short-term sales, it may have a long-term effect as well. » More



Shopper
Brands Missing In-Store Marketing Opportunities
Top three tactics used are promotions, loyalty-based promos and store-level promos. » More



Christina Aguilera
Yum! Brands Taps Aguilera for Hunger Relief
Singer will appear in public service announcements, in-store ads to speak out about hunger. » More


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