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Sharp
Sharp's Big Push Puts Aquos In Focus
Latest campaign touts a new type of color technology, but with a humorous touch. » More



DirectTV
New DirecTV Ads Dish It Out
Campaign fires back at Dish Network with ads featuring Jeopardy! host Alex Trebek. » More



3D ads
More 3-D Ads Coming to Theaters Near You
Nearly 14,000 movie theaters are set to install digital projection systems. » More



Century 21
Century 21 Picks MRM, Mullen
The real estate company taps two Interpublic Group agencies following a review. » More



Samsung
Samsung: Innovation Sells in a Recession
CMO Sue Shim shares the thinking behind the TV maker's largest campaign touting new 3D LED televisions. » More



Guitar Hero
'Guitar Hero' Picks TBWA\C\D
Activision Blizzard is shifting creative duties on the game franchise. » More



Google Nexus One
'09: A Good Year for Debt Consolidators, Cell Phones
You can tell a lot about what kind of year it was just by looking at who increased and decreased ad spending the most. » More



AARP ad
AARP's Marketing Chief Pardo: '50 Is the New 50'
Nonprofit organization uses the Oscars to launch a new campaign targeting boomers. » More



Morgan Stanley
Morgan Stanley Picks Martin Agency
Financial firm seeks advertising that will help 'define and differentiate' the brand. » More



progressive
Progressive CMO 'Asked to Leave'
CEO Glenn Renwick called on Larry Bloomenkranz to step down. » More



AT&T
Opinion: AT&T Shot Into Orbit
Critic Barbara Lippert on why Lou Reed and Gretchen Bleiler make a perfect pair in telecom provider's Olympic spot. » More



Sony virtual
Sony's Virtual World: No 'Home' Run
PlayStation Home has disappointed both users and advertisers. » More



Android icon
New Branded Apps Struggle To Break Out of the Pack
Why marketers are finding it tougher and more expensive to get their branded apps in wide circulation. » More



Nationwide spokesman
Nationwide Unveils 'World's Greatest Spokesperson in the World'
Return to humor is an attempt to create an emotional connection and tout service. » More



TV
ANA, Nielsen Test Brand-Specific Ratings
The quest to develop and adopt a more precise ad-buying metric for TV continues. » More



Magazines
Magazine Push to Roll Out in April
Five rival publishing companies are collaborating on a new marketing campaign. » More



Digital
FTC Privacy Roundtable: What Can Marketers Expect?
There's a gap between what consumers assume, and what happens with their data. » More



H&R Block
Tax Rivals Square Off in Social Media
The firms are gearing up for another battle during tax season. » More



Visa
Visa Tries 3-D Display in Grand Central
The campaign is using Visa's TV spots as the main creative element. » More



Olympics
NBC to Lose $250 Mil. on Winter Games
Recent boost in sponsor commitments would not be enough to offset costs. » More



Ameriprise
Ameriprise Stresses Importance of Financial Advisors
Ads seek to address investor trepidation during uncertain economic times. » More



HSBC at LAX
HSBC Campaign Arrives at L.A. Airport
The bank will be featured prominently at LAX as part of a five-year agreement. » More



Gavel
Branded Content Goes Gavel to Gavel
First auction to sell off brand integration opportunities to the highest bidders. » More



Michael Jackson movie
Movie Titans Clash Over Screen/DVD Release Dates
The major studios are closing the gap between theatrical and DVD releases. But not everybody's applauding. » More



Cable
1-800 OK Cable Taps Gotham
The agency will handle creative duties for the cable provider. » More


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