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NEWS & FEATURES - TECH/FINANCE


Mac PC guys
Amid Transition, Rivals Are Descending on Apple
Has the iPhone maker lost a bit of its edge? And what can it do about it? » More



Money
Citizens Bank Eyes 5 Agencies
Five agencies are pitching the creative portion of the bank's ad account. » More



DJ Hero
'DJ Hero' Puts Jay-Z, Eminem in Spotlight
New videogame push attempts to capture the 'emotional experience' of DJing. » More



Visa logo
Visa Re-Ups Olympics Sponsorship
Credit card company continues to build global branding via the partnership. » More



Money man
Wall Street Optimistic on Ad Outlook
Media companies' stocks are on the rise as a result. » More



Family Guy
Microsoft Pulls Out of 'Family Guy' Variety Special
Software giant says the show's content was 'not a fit with the Windows brand.' » More



Kodak
Kodak Broadens Its 'Smile'
Image giant introduces first brand campaign since 2005. » More



BofA services
Bank of America Pitches 'Simple, Clear' Banking
New ads get straight to the point in hopes of rebuilding consumer trust. » More



Droid
Did Sour Grapes Prompt Verizon's Apple Attack?
Experts say wireless provider's offensive is long overdue, though not without risk. » More



Nielsen Pumps $2.5 Mil. Into CRE
New grant brings the company's total investment to $10 million. » More



Msft Windows
Microsoft Presents Windows 7 'Creators'
Campaign touts the collaborative nature of the new OS. » More



Beatles game
Beatles Help Boost Music Game Biz
The genre experienced a much-needed lift in Sept. thanks to 'Rock Band' and 'Guitar Hero 5.' » More



Droiddoes
Motorola Launches Droid Attack
Phone, based on Google's Android software, takes on Apple's iPhone. » More



T-Mobile sidekick
Sidekick Snafu: a Shot to T-Mobile's Image
Data incident comes in the midst of the wireless carrier's massive smartphone push. » More



AMD Updates Its Marketing With Less Tech, More Ease
Chipmaker ditches the usual jargon of PC marketing and explains what the machines do. » More



Dell
Dell Coins Expression
The No. 2 PC maker's custom-designed laptops try to stand out from the crowd. » More



Mint logo
Marketing on $700 a Year
How Mint.com and other 'Web 2.5' brands are close to getting their marketing costs down to zero. » More



HTC Tilt2
Microsoft-Powered Devices Target BlackBerry, iPhone Crowd
Software giant says new phones satisfy both business and non-business users. » More



Mark Gambill
How Business Has Become 'Less Bad' for CDW
CMO Mark Gambill reflects on the lengthy process of hiring a new lead agency. » More



Windows Mobile ad
Microsoft Apps Come Alive in Windows Mobile Push
Campaign for smartphone OS comes as global market share slips and Google, Apple step up pressure. » More



Cover 10-05
A Year After Implosion, Merrill's Bull Is Back
The financial services firm and its mascot have returned. Will consumers forgive and forget? » More



AT&T and IBM
AT&T, IBM Fuel Web Presence
In a rush to feed social media outlets, the companies turn to third-party content. » More



Century 21
Century 21 Holds Open House
Realty firm launches review of creative and media duties on its ad account. » More



White House
Marketers Fight the D.C. Squeeze
The sparring over taxation and advertising regulations has only just begun. » More



NCAA
LG Electronics Teams Up With NCAA
Three-year deal encompasses home appliances, electronics, mobile phone brands. » More


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