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HP
HP Scales New Heights
Goodby rolls out campaign that raises awareness for the global clean water crisis. » More



Virgin Mobile
Virgin Mobile Breaks First BBH Work
Ads promoting $49.99 unlimited service play on tagline 'Never stop talking.' » More



Verizon and AT&T
War Between AT&T and Verizon Escalates
Verizon files a motion in court, claiming its ads are true. » More



Vonage
Vonage Settlement Spurs Changes to Marketing Practices
Complaints of misleading promotions result in $3 million payout. » More



Olympics
Winter Olympic Ad Sales Get Lukewarm Response
With fewer than 90 days to go, NBCU still has a solid chunk of inventory on its hands. » More



Visa Olympics
Visa Olympics Effort Goes Global
Head of global marketing explains why the 'Go World' campaign is more ambitious this year. » More



LG Chocolate
LG Dials Up Celeb-Laden, Middle-Market Strategy
Why the phone maker's marketing plan calls for more spending and celebrity endorsements. » More



HTC
HTC Gets You
Adweek's critic Barbara Lippert on another campaign that targets individuals. » More



Mac PC guys
Amid Transition, Rivals Are Descending on Apple
Has the iPhone maker lost a bit of its edge? And what can it do about it? » More



Money
Citizens Bank Eyes 5 Agencies
Five agencies are pitching the creative portion of the bank's ad account. » More



DJ Hero
'DJ Hero' Puts Jay-Z, Eminem in Spotlight
New videogame push attempts to capture the 'emotional experience' of DJing. » More



Visa logo
Visa Re-Ups Olympics Sponsorship
Credit card company continues to build global branding via the partnership. » More



Money man
Wall Street Optimistic on Ad Outlook
Media companies' stocks are on the rise as a result. » More



Family Guy
Microsoft Pulls Out of 'Family Guy' Variety Special
Software giant says the show's content was 'not a fit with the Windows brand.' » More



Kodak
Kodak Broadens Its 'Smile'
Image giant introduces first brand campaign since 2005. » More



BofA services
Bank of America Pitches 'Simple, Clear' Banking
New ads get straight to the point in hopes of rebuilding consumer trust. » More



Droid
Did Sour Grapes Prompt Verizon's Apple Attack?
Experts say wireless provider's offensive is long overdue, though not without risk. » More



Nielsen Pumps $2.5 Mil. Into CRE
New grant brings the company's total investment to $10 million. » More



Msft Windows
Microsoft Presents Windows 7 'Creators'
Campaign touts the collaborative nature of the new OS. » More



Beatles game
Beatles Help Boost Music Game Biz
The genre experienced a much-needed lift in Sept. thanks to 'Rock Band' and 'Guitar Hero 5.' » More



Droiddoes
Motorola Launches Droid Attack
Phone, based on Google's Android software, takes on Apple's iPhone. » More



T-Mobile sidekick
Sidekick Snafu: a Shot to T-Mobile's Image
Data incident comes in the midst of the wireless carrier's massive smartphone push. » More



AMD Updates Its Marketing With Less Tech, More Ease
Chipmaker ditches the usual jargon of PC marketing and explains what the machines do. » More



Dell
Dell Coins Expression
The No. 2 PC maker's custom-designed laptops try to stand out from the crowd. » More



Mint logo
Marketing on $700 a Year
How Mint.com and other 'Web 2.5' brands are close to getting their marketing costs down to zero. » More


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