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NEWS & FEATURES - TECH/FINANCE


Massive Strikes Ad Deals with Activision, Blizzard
The deal with deliver live ad placements within 18 individual games like Guitar Hero. » More



Target Zeros in on iPhone
Retailer is one of the first brands to build an application for the popular mobile device. » More



Financial Services Ad Spend Drops 10%
Mortgage, loan sectors in particular see sharp decrease, per Nielsen. » More



Zicam mobile
Mobile Marketing Gets Hung Up
Economic pressures could cause spending in the burgeoning mobile marketing channel to stall in the coming year. » More



Yao Ming Stars in Ads for T-Mobile's Fave 5
New spot shows basketball player alongside other sports celebrities. » More



HP Unit Eyes Three Agencies in Global Review
Still contending: Omnicom Group, WPP Group, Havas. » More



Kodak Names CMO
Hayzlett appointment comes as b-to-b business grows, ad spend plummets. » More



Sony Starts Eco-Friendly Service
New premium service for Bravia consumers includes not only installation, but also the removal of old TVs. » More



Microsoft Touts 'Future of Music Exploration' with Zune 3.0
Ads invite consumers to download free desktop software, 'turn your PC into a music discovery machine.' » More



SunTrust Banks Targets Money-Conscious Consumers
New campaign, tagline eye Americans as smarter about finances. » More



Sprint execs
Sprint's Top Marketer on Ad Spending, Subscriber Losses
Third-largest U.S. wireless carrier is making progress on the marketing front, particularly with its new 'Revolution' TV ads featuring CEO Dan Hesse.
» More



Veoh Makes Web Video More Portable
Consumers who purchase a SanDisk Flash drive can view clips on any computer, device. » More



Obama
Obama Promises Change; Is It Bad for Marketers?
An end to corporate tax deductions for advertising, Internet privacy legislation and a newly litigious FTC are just some of the worst-case scenarios under the new administration. » More



Disney Sees Rough Road Ahead Despite Record Revenue
Softness in TV ads, theme-park bookings breeds 'sobering outlook.' » More



Microsoft Taps Time Inc. Vet as U.S. VP of Advertising
Domeniconi's print background makes her a somewhat unexpected hire. » More



Blu-ray
Blu-ray Gets $25M Push
'Tru Blu' effort looks to sell next generation high-def DVD player to cash-strapped consumers. » More



Initiative Testing Wireless Digital Picture Frames
Wi-Fi technology being tested by Lionsgate, Dr Pepper, Snapple, Kia Motors, others. » More



Qwest Offers 'Cure for Cable'
Regional telecom provider taps consumer insights for new campaign. » More



Sam Waterston Will Get You Through
TD Ameritrade's CMO Laurine Garrity on how the brand sees new opportunities in the financial services market. » More



THQ to Star on 'Are You Smarter than a 5th Grader?'
Game maker leverages licensing deal with Burnett Productions to appear on Nov. 14 broadcast. » More



Media Market Won't Soon Rebound
Rough climate could linger for years, per GroupM's Rino Scanzoni. » More



Boost Mobile Seeks Boost With New Value Messaging
Competition from low-priced rivals Tracfone, Cricket, MetroPCS promp pay-as-you-go telecom to cut prices. » More



Knight Capital Finds Beauty In an Ugly Stock Market
Knight Capital Group emphasizes insight, clarity and liquidity in its latest eye-catching ad campaign. » More



HP Launches Creative Review for Tech Solutions Group
The computer maker has reached out to advertising holding companies. » More



Google, MediaVest Gauge InVideo Responses
NeuroFocus measures individuals' brain responses by literally placing sensors on their heads. » More

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FEATURED BLOGS


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Best Buy Lets You Weigh in on Holiday Ads
Looking ahead to what will surely be one of the retail industry's most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. » More



Brand Elastic Logo
There Will Be Blood
In what must rank as one of the strangest brand marriages of all time, The American Red Cross is once again partnering this Halloween with Lion's Gate, makers of the Saw films. » More

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