Tuesday, May 13, 2008
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Full House Star Drives Claritin Effort
May 07, 2008
Urges consumers to read allergy med warnings MORE » | RELATED »

Duane Reade Continues Executive Shakeup
April 14, 2008
Departure of CMO latest change for drug store chain MORE » | RELATED »

Drug Companies Will Top $1B in Direct Marketing Spend
April 10, 2008
Pharmaceutical companies reaping rewards from Web, print, direct-to-consumer ad campaigns MORE » | RELATED »

Tribal DDB Picks Up Quaker Digital Work
New Balance Takes a Walk on 'Sesame Street'
Apple Runs Out of iPhones
Lamborghini Revs Up Pre-Owned Program
Universal, AmEx Bring Credit Card to Theme Parks


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Gospel Channel Snatches Up Cavanagh
AFTRA Delays Talks With AMPTP
ION Focusing On Adults 25-54, African-Americans
Turner Sports Creates Customized Applebee's Spots



RECENT MEMBERS
AUTOS
Study: Toyota Prius Among Top 5 Most Shopped
Chrysler Offers to 'Refuel America'
Kia Ads Pump Fuel Efficiency
SPORTS & ENTERTAINMENT
ICM Names Head of Branded Entertainment
Tennis Channel, California Giant Sweet on Wimbledon
Cazadores Goes to the Ropes
FOOD & BEVERAGE
Small Candy Makers Not Sweet on Consolidation
Consumers Are Dining In More--At The Supermarket
PepsiCo Now Lightweight Champion
PACKAGED GOODS
Study: Experienced CMOs Very Loyal to Brands
Increased Marketing Spend Pays Off for P&G
Kraft Q1 Earnings Drop 13%
RESTAURANTS
Jamba Juice Wants to Stay Top Banana in Smoothies
As Profits Sink, Starbucks Brews New Game Plan
Starbucks Retunes Entertainment Division
APPAREL & RETAIL
Royal Velvet Taps Brooke Shields for Family Campaign
L.L. Bean Picks GSD&M as Lead Agency
Steve & Barry's Back with Sarah Jessica Parker for Sexy Tops
FINANCIAL SERVICES
Discover Card Pushes 'Paydown Planner'
Adweek Names Fahey Publisher/Editorial Director
Fidelity's Huang Joins BofA
TECH / HARDWARE
Study: Untargeted Ads Turn Off Social Net Users
Fudgie Goes Mobile for Carvel Sweepstakes
Stride Offers Free Gum for Stopping Uwe Boll
PHARMACEUTICAL
Full House Star Drives Claritin Effort
LEISURE & TRAVEL
Starwood Taps Former Nike Marketing Exec
Holiday Inn Sees New In With Business Travelers
Flexjet Campaign Takes Off with Affluent Crowd


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