Ask our speakers pre-conference questions or tweet comments to @socialmediaconf

8:00 - 9:00AM
Registration & Continental Breakfast

9:00 - 9:10AM
Welcome Address
Brian Morrissey, Digital Editor, Adweek @bmorrissey

9:15 - 9:45AM
Keynote:How Social Media Is Influencing Music & Entertainment MC Hammer, Multi-platinum Artist & Social Media Maven @MCHammer

9:50 - 10:20AM
Barbie's 50th Anniversary: Bringing An American Icon Into The Social World
For the launch of Barbie's 50th anniversary, Mattel and Razorfish set out to revamp the iconic's brand style through digital, and for the first time, began to reach out to adult women (ages 18-35). The digital team will walk you through this highly successful social media strategy, which introduced a fresh, modern persona for Barbie through social media, a microsite, Barbie's own blog and Twitter page, and special events.
Betsy Burkett, Director, Digital Media & Community Management, Mattel Digital Network
Alyson Hyder, VP Digital Media, Razorfish
Cynthia Neiman, VP, Marketing and Business Development, Digital Media, Mattel Digital Network @barbiestyle

10:25 - 10:55AM
Gap: Born To Fit
This summer Gap and AKQA went social with a digital and mobile campaign to launch "Born to Fit". With more than 350,000 fans, they are promoting their 1969 Premium Jeans collection in celebration of 40 years and targeting consumers who are already using the web to talk about fashion. Wanting consumers to interact and engage with their brand, the fully integrated campaign with Facebook and iPhone allows fashionistas to mix and match outfits, share style tips with friends, and win cool stuff.
Simon Jefferson, Director of Client Service, AKQA
Grace Wong, Senior Director, Brand Communications, Gap Inc.

10:55 - 11:00AM
myYearbook & Six Flags Summer Custom Campaign
Six Flags wanted to engage teens and young adults with their brand and chose myYearbook as the social network on which to execute the fully integrated ad campaign. A foundational campaign objective for Six Flags was that their content to be treated as entertainment and an integrated part of the myYearbook site, rather than an advertisement. myYearbook successfully integrated a custom campaign driving heavy brand engagement.
William Alena, Senior Vice President, Advertising, myYearbook

11:00 - 11:15AM
NETWORKING BREAK

11:15 - 12:00PM
How To: Grow A Brand Using Social Media Strategies
Social media tools are transforming businesses by providing amazing exposure, traffic, partnership opportunities and quality leads. As more brands look to social media as fresh, fun ways to reach consumers, marketers need to evaluate the short and long-term benefits for brand exposure and growth potential. Discover the latest trends in emerging social media, how to create a brand strategy that resonates, and how to measure and monetize your social media campaigns.
William Alena, VP Advertising and Business Development, myYearbook
Paul Beck, Worldwide Executive Director, Digital, Ogilvy Worldwide
Trista Handisides, Manager, Market Solutions, Facebook Facebook.com/marketing
Shiv Singh, VP & Global Social Media Lead, Razorfish @shivsingh
Moderated by Brian Morrissey, Digital Editor, Adweek @bmorrissey

12:05 – 12:10PM
Slideshare Parent Toolbox Channel Sponsored By Microsoft Office
You may think that presentations and documents are just for the workplace, but the Parent Toolbox Channel on SlideShare will make you think otherwise. The channel offers a space where the SlideShare community can discover and share household tools, tips and tricks in the form of documents and presentations. They can also read blog posts from leading bloggers in the parenting space. The channel is collaboration between Federated Media and SlideShare. In this session, you will learn how the channel is seamlessly integrated within the SlideShare community.
Rashmi Sinha, Co-Founder & CEO, SlideShare

12:10 – 12:55PM
How To: Use Social Media Data
Selling impressions and clicks on social media sites has proven to be uninspired (not to mention ineffective) in such a dynamic medium. A plethora of insightful data - from sharing rates to engagement measures to actual friends – is at the disposal of brands as a result of social networking campaigns. But what data has proven to be the most valuable, and should these sites tailor their sales methods to fulfill the needs of different brands?  In fact, many social campaigns don’t involve paid advertising at all – what sort of data is available for tracking less concrete measures like buzz and blog chatter? Our panelists will help you discover the ins and outs of getting the most out of social media data.
Tom Asher, Director, Consumer Relations North America, Levi Strauss & Co.
Chris Cunningham, Founder & CEO, appsavvy @appssavvyceo
Joe Doran, Founder & CEO, Media6Degrees @doran_joe
Adam Lavelle, Chief Strategy Officer, iCrossing @alavelle
Moderated by Bill Stephenson, VP, Advertiser Solutions, Nielsen BuzzMetrics

12:55 – 1:00PM
Microsoft Case Study: Springboard Team Listens to and Engages IT Professional Community
In the fast moving world of social media, listening and learning are the critical first steps for any organization. Translating those hard-earned insights into real-time engagement is an even greater hurdle. Doing it all for a community of over 20 million IT professionals, without swamping your team, was the Microsoft Springboard team’s situation. Learn how they took on the challenge.
Blake Cahill, Senior Vice President, Marketing, Visible Technologies

1:00 – 2:00PM
Networking Luncheon

2:00 – 2:05PM
Sprout Helps Toyota Rock The Space
Last fall, Toyota signed on as a sponsor of MySpace Music, News Corp's independent label. In May they activated the partnership with "Rock the Space," a competition encouraging unsigned bands or solo artists to submit an original MP3 demo for a chance to win a recording contract. See how Sprout built the foundation for the campaign's roaring success.
Carnet Williams, Co-Founder & CEO, Sprout

2:10 – 2:50PM
How To: Leverage The Twitter Platform For Brands
How did a show based in the analog 1960s fast forward to cause a commotion on Twitter? And what does this mean for the future of branding? Learn practical strategies for leveraging Twitter, like the five most common brand bloopers to avoid and how Twitter can enhance your existing ad outreach.
Helen Klein Ross, Creator @AdBroad and @BettyDraper, Founder, Brand Fiction Factory
Michael Bissell, President, Conquent @bissell

2:55 – 3:40PM
How To: Learn From Cautionary Tales
Social networking as a whole has been on a roll, according to Nielsen figures. Total time spent on social networking sites increased 81 percent compared to a year earlier. While we don’t own the crystal ball to tell you the future of social media, one thing we do know is that it will continue to change and evolve. Our panel of risk takers share their tales from the trenches, but a precaution for all – gain a clear understanding of the fickle habits of online consumers.
Rohit Bhargava, Blogger, Author & SVP, Digital Strategy + Marketing, Ogilvy Worldwide @rohitbhargava
Jun Loayza, President, SocialMediaMarketing.com @JunLoayza
Brian Solis, Principal, PR2.0 & FutureWorks @BrianSolis
Daniel Stein, Founder & CEO, Evolution Bureau @danielstein
Matthew Yeomans, Head of Social Media, Radar DDB UK @mateoy
Moderated by Brian Morrissey, Digital Editor, Adweek @bmorrissey

3:45 – 3:50PM
Relevant Brand Conversations = Real Brand Impact
Fanning. Comments. Bulletins. Tweets. What do they all mean for a brand's bottom line? Using recent case studies from SocialVibe's client roster, Mike Barbeau will show how the generation of conversations in social media can deliver real world impact for brands like Sony Pictures, Coca-Cola and Nestle.
Mike Barbeau, VP of Account Strategy, SocialVibe

3:50 – 4:15PM
Networking Break

4:15 – 5:00PM
How To: Make Traditional Media Thrive In Social Media
Publishers have allowed readers to comment on message boards since the beginning of the Web. Now user commentary is intricately weaved into many Web stories, as publishers encourage reader participation at every turn. But just how social should a traditional publisher get? In a Digg world, where do you draw the line between engagement and loss of editorial control? And does creating a site with more social content enhance the bottom line?
Neil Chase, Vice President, Federated Media
Jamie Pallot, Editorial Director, Condé Nast Digital @jamiepallot
Joel Sucherman, Director, Product Innovation, USA TODAY @JSucherman
Moderated by Mark Hosbein, Senior Vice President, Marketing, Nielsen Business Media @hosbein

5:00 – 5:05PM
Sponsored Tweets
Ted Murphy will demonstrate how advertisers can launch large-scale sponsored conversation campaigns through IZEA's new Twitter advertising platform SponsoredTweets.com. Murphy will create a campaign, choose tweeters to participate show how advertisers can create measurable ROI in social media.
Ted Murphy, CEO & Founder, IZEA

5:05 – 5:45PM
Keynote:The Social Media Evolution
Social media is earning a place in nearly every brand's marketing and communications strategy. But is it mature enough, or still in an awkward stage? Is it in the midst of an identity crisis? Can its contributions even be measured? Get the answers to all these questions and more in this provocative examination of social media's evolving role in helping your marketing be more effective than ever.
Ian Schafer, Founder & CEO, Deep Focus @ischafer

5:45 – 6:30PM
Networking Reception

6:30 – 8:30PM
Social Media, Meet Social Drinking
Join Sprout for an after-party at Bin 38, 3232 Scott Street, between Lombard & Chestnut Bus service to/from The Fort Mason Center will be provided