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Biggest Spenders in 2006
Look at the list of top 25 brands from 2006 and you’ll see a lot of 2007’s biggest spenders. McDonald’s, Verizon Wireless, and Macy’s Stores are among the brands that made the top 10 two years in a row.
  Rank Brand 2007 Total 2006 Total % Change  
  2 McDonald's Restaurants - QS 769,916.9 832,015.4 -7.5  
  62 Cingular Wireless Telephone Services - Wireless 144,641.9 701,273.8 -79.4  
  3 Verizon Wireless Telephone Services - Wireless 728,691.1 687,877.2 5.9  
  4 Macy's Stores - Department 637,610.4 577,911.4 10.3  
  6 Geico Direct Insurance - Auto 489,279.3 531,324.8 -7.9  
  14 AT&T Telecommunications Services 315,913.8 477,401.5 -33.8  
  7 Home Depot Stores - Home Improvement 435,752.6 445,248.1 -2.1  
  11 Visa Credit Card Services 360,455.4 432,657.6 -16.7  
  8 Subway Restaurants - QS 399,231.4 408,778.2 -2.3  
  10 Lowes Stores - Home Improvement 365,956.4 407,770.5 -10.3  
  9 Target Stores - Department 368,342.3 375,541.9 -1.9  
  17 Wendy's Restaurants - QS 302,814.5 369,586.4 -18.1  
  12 American Express Credit Card Services 336,701.3 346,580.8 -2.9  
  18 Lunesta Prescription Drugs - Human 293,200.8 331,588.5 -11.6  
  13 Progressive Insurance - Auto 332,853.1 321,060.2 3.7  
  15 KFC Restaurants - QS 311,008.4 316,408.7 -1.7  
  24 Kohl's Stores - Department 266,659.5 314,642.3 -15.2  
  20 Best Buy Stores - Electronics 285,411.4 299,513.6 -4.7  
  23 Mastercard Credit Card Services 269,579.8 296,407.4 -9.1  
  75 Vonage Telephone Services 132,354.4 284,950.2 -53.6  
  21 AllState Insurance - Auto 278,086.4 281,114.0 -1.1  
  26 Burger King Restaurants - QS 257,264.0 279,355.5 -7.9  
  27 Taco Bell Restaurants - QS 250,314.2 270,993.0 -7.6  
  19 DirecTV Satellite Communications Services 290,985.3 269,921.9 7.8  
  63 T-Mobile Telephone Services - Wireless 144,329.8 264,444.0 -45.4  
 
Download: America's Top 2000 Brands
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Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.