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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  997 1&1 Internet Services 22,628.8 40,189.8 -43.7  
  1016 1408 Movie 22,387.1 0.0 N/A  
  1029 1-800-Dentist Referral Services 22,218.0 26,547.0 -16.3  
  1682 1-800-OK-Cable Cable TV Services 13,658.8 18,479.7 -26.1  
  482 21st Century Insurance - Auto 39,016.6 30,015.4 30.0  
  1346 24 Hour Fitness Centers-Clubs 17,327.9 25,343.6 -31.6  
  1675 2K Sports Entertainment Software 13,699.0 10,063.6 36.1  
  919 3 Musketeers Candy Bar 24,442.7 16,040.6 52.4  
  1176 3:10 To Yuma Movie 19,863.6 0.0 N/A  
  1383 30 Days of Night Movie 16,786.0 0.0 N/A  
  579 300 Movie 35,023.9 0.0 N/A  
  1262 5 Chewing Gum 18,604.4 0.0 N/A  
  1266 7 Up Regular Soft Drink 18,565.5 22,288.1 -16.7  
  925 800 Credit Card Debt Website - Referral Services 24,373.6 17,517.8 39.1  
  1183 AAA Insurance - Auto 19,703.1 23,822.4 -17.3  
  1975 Aamco Transmissions Stores - Auto Care-Repair 11,324.1 20,665.8 -45.2  
  1598 Aarons Stores - Rental 14,455.9 15,012.6 -3.7  
  41 AARP 188,701.1 134,443.6 40.4  
  1817 ABC Carpet & Home Stores - Floor Coverings 12,407.6 13,076.4 -5.1  
  590 ABC Television Network 34,639.9 77,318.8 -55.2  
  120 Abilify Prescription Drugs - Human 105,580.1 66,384.9 59.0  
  1004 Abreva Lip Medication 22,546.8 21,489.5 4.9  
  1450 Absolut Vodka 15,955.0 20,190.0 -21.0  
  1579 Abundant Forests Alliance Organization 14,599.1 12,318.6 18.5  
  939 Academy Sports & Outdoor Stores - Sporting Goods 24,055.1 23,080.3 4.2  
  1447 Accelerade Drinks - Isotonic 16,014.3 0.0 N/A  
  431 Accenture Consultant Services 44,159.9 34,192.2 29.2  
  1237 Access Diabetic Supplements Direct Response Product 19,030.9 13,009.3 46.3  
  641 Ace Stores - Hardware 32,852.1 34,653.2 -5.2  
  712 Activision Entertainment Software 30,573.1 33,217.7 -8.0  
  1853 Activon Pain Reliever 12,107.8 6,982.5 73.4  
  272 Actonel Prescription Drugs - Human 61,969.2 52,741.9 17.5  
  791 Acura Autos & Trucks 27,616.8 84,179.0 -67.2  
  340 Acura MDX Trucks 53,475.4 87,602.0 -39.0  
  521 Acura RDX Trucks 37,024.6 47,116.6 -21.4  
  1653 Acura RL Series Autos 13,928.8 27,942.0 -50.2  
  229 Acura TL Series Autos 68,468.5 37,202.7 84.0  
  1132 Acura TSX Autos 20,483.2 11,541.3 77.5  
  1318 ADIDAS Apparel 17,798.8 16,241.1 9.6  
  698 ADT Security Systems 31,034.3 43,814.9 -29.2  
  85 Advair Diskus Prescription Drugs - Human 120,829.9 145,853.4 -17.2  
  1082 Advance Auto Parts Stores - Auto Parts-Access 21,235.0 32,583.6 -34.8  
  1960 Advil Cold & Sinus Cold Remedy - Multi 11,399.7 10,111.6 12.7  
  230 Advil Pain Reliever 68,447.9 81,195.8 -15.7  
  563 Advil PM Pain Reliever 35,583.4 31,537.6 12.8  
  1735 Aetna Insurance - Health 13,195.2 19,638.9 -32.8  
  163 AFLAC Insurance 89,002.9 84,761.7 5.0  
  1550 Afrin No Drip Nasal Decongestant 14,947.8 8,057.8 85.5  
  1391 AG Edwards Financial - Investment Services 16,695.6 16,341.4 2.2  
  492 AIG Financial - Investment Services 38,377.3 39,520.3 -2.9  
  414 AIG Insurance - Auto 45,563.0 41,157.6 10.7  
  565 Air Wick Freshmatic Air Fresheners 35,463.3 19,502.0 81.8  
  585 Air Wick Scented Oil Air Freshener 34,730.4 20,216.8 71.8  
  1880 AirTran Airways Airlines - Passenger 11,922.4 13,896.9 -14.2  
  606 Albertson's Supermarket 33,925.0 45,505.5 -25.4  
  133 Aleve Pain Reliever 98,858.2 74,154.2 33.3  
  1667 Alien vs. Predator Requiem Movie 13,770.8 0.0 N/A  
  1252 Alka-Seltzer Plus Cold Remedy-Multi 18,696.7 17,545.4 6.6  
  1425 All Small & Mighty Laundry Detergent - Liquid 16,300.6 18,399.9 -11.4  
  396 Alli Reducing Aides 47,223.2 0.0 N/A  
  598 Alli Website - Reducing Aids 34,467.0 0.0 N/A  
  1928 Allianz Financial - Investment Services 11,641.0 7,364.0 58.1  
  404 AllState Insurance 46,018.0 45,381.1 1.4  
  21 AllState Insurance - Auto 278,086.4 281,114.0 -1.1  
  128 Alltel My Circle Telephone Services - Wireless 100,465.2 72,912.8 37.8  
  140 Alltell Telephone Services - Wireless 96,602.8 48,318.0 99.9  
  906 Almay Hydracolor Lipstick 24,699.9 0.0 N/A  
  1154 Almay Smart Shade Makeup - Foundation 20,122.4 4.3 465,697.0  
  1234 Almond Board of California Nuts 19,062.7 18,910.6 0.8  
  1744 Alpha Dog Movie 13,119.0 136.7 9,495.4  
  1072 Altoids Breath Mints 21,360.0 6,293.0 239.4  
  915 Alvin & The Chipmunks Movie 24,518.3 0.0 N/A  
  1039 Always Clean Sanitary Napkins-Pads 21,944.8 18,491.0 18.7  
  970 Always Sanitary Napkins-Pads 23,393.4 4,576.0 411.2  
  37 Ambien CR Prescription Drugs - Human 197,392.4 208,460.9 -5.3  
  400 American Airlines - Passenger 46,781.8 54,319.7 -13.9  
  390 American Cancer Society Organization 47,667.0 52,077.9 -8.5  
  1517 American Century Mutual Funds 15,295.3 18,615.5 -17.8  
  909 American Chemistry Council Organization 24,651.8 24,756.3 -0.4  
  190 American Express Business Services 79,326.2 102,811.7 -22.8  
  12 American Express Credit Card Services 336,701.3 346,580.8 -2.9  
  1611 American Family Insurance 14,319.5 25,206.0 -43.2  
  1278 American Furniture Warehouse Stores - Furniture 18,390.4 26,881.7 -31.6  
  611 American Gangster Movie 33,728.1 0.0 N/A  
  685 American Legacy Foundation Organization 31,495.0 28,634.1 10.0  
  297 American Petroleum Institute Organization 58,938.9 30,257.7 94.8  
  1942 American Red Cross Organization 11,533.6 19,108.9 -39.6  
  1706 American Signature Furniture Stores - Furniture 13,404.6 10,967.8 22.2  
  1940 American Stores - Furniture-Appliance 11,537.5 11,668.3 -1.1  
  1610 American Tax Relief Tax Services 14,322.8 5,998.5 138.8  
  1287 America's Best Contacts & Eyeglasses Optical Center 18,205.0 18,593.6 -2.1  
  138 America's Dairy Farmers Milk 96,837.2 106,123.8 -8.8  
  1213 Americatel 10-10-123 Telephone Services 19,324.2 19,252.9 0.4  
  174 Ameriprise Financial - Investment Services 85,677.4 109,501.4 -21.8  
  1104 Amica Mutual Insurance - Auto 20,866.8 15,604.3 33.7  
  456 Amitiza Prescription Drugs - Human 41,353.9 9,814.4 321.4  
  1007 Angel Soft Bathroom Tissue 22,528.9 20,104.5 12.1  
  1414 Anheuser-Busch Beer 16,469.5 20,494.2 -19.6  
  1595 Anheuser-Busch Company Inc. Company - General 14,465.4 10,600.5 36.5  
  463 Annas Lines Stores - Linens-Bath Accessories 40,712.6 6,424.1 533.7  
  1093 Apple Computer Systems 21,061.1 8,562.2 146.0  
  158 Apple iPhone Mobile Telephone - Multi-Function 91,464.9 0.0 N/A  
  91 Apple iPod Digital Audio Player - Recorder 117,116.4 118,037.1 -0.8  
  86 Apple Macintosh Computer Systems 120,442.7 133,767.6 -10.0  
  48 Applebee's Neighborhood Grill & Bar Restaurant 172,428.0 183,332.7 -5.9  
  1591 Aquafresh Advanced Toothpaste-Gel 14,496.7 0.0 N/A  
  1778 Aquafresh Extreme Clean Toothpaste - Gel 12,759.0 9,702.8 31.5  
  675 Aquafresh White Trays Tooth Polish 31,751.8 0.0 N/A  
  68 Arby's Restaurants - QS 139,564.9 138,111.3 1.1  
  900 Are We Done Yet? Movie 24,754.1 0.0 N/A  
  505 Aricept Prescription Drugs - Human 37,707.1 28,085.4 34.3  
  1358 Arimidex Prescription Drugs - Human 17,085.2 12,595.7 35.6  
  831 Arm & Hammer Advance White Toothpaste-Gel 26,287.3 16,386.4 60.4  
  1543 Arm & Hammer Fridge Fresh Deodorizers 15,042.6 6,216.3 142.0  
  1594 Arm & Hammer Odor Alert Cat Litter 14,478.4 0.0 N/A  
  1316 Armstrong Floor Coverings - Hardwood 17,810.7 10,040.8 77.4  
  1868 Armstrong Floor Coverings - Laminate 11,987.7 9,953.3 20.4  
  857 Art Institute 25,714.2 28,592.9 -10.1  
  740 Art Van Stores - Furniture 29,289.9 30,457.0 -3.8  
  1312 Ascensia Contour In-Home Test 17,851.0 16,134.7 10.6  
  137 Ashley Furniture HomeStore Stores - Furniture 96,997.8 82,058.0 18.2  
  1408 Ashton-Drake Direct Response Product 16,575.2 14,632.8 13.3  
  392 Ask.Com Website 47,558.7 63,260.8 -24.8  
  315 Asmanex Prescription Drugs - Human 56,774.8 16,263.6 249.1  
  1197 ASPCA Organization 19,532.0 6,925.4 182.0  
  1862 Assurant Health Insurance - Health 12,000.4 7,984.1 50.3  
  472 Astelin Prescription Drugs - Human 39,963.2 38,589.2 3.6  
  1236 Astronaut Farmer Movie 19,038.3 0.0 N/A  
  1969 AT&T Blue Room Website 11,341.4 13,264.8 -14.5  
  931 AT&T Computer Accessories 24,277.1 0.0 N/A  
  374 AT&T Family Talk Telephone Services - Wireless 49,860.0 0.0 N/A  
  962 AT&T Fast Access Internet Service Provider 23,477.9 0.0 N/A  
  115 AT&T Internet Service Provider 107,704.1 163,325.4 -34.1  
  676 AT&T Satellite Communications Services 31,630.1 17.5 180,974.6  
  14 AT&T Telecommunications Services 315,913.8 477,401.5 -33.8  
  525 AT&T Telephone Directory 36,883.9 43,110.3 -14.4  
  1 AT&T Telephone Services - Wireless 855,238.7 0.0 N/A  
  936 AT&T Unity Plan Telephone Services - Wireless 24,093.2 0.0 N/A  
  408 AT&T Wireless Go Phone Telephone Services - Wireless/td> 45,882.4 0.0 N/A  
  162 AT&T Wireless Stores - Telephone 89,190.5 4.9 1,812,346.3  
  1847 Atlantis Paradise Island Resort 12,154.9 3,156.5 285.1  
  1426 Atonement Movie 16,294.9 0.0 N/A  
  859 Audi A4 Autos - Dealer Association 25,660.3 22,120.9 16.0  
  761 Audi Q7 Trucks - Dealer Association 28,615.8 15,060.2 90.0  
  832 August Rush Movie 26,275.1 0.0 N/A  
  733 Autotrader.Com Website - Magazine 29,486.3 32,207.2 -8.4  
  275 Autozone Stores - Auto Parts - Accessories 61,805.1 61,099.1 1.2  
  1952 Avandia Prescription Drugs - Human 11,427.9 19,021.7 -39.9  
  1194 Aveeno Daily Moisturizing Moisturizer - Body 19,557.8 14,508.5 34.8  
  654 Aveeno Positively Ageless Moisturizer - Facial 32,435.9 0.0 N/A  
  537 Avis Rental Car Services 36,390.9 26,468.6 37.5  
  1539 Aviva Insurance-Life 15,082.7 0.0 N/A  
  118 Avodart Prescription Drugs - Human 105,863.1 111,483.7 -5.0  
  600 Avon Anew Direct Response Product 34,121.8 21,746.2 56.9  
  1809 Awake Movie 12,498.3 0.0 N/A  
  1513 AXA Equitable Financial - Investment Services 15,329.6 16,136.4 -5.0  
  1066 Axe Deodorants 21,451.2 18,518.0 15.8  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.