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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1796 Baers Furniture Stores - Furniture 12,583.7 14,183.7 -11.3  
  1909 Bahamas, Islands of Tourism 11,777.0 7,043.4 67.2  
  1714 Bailey's Irish Cream Liqueur 13,335.7 16,875.6 -21.0  
  1344 Balls of Fury Movie 17,362.5 0.0 N/A  
  240 Bally Total Fitness Fitness Centers - Clubs 66,482.3 76,134.4 -12.7  
  535 Banana Republic Stores - Apparel 36,410.4 35,527.4 2.5  
  1874 Bandai Namco Entertainment Software 11,963.4 3,875.3 208.7  
  38 Bank of America Bank Services 196,436.0 119,168.2 64.8  
  966 Bank of America Credit Card Services 23,458.5 4,968.1 372.2  
  722 Bankrate.com Website - Bank Services 29,972.2 2,458.3 1,119.2  
  1697 Barbie Girl Toy Figure 13,485.6 2,796.6 382.2  
  1726 Barclays Financial - Investment Services 13,253.9 11,392.8 16.3  
  1244 Barmensen Labs Mazoderm Direct Response Product 18,883.0 8,324.4 126.8  
  1259 BASF Corporation Company - General 18,627.1 13,721.8 35.7  
  1923 Baskin-Robbins Stores - Ice Cream 11,704.6 7,383.3 58.5  
  1705 Bass Pro Shops Outdoor World Stores - Sporting Goods 13,421.8 8,815.6 52.3  
  908 Bath Fitter Home Repair Services 24,671.0 15,749.9 56.6  
  356 Bayer Aspirin 51,324.5 53,410.3 -3.9  
  1357 Bebe Stores - Apparel 17,110.9 16,193.0 5.7  
  1068 Because I Said So Movie 21,439.7 0.0 N/A  
  382 Bee Movie Movie 48,917.9 0.0 N/A  
  1466 Belk Stores - Department 15,822.1 10,467.6 51.2  
  488 Benadryl Allergy Remedy 38,576.3 23,575.4 63.3  
  1516 Benefiber Laxatives 15,303.1 23,862.7 -35.9  
  664 Beowulf Movie 32,143.8 0.0 N/A  
  1907 Bertolli Entrées - Frozen 11,778.1 28,178.0 -58.2  
  1229 Bertolli Mediterranean Style Entrées - Frozen 19,115.9 0.0 N/A  
  20 Best Buy Stores - Electronics 285,411.4 299,513.6 -4.7  
  949 Best Western Hotels-Motels 23,733.0 22,571.3 5.1  
  522 Betty Crocker Hamburger Helper Entrées - Prepared 36,966.2 24,811.7 49.0  
  1551 Betty Crocker Warm Delights Desserts 14,923.3 15,073.9 -1.0  
  1419 BF Goodrich Tires 16,375.0 12,538.8 30.6  
  1746 Bic Soleil Razor - Disposable 13,093.8 368.1 3,457.6  
  940 Big G Cereal 24,027.3 8,647.0 177.9  
  87 Big G Cheerios Cereal 119,950.4 130,552.7 -8.1  
  1443 Big G Curves Cereal 16,080.4 0.0 N/A  
  1587 Big G Lucky Charms Cereal 14,534.2 17,558.2 -17.2  
  1737 Big G Total Cereal 13,179.5 30,254.0 -56.4  
  366 Big Lots Stores - Bargain 50,652.3 50,415.6 0.5  
  1404 Biotech Research Direct Response Product 16,592.4 18,864.6 -12.0  
  1064 Bissell Healthy Home Vacuum Cleaners 21,453.6 10,155.1 111.3  
  914 Blackberry Mobile Telephone - Multi-Function 24,537.6 7,480.6 228.0  
  679 Blades of Glory Movie 31,602.0 0.0 N/A  
  1161 Blockbuster Video Stores - Video 20,067.4 7,095.0 182.8  
  262 Blockbuster Website - Retail Video 63,520.7 10,646.5 496.6  
  219 Bloomingdale's Stores - Department 71,283.8 72,733.9 -2.0  
  601 Blue Hippo Funding Credit Services 34,106.4 34,340.0 -0.7  
  1464 Blu-Ray Disc Association Organization 15,827.2 3,810.2 315.4  
  1114 Bmazu Website - Retail-Miscellaneous 20,662.4 10,780.5 91.7  
  818 BMW 3 Series Autos 26,628.0 31,304.1 -14.9  
  1208 BMW 5 Series Autos 19,375.7 3,266.0 493.2  
  1430 BMW Autos 16,218.4 12,613.8 28.6  
  529 BMW Autos & Trucks 36,763.8 44,354.4 -17.1  
  990 BMW X5 Trucks 22,853.4 8,447.2 170.5  
  1740 Bob Evans Restaurant 13,137.6 14,744.6 -10.9  
  745 Bob's Discount Furniture Stores - Furniture 29,172.6 33,916.9 -14.0  
  661 Boeing Company - General 32,240.0 19,197.6 67.9  
  100 Boniva Prescription Drugs - Human 112,448.6 109,423.6 2.8  
  879 Boost Mobile Telephone Services - Wireless 25,257.8 27,286.5 -7.4  
  1792 Boscov's Stores - Department 12,628.8 14,799.9 -14.7  
  228 Bose Direct Response Product 68,850.8 54,945.1 25.3  
  845 Bose QuietComfort 3 Direct Response Product 26,088.5 8,707.4 199.6  
  1588 Bose Sounddock Stereo Components - Home 14,514.6 824.8 1,659.8  
  935 Bose Wave Direct Response Product 24,094.2 15,087.7 59.7  
  717 Bosley Medical Hair Replacement Services 30,337.8 23,550.2 28.8  
  543 Boston Market Restaurants - QS 36,224.0 12,216.7 196.5  
  457 Botox Prescription Drugs - Human 41,316.7 48,853.2 -15.4  
  289 Bounty Paper Towels 60,030.9 42,763.3 40.4  
  646 Bourne Ultimatum Movie 32,770.2 0.0 N/A  
  1816 Bourne Ultimatum Video 12,421.7 0.0 N/A  
  1178 Bowflex Exercise Equipment - Direct Response 19,812.9 11,446.5 73.1  
  1693 Bowflex Revolution Exercise Equipment - Direct Response Product 13,531.0 9,968.3 35.7  
  1080 Bowflex Treadclimber Exercise Equipment - Direct Response Product 21,241.9 21,455.3 -1.0  
  1295 Bowflex Xtreme Exercise Equipment - Direct Response Product 18,053.6 28,828.0 -37.4  
  699 BP Gas Stations 31,017.2 7,775.7 298.9  
  518 BP Petroleum Company 37,171.0 25,224.5 47.4  
  662 Bradford Exchange Direct Response Product 32,175.1 21,301.7 51.0  
  916 BrandSmart Stores - Electronics 24,501.6 22,892.3 7.0  
  1469 BrandSmart USA Stores - Appliance 15,774.5 9,123.6 72.9  
  1582 Bratz Toy Figure 14,571.9 14,928.1 -2.4  
  912 Braun Pulsonic Razor - Electric 24,567.1 0.0 N/A  
  696 Brave One Movie 31,111.6 0.0 N/A  
  1243 Breach Movie 18,883.3 0.0 N/A  
  1090 Breathe Right Nasal Decongestant 21,160.5 23,763.7 -11.0  
  783 Bridge To Terabithia Movie 27,934.1 0.0 N/A  
  470 Bridgestone Tires 40,066.1 10,108.3 296.4  
  313 Brinks Security Systems 57,005.4 63,315.6 -10.0  
  268 Bristol-Myers Squibb Pharmaceuticals 62,703.4 52,371.8 19.7  
  1364 Bristol-Myers Squibb Research Study 17,041.8 4,029.1 323.0  
  989 Brita Water Purification Systems 22,908.8 31,900.4 -28.2  
  1563 British Airways Airlines - Passenger 14,800.2 21,055.9 -29.7  
  1256 Bucket List Movie 18,660.6 0.0 N/A  
  45 Bud Light Beer 176,581.1 182,802.2 -3.4  
  132 Budweiser Beer 98,989.2 105,599.3 -6.3  
  377 Budweiser Select Beer 49,271.8 98,146.4 -49.8  
  1202 Buffalo Wild Wings Restaurant 19,441.9 10,159.2 91.4  
  789 Buick Autos & Trucks 27,693.7 12,902.7 114.6  
  348 Buick Enclave Trucks 52,399.7 748.0 6,905.4  
  1743 Buick Lacrosse Autos 13,124.3 4,361.9 200.9  
  1163 Buick Lacrosse Autos - Dealer Association 20,055.4 25,835.0 -22.4  
  1365 Buick Lucerne Autos 17,033.5 106,625.1 -84.0  
  1601 Buick Lucerne Autos - Dealer Association 14,427.6 18,243.0 -20.9  
  1331 Build-A-Bear Workshop Stores - Toys 17,621.4 17,861.4 -1.3  
  1931 Buitoni Food Products 11,624.6 1,842.2 531.0  
  26 Burger King Restaurants - QS 257,264.0 279,355.5 -7.9  
  681 Burlington Coat Factory Apparel Stores - Department 31,569.1 47,164.3 -33.1  
  945 Burlington Coat Factory Stores - Department 23,820.4 24,269.3 -1.8  
  1977 Busch Gardens Europe Entertainment Park 11,318.7 11,805.1 -4.1  
  1182 Bush's Beans 19,717.5 21,907.4 -10.0  
  620 Buy Owner Realtors 33,417.9 31,405.3 6.4  
  629 Byetta Prescription Drugs - Human 33,303.2 90.9 36,535.6  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.