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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  450 Cadillac Autos & Trucks 41,742.6 36,950.8 13.0  
  80 Cadillac CTS Autos 130,137.8 30,056.3 333.0  
  994 Cadillac CTS Autos - Dealer Association 22,717.6 36,460.5 -37.7  
  653 Cadillac Escalade Trucks 32,506.2 50,998.3 -36.3  
  1565 Cadillac Escalade Trucks - Dealer Association 14,788.5 6,086.8 143.0  
  1999 Cadillac SRX Trucks 11,219.8 25,107.8 -55.3  
  130 Caduet Prescription Drugs - Human 99,887.7 46,813.9 113.4  
  1440 Caesars Hotel-Casino 16,091.6 10,405.0 54.7  
  1911 California Closets Organization 11,773.5 12,444.3 -5.4  
  1027 California Department of Health Services Government 22,256.4 34,458.8 -35.4  
  1096 California Milk Advisory Board - Cheese 21,017.7 30,471.1 -31.0  
  1125 California, State of Lottery 20,553.1 19,453.3 5.7  
  1864 California, State of Tourism 11,998.8 8,221.3 45.9  
  1852 Caltrate 600+D Calcium Supplements 12,127.6 10,616.5 14.2  
  959 Calvin Klein Apparel 23,492.2 26,685.9 -12.0  
  1507 Camel No. 9 Cigarettes 15,431.9 0.0 N/A  
  294 Campbell's Chunky Soup - RTS 59,387.6 51,598.0 15.1  
  1679 Campbell's Food Products 13,672.7 9,927.9 37.7  
  1378 Campbell's Great For Cook Soup - Condensed 16,880.2 18,387.4 -8.2  
  373 Campbell's Select Soup - RTS 49,914.3 30,053.1 66.1  
  1821 Campbell's Soup 12,399.1 11,998.6 3.3  
  103 Campbell's Soup - Condensed 110,362.3 89,014.4 24.0  
  1825 Campbell's Soup At Hand Soup - RTS 12,341.3 10,286.2 20.0  
  504 Cancer Treatment Centers of America Medical Services 37,727.0 40,073.6 -5.9  
  1170 Canon EOS Cameras 19,926.5 33,770.2 -41.0  
  704 Canon Powershot Cameras 30,822.0 32,405.7 -4.9  
  363 Capital One Bank Services 50,897.3 52,081.7 -2.3  
  69 Capital One Credit Card Services 138,616.6 220,644.3 -37.2  
  1008 Capital One Home Loans Mortgage Services 22,520.3 2,233.4 908.3  
  1355 Capri Sun Fruit Drinks 17,127.2 15,515.1 10.4  
  1251 Captain Morgan Rum 18,731.3 13,773.6 36.0  
  489 CareerBuilder.Com Website - Employment Services 38,562.9 36,091.0 6.8  
  1716 Caress Exotic Oil Infusions Body Wash 13,306.2 0.0 N/A  
  1763 Carfax Website - Referral Services 12,937.5 11,118.2 16.4  
  290 Carl's Junior Restaurant - QS 60,029.0 78,212.6 -23.2  
  217 CarMax Auto Dealership 71,628.2 81,304.0 -11.9  
  238 Carnival Cruise Lines Cruises 66,843.0 78,194.9 -14.5  
  1747 Carpet One Stores - Floor Coverings 13,090.4 18,218.4 -28.1  
  1949 Carrabbas Italian Grill Restaurant 11,448.0 12,862.1 -11.0  
  1206 Cars.com Website - Referral Services 19,418.0 17,045.5 13.9  
  1703 Carson Pirie Scott Stores - Department 13,432.4 14,873.7 -9.7  
  1023 Cascade Complete Dishwasher Detergents 22,295.8 7,635.8 192.0  
  1058 Cashcall Loan Company 21,592.0 43,035.3 -49.8  
  710 Castrol GTX Motor Oil 30,643.6 24,108.2 27.1  
  1526 Castrol Syntec Motor Oil 15,204.0 8,417.4 80.6  
  1970 Catch & Release Movie 11,340.6 927.4 1,122.9  
  391 CBS Television Network 47,626.6 53,730.1 -11.4  
  393 CDW Computer Services 47,463.8 43,601.6 8.9  
  335 Celebrex Prescription Drugs - Human 54,754.8 36,290.6 50.9  
  1140 Celebrity Cruises 20,362.1 24,291.9 -16.2  
  1790 Center For Substance Abuse Treatment Government ADV-Federal 12,673.9 13,201.1 -4.0  
  1356 Centers for Disease Control & Prevention Government ADV-Federal 17,126.1 30,504.7 -43.9  
  976 Centex Homes Builders 23,292.3 42,117.5 -44.7  
  1992 Centocor Pharmaceuticals 11,262.9 4,936.0 128.2  
  1553 Centrum Silver Vitamins 14,891.7 11,952.6 24.6  
  705 Centrum Vitamins 30,812.7 27,791.4 10.9  
  244 Century 21 Realtors 66,026.1 86,674.7 -23.8  
  1628 Cerinate Lumineers Dental Services 14,172.5 14,514.3 -2.4  
  1774 Cesar Gourmet Filets Moist Dog Food 12,796.9 0.0 N/A  
  1377 CFSA Organization 16,881.4 0.0 N/A  
  1142 Chambers, Herb Auto Dealership 20,335.5 18,149.2 12.0  
  1966 Champion Home Improvement Home Repair Service 11,350.6 6,433.2 76.4  
  1076 Champion Window and Door Stores - Window-Door 21,333.5 16,091.9 32.6  
  283 Chantix Prescription Drugs - Human 60,911.6 0.0 N/A  
  159 Charles Schwab & Company Financial - Investment Services 90,938.2 98,683.0 -7.8  
  659 Charlie Wilson's War Movie 32,305.3 0.0 N/A  
  383 Charmin Bathroom Tissue 48,902.3 16,626.9 194.1  
  921 Charmin Ultra Bathroom Tissue 24,411.0 54,065.9 -54.8  
  122 Chase Bank Services 104,802.3 110,109.8 -4.8  
  39 Chase Credit Card Services 196,112.6 193,108.6 1.6  
  1134 Chaser 5-Hour Energy Nutrition Supplements 20,436.6 4,879.0 318.9  
  1971 Check 'N Go Check Cashing Services 11,339.7 25,021.6 -54.7  
  822 Checkers Restaurants - QS 26,509.2 23,102.7 14.7  
  1328 Cheer Laundry Detergent - Liquid 17,676.2 2,440.3 624.4  
  1107 Chemistry Website - Dating Services 20,734.6 19.7 104,933.1  
  1521 Chevrolet Autos 15,273.8 20,875.8 -26.8  
  1622 Chevrolet Autos - Dealer Association 14,262.6 13,473.3 5.9  
  74 Chevrolet Autos & Trucks 132,532.4 141,795.4 -6.5  
  665 Chevrolet Autos & Trucks - Dealer Association 32,120.0 68,265.8 -52.9  
  1040 Chevrolet Cobalt Autos 21,919.3 32,289.1 -32.1  
  526 Chevrolet Cobalt Autos - Dealer Association 36,797.8 43,169.7 -14.8  
  1319 Chevrolet HHR Autos 17,793.6 7,669.4 132.0  
  516 Chevrolet Impala Autos 37,314.8 66,666.7 -44.0  
  677 Chevrolet Impala Autos - Dealer Association 31,626.4 56,167.8 -43.7  
  165 Chevrolet Malibu Autos 88,644.8 501.9 17,562.6  
  32 Chevrolet Silverado Trucks 229,655.9 177,468.0 29.4  
  65 Chevrolet Silverado Trucks - Dealer Association 140,349.2 117,192.3 19.8  
  517 Chevrolet Tahoe Trucks 37,282.4 109,267.4 -65.9  
  496 Chevrolet Tahoe Trucks - Dealer Association 38,154.0 43,726.0 -12.7  
  571 Chevron Corporation Company - General 35,223.0 25,639.1 37.4  
  1325 Chevron Techron Gas Additives 17,698.8 16,557.4 6.9  
  1255 Chick-Fil-A Restaurant - QS 18,684.9 16,301.7 14.6  
  1914 Chico's Stores - Apparel 11,765.7 8,585.7 37.0  
  592 Children International Organization 34,616.7 11,862.1 191.8  
  1883 Children of Men Movie 11,912.1 6,210.1 91.8  
  1520 Children's Place Stores - Apparel 15,274.7 13,835.6 10.4  
  207 Chili's Grill & Bar Restaurant 74,620.2 108,442.5 -31.2  
  1761 Chloe Apparel 12,939.4 8,112.9 59.5  
  342 Choice Hotels International Hotels-Motels 53,275.4 63,048.0 -15.5  
  412 Christian Children's Fund Organization 45,705.1 43,196.9 5.8  
  1736 Christian Dior Apparel 13,193.8 12,314.5 7.1  
  880 Chrysler 300 Autos 25,249.2 45,182.2 -44.1  
  770 Chrysler Aspen Trucks 28,349.7 44,656.5 -36.5  
  1929 Chrysler Autos 11,629.2 4,890.6 137.8  
  258 Chrysler Autos & Trucks 64,028.9 116,699.7 -45.1  
  1455 Chrysler PT Cruiser Autos 15,905.8 7,653.4 107.8  
  144 Chrysler Sebring Autos 96,007.7 33,924.6 183.0  
  112 Chrysler Town & Country Vans 108,910.9 50,877.2 114.1  
  720 Chuck E Cheeses Restaurant 30,042.9 31,722.4 -5.3  
  917 Church's Chicken Restaurant - QS 24,481.8 25,982.2 -5.8  
  57 Cialis Prescription Drugs - Human 151,622.4 59,004.8 157.0  
  983 Cicis Pizza Restaurant - QS 23,032.6 22,391.0 2.9  
  1987 Cinergy Health Discount Card Services 11,270.1 20,612.1 -45.3  
  62 Cingular Wireless Telephone Services - Wireless 144,641.9 701,273.8 -79.4  
  50 Circuit City Stores - Electronics 169,197.3 213,117.4 -20.6  
  1212 Circuit City Website - Retail Electronics 19,341.9 18,874.9 2.5  
  1640 Cirque Du Soleil Circus 14,048.7 20,898.0 -32.8  
  307 Cisco Systems Telecommunications Services 57,938.0 34,784.9 66.6  
  1664 Citgo Petroleum Corporation Company - General 13,795.5 6,754.8 104.2  
  104 Citibank Bank Services 110,338.5 85,870.1 28.5  
  22 Citibank Credit Card Services 270,619.1 217,490.2 24.4  
  765 Citibank Website - Bank Services 28,529.2 0.0 N/A  
  668 Citigroup Financial - Investment Services 31,967.9 6,579.4 385.9  
  1502 City Furniture Stores - Furniture 15,460.9 10,609.0 45.7  
  1554 Clairol Herbal Essences Hair Color 14,840.6 5,374.6 176.1  
  711 Clairol Herbal Essences Shampoo & Conditioner 30,614.3 21,615.3 41.6  
  701 Clairol Natural Instincts Hair Color 30,943.2 24,625.6 25.7  
  441 Clairol Nice N' Easy Hair Color 42,468.1 47,531.5 -10.7  
  146 Claritin Allergy Remedy 95,338.8 61,406.8 55.3  
  1710 Claritin Children's Allergy Remedy 13,360.0 7,462.0 79.0  
  437 Claritin-D Allergy Remedy 42,831.4 61,727.1 -30.6  
  1398 Clear Channel Radio Station 16,641.1 19,922.8 -16.5  
  1225 Clearblue Easy Pregnancy Test 19,130.5 5,588.2 242.3  
  1901 Clorox Anywhere Disinfectants 11,816.0 30,304.5 -61.0  
  402 Clorox Bleach - Liquid 46,383.1 27,834.2 66.6  
  1692 Clorox Cleaner - Bathroom 13,571.7 11,505.7 18.0  
  1289 Clorox Cleaning Products 18,171.6 9,287.3 95.7  
  261 Clorox Disinfectants 63,647.0 44,628.2 42.6  
  1410 Clorox Kitchen Disinfectants 16,525.9 0.0 N/A  
  1877 Coach Fashion Accessories 11,925.2 6,898.8 72.9  
  1263 Cobra King Cobra Golf Clubs 18,603.2 15,993.8 16.3  
  88 Coca-Cola Classic Regular Soft Drink 119,087.3 141,715.6 -16.0  
  1335 Coca-Cola Soft Drinks 17,536.6 20,320.2 -13.7  
  980 Coca-Cola Website 23,191.9 18,016.8 28.7  
  724 Coca-Cola Zero Diet Soft Drink 29,944.0 28,835.7 3.8  
  384 Coke Diet Soft Drink 48,721.1 60,958.7 -20.1  
  1544 Coke Plus Diet Soft Drink 15,001.0 0.0 N/A  
  352 ColdWater Creek Stores - Department 51,966.3 58,908.9 -11.8  
  135 Coldwell Banker Realtors 97,980.6 147,662.5 -33.6  
  1396 Coldwell Banker Website - Realtor 16,651.6 11,711.8 42.2  
  365 Colgate Total Toothpaste - Gel 50,670.2 61,811.2 -18.0  
  257 Colonial Penn Insurance - Life 64,181.5 72,956.1 -12.0  
  1633 Columbus Bank & Trust Credit Card Services 14,124.2 425.6 3,218.6  
  40 Comcast Cable TV Services 192,068.0 180,692.2 6.3  
  416 Comcast Digital Voice Telephone Services 45,307.9 34,526.9 31.2  
  410 Comcast Internet Service Provider 45,788.6 99,502.7 -54.0  
  854 Comcast Powerboost Internet Service Provider 25,862.0 4,493.4 475.6  
  1858 Comebacks Movie 12,052.6 0.0 N/A  
  1991 Commerce Bank Services 11,263.9 13,961.5 -19.3  
  709 Commit Smoking Deterrent 30,645.5 29,535.5 3.8  
  1041 CompUSA Stores - Computers 21,883.4 52,460.9 -58.3  
  1121 Computacion Sin Barreras Direct Response Product 20,581.8 7,009.0 193.6  
  1673 Conn's Stores - Department 13,717.0 13,139.9 4.4  
  398 Consolidated Credit Report Services 47,037.4 33,276.0 41.4  
  1489 Continental Airlines - Passenger 15,607.7 15,615.7 -0.1  
  1055 Coors Beer 21,633.9 7,530.1 187.3  
  56 Coors Light Beer 157,260.0 159,568.1 -1.4  
  1867 Cordis Cypher Medical Equipment 11,989.9 0.0 N/A  
  1314 Coreg Prescription Drugs - Human 17,841.4 80,540.9 -77.8  
  286 Corona Extra Beer 60,303.0 46,575.0 29.5  
  957 Cost Plus World Market Stores - Gifts 23,547.9 22,832.1 3.1  
  716 Cotton Fibers - Apparel 30,463.3 28,290.7 7.7  
  388 Countrywide Mortgage Services 47,799.0 16,338.0 192.6  
  1115 Cover Girl Advanced Radiance Makeup-Foundation 20,657.0 24,257.8 -14.8  
  1606 Cover Girl Outlast Lipstick 14,344.9 14,334.1 0.1  
  924 Cover Girl TruBlend Makeup - Foundation 24,393.0 12,201.5 99.9  
  615 Cover Girl VolumeExact Mascara 33,526.3 582.4 5,657.1  
  1603 Cox Communications Cable TV Services 14,372.3 14,548.0 -1.2  
  1392 Cracker Barrel Restaurant 16,689.3 17,109.3 -2.5  
  1986 Craftmatic III Direct Response Product 11,272.8 7,934.4 42.1  
  1649 Crate & Barrel Stores - Home Furnishings 13,961.1 16,185.0 -13.7  
  1609 Crazyfox.com Website - Business Venture 14,326.4 0.0 N/A  
  1808 Credit Suisse Financial - Investment Services 12,502.6 17,012.8 -26.5  
  848 Crema de Caracol Direct Response Product 26,026.5 22,028.3 18.2  
  467 Crest Nature's Expressions Toothpaste-Gel 40,330.5 0.0 N/A  
  1279 Crest Pro-Health Dental Rinse 18,390.3 36,459.5 -49.6  
  223 Crest Pro-Health Toothpaste - Gel 69,893.4 36,366.9 92.2  
  1189 Crest Spinbrush Toothbrush - Electric 19,641.6 18,222.3 7.8  
  1566 Crest Toothpaste-Gel 14,786.3 26,327.0 -43.8  
  206 Crest Whitestips Tooth Polish 74,818.6 70,047.2 6.8  
  362 Crestor Prescription Drugs - Human 51,038.7 184,894.2 -72.4  
  1844 Crown Royal Canadian Whiskey 12,184.8 6,810.6 78.9  
  1636 Crowne Plaza Hotels-Motels 14,082.4 1,354.2 939.9  
  1272 Crystal Light Sunrise Drink Mix 18,499.9 2,886.0 541.0  
  1674 Cummuta, John Financial Tapes Books - Recorded 13,706.8 14,644.0 -6.4  
  1305 Curves Fitness Centers - Clubs 17,942.6 21,585.0 -16.9  
  95 CVS Stores - Drug 116,038.4 111,164.2 4.4  
  1616 Cylaris Reducing Aids 14,293.5 3,488.3 309.8  
  43 Cymbalta Prescription Drugs - Human 180,218.2 151,604.2 18.9  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.