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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1564 Daddy Day Camp Movie 14,797.4 0.0 N/A  
  1043 DaimlerChrysler Autos & Trucks 21,856.9 49,522.0 -55.9  
  196 Dairy Queen Restaurants - QS 77,237.5 76,095.5 1.5  
  1617 Daisy Sour Cream 14,280.5 15,170.5 -5.9  
  759 Dan In Real Life Movie 28,664.9 0.0 N/A  
  1593 Danbury Mint - Direct Response Product 14,481.3 21,302.5 -32.0  
  278 Dannon Activia Yogurt 61,577.6 52,727.5 16.8  
  462 Dannon Danactive Yogurt Drink 40,795.3 9,954.3 309.8  
  1727 Dave & Busters Restaurant 13,249.2 10,588.6 25.1  
  1839 David Yurman Jewelry 12,223.8 10,375.0 17.8  
  435 David's Bridal Stores - Bridal 42,995.8 37,856.7 13.6  
  806 Dawn Plus Dishwashing Detergent - Liquid 27,024.4 71.0 37,985.6  
  1399 Days Inn Hotels-Motels 16,638.4 15,074.1 10.4  
  1438 Dead Silence Movie 16,095.6 0.0 N/A  
  738 Degree Men Antiperspirant - Deodorant 29,352.6 19,364.6 51.6  
  1648 Degree Ultra Clear Antiperspirant-Deodorant 13,963.0 22,879.9 -39.0  
  1240 Degree Women Antiperspirant - Deodorant 18,958.5 0.0 N/A  
  1826 Del Taco Restaurant - QS 12,330.1 18,518.5 -33.4  
  134 Dell Computer Hardware 98,453.8 107,921.0 -8.8  
  1203 Dell Computer Services 19,440.4 487.5 3,888.0  
  1671 Dell Computer Systems 13,734.9 13,788.9 -0.4  
  209 Dell Inspiron Computer Systems 73,417.2 42,389.9 73.2  
  1193 Dell Vostro Computer Systems 19,562.7 0.0 N/A  
  1525 Dell XPS Computer Systems 15,210.4 0.0 N/A  
  1397 Delsym Cough Remedies 16,649.5 16,494.2 0.9  
  1015 Delta Airlines - Passenger 22,399.0 19,413.0 15.4  
  310 Denny's Restaurants 57,553.2 66,764.5 -13.8  
  1281 Dentyne Ice Chewing Gum 18,322.4 15,327.8 19.5  
  1887 Departed Video 11,900.9 0.0 N/A  
  211 Detrol LA Prescription Drugs - Human 72,771.5 49,079.1 48.3  
  473 DeVry University 39,797.5 28,743.7 38.5  
  889 DHL Delivery Services 24,964.4 41,121.3 -39.3  
  173 Diamond Trading Company Diamonds 86,285.8 91,443.0 -5.6  
  385 Dick's Stores - Sporting Goods 48,660.3 27,342.9 78.0  
  1799 Diesel Apparel 12,566.1 8,171.5 53.8  
  1181 DiGiorno Pizza - Frozen 19,738.8 12,874.7 53.3  
  1620 DiGiorno Ultimate Pizza - Frozen 14,269.2 0.0 N/A  
  509 Dillard's Apparel Stores - Department 37,612.7 13,427.0 180.1  
  54 Dillard's Stores - Department 158,645.1 166,651.1 -4.8  
  1787 Direct Insurance Agency 12,688.3 14,740.3 -13.9  
  216 DirectBuy Shopping Club 71,649.4 22,623.9 216.7  
  19 DirecTV Satellite Communications Services 290,985.3 269,921.9 7.8  
  1600 Discount Tire Direct - Direct Response Product 14,446.8 8,781.7 64.5  
  1580 Discount Tire Stores - Tire 14,587.2 16,271.9 -10.4  
  33 Discover Credit Card Services 221,328.3 99,682.3 122.0  
  77 Dish Network Satellite Communications Services 131,367.0 159,275.0 -17.5  
  109 Disney Online Website - Entertainment Park 109,434.7 30,904.8 254.1  
  851 Disneyland Entertainment Park 25,947.5 41,013.1 -36.7  
  933 Disney's World of English - Direct Response Product 24,227.1 22,779.1 6.4  
  985 Disturbia Movie 22,959.8 0.0 N/A  
  183 Ditech.Com Website - Mortgage Services 82,715.3 91,149.0 -9.3  
  1688 Dockers Apparel 13,615.8 12,121.7 12.3  
  1886 Doctors Say Yes Website - Referral Services 11,902.6 6,520.7 82.5  
  415 Dodge Autos 45,340.0 19,055.4 137.9  
  172 Dodge Autos & Trucks 86,631.5 83,691.4 3.5  
  251 Dodge Avenger Autos 65,104.8 0.0 N/A  
  1292 Dodge Caliber Autos 18,132.5 99,778.7 -81.8  
  1459 Dodge Charger Autos 15,873.2 31,805.4 -50.1  
  1187 Dodge Durango Trucks 19,678.0 47,955.0 -59.0  
  119 Dodge Grand Caravan Vans 105,665.0 50,696.1 108.4  
  394 Dodge Nitro Trucks 47,277.1 62,863.7 -24.8  
  110 Dodge Ram Trucks 109,409.4 127,113.1 -13.9  
  358 Dodge Ram Trucks - Dealer Association 51,202.0 35,027.1 46.2  
  902 Dolce & Gabbana Apparel 24,749.6 19,231.0 28.7  
  1578 Dominick's Finer Foods Supermarket 14,600.8 14,497.2 0.7  
  64 Domino's Pizza Restaurants - QS 144,250.9 169,090.1 -14.7  
  1509 Doritos Tortilla Chips 15,425.6 18,549.0 -16.8  
  1976 Dos Equis Beer 11,321.1 6,668.1 69.8  
  1313 Doubleday Book Club Books - Direct Response Product 17,842.4 21,021.2 -15.1  
  1613 Doubletree Hotels-Motels 14,312.0 21,841.1 -34.5  
  1051 Dove Advanced Care Shampoo & Conditioner 21,705.3 30,484.3 -28.8  
  554 Dove Body Wash 35,941.1 10,190.0 252.7  
  986 Dove Candy 22,955.3 22,759.6 0.9  
  1403 Dove Pro-Age Hair Care Products 16,594.2 0.0 N/A  
  1451 Dove Shampoo & Conditioner 15,942.1 0.0 N/A  
  1152 Dove SkinVitalizer Skin Cleansers 20,175.2 947.0 2,030.4  
  1458 Dove Soap - Bar 15,875.0 266.3 5,861.9  
  1304 Dove Ultimate Clear Antiperspirant - Deodorant 17,949.9 21,879.0 -18.0  
  433 Dow Chemical Company - General 43,475.0 63,897.7 -32.0  
  490 Downy Fabric Softener 38,499.8 34,741.5 10.8  
  625 Dr Pepper Regular Soft Drink 33,324.7 44,537.0 -25.2  
  1665 Dr. Horton Builders 13,788.2 26,850.0 -48.6  
  1725 Dr. Pepper Diet Soft Drink 13,260.6 14,754.6 -10.1  
  1950 Dr. Scholl's For Her Shoe Insoles 11,433.9 11,547.3 -1.0  
  1062 Dr. Scholl's Massaging Gel Shoe Insoles 21,529.9 24,423.1 -11.8  
  1421 Dreamgirls Movie 16,335.1 19,755.9 -17.3  
  1022 DSW Shoe Warehouse Stores - Shoes 22,299.5 29,668.1 -24.8  
  876 Dulcolax Laxatives 25,282.2 9,865.3 156.3  
  1713 Dump Stores - Furniture 13,352.3 13,312.3 0.3  
  121 Dunkin Donuts Stores - Doughnuts-Coffee 105,287.1 138,803.3 -24.1  
  198 Duracell Batteries 76,823.5 70,774.1 8.5  
  494 Dynakor Pharmaceuticals Akavar 20/5 Reducing Aids 38,292.6 0.0 N/A  
  788 Dyson Slim Vacuum Cleaners 27,703.8 0.0 N/A  
  1204 Dyson Vacuum Cleaners 19,428.5 51,541.5 -62.3  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.