| |
Rank |
Brand |
2007 Total |
2006 Total |
% Change |
|
|
|
|
| |
125 |
E Harmony Website - Dating Services |
102,043.9 |
109,903.4 |
-7.2 |
|
|
| |
168 |
E Trade Financial Website - Financial Investments |
87,631.3 |
75,644.1 |
15.8 |
|
|
| |
325 |
EA Games Entertainment Software |
55,881.6 |
23,308.9 |
139.7 |
|
|
| |
657 |
EA Sports Entertainment Software |
32,374.2 |
34,861.3 |
-7.1 |
|
|
| |
1527 |
Eastern Promises Movie |
15,183.0 |
0.0 |
N/A |
|
|
| |
1169 |
Easy-Off Bam Cleaner - All Purpose |
19,928.4 |
24,919.7 |
-20.0 |
|
|
| |
1892 |
eBay Motors Website - Auction |
11,864.2 |
9,893.6 |
19.9 |
|
|
| |
281 |
eBay Website - Auction |
61,137.1 |
64,624.3 |
-5.4 |
|
|
| |
562 |
Edward Jones Financial - Investment Services |
35,601.5 |
32,776.9 |
8.6 |
|
|
| |
1045 |
Effexor XR Prescription Drugs - Human |
21,749.0 |
20,461.2 |
6.3 |
|
|
| |
1317 |
Egg Beaters Processed Eggs |
17,809.3 |
390.4 |
4,461.5 |
|
|
| |
1298 |
Eggland's Best Eggs |
18,032.2 |
15,732.1 |
14.6 |
|
|
| |
1296 |
El Dorado Stores - Furniture |
18,046.8 |
12,849.2 |
40.5 |
|
|
| |
1184 |
El Pollo Loco Restaurant - QS |
19,702.3 |
22,669.1 |
-13.1 |
|
|
| |
1484 |
Electrosol 3-In-1 Dishwasher Detergent - Powdered |
15,684.0 |
20,415.2 |
-23.2 |
|
|
| |
1113 |
Elizabeth: The Golden Age Movie |
20,668.5 |
0.0 |
N/A |
|
|
| |
1095 |
E-Loan Website - Loan Company |
21,053.0 |
36,275.6 |
-42.0 |
|
|
| |
1559 |
Embassy Suites Hotels-Motels |
14,816.1 |
13,036.4 |
13.7 |
|
|
| |
1220 |
Emjoi Tweeze Direct Response Product |
19,223.4 |
4,475.4 |
329.5 |
|
|
| |
55 |
Empire Today Home Repair Services |
158,122.2 |
172,840.9 |
-8.5 |
|
|
| |
346 |
Enablex Prescription Drugs - Human |
52,696.8 |
266.4 |
19,679.9 |
|
|
| |
201 |
Enbrel Prescription Drugs - Human |
75,626.8 |
66,776.6 |
13.3 |
|
|
| |
429 |
Enchanted Movie |
44,397.7 |
0.0 |
N/A |
|
|
| |
1088 |
Endless Pools - Swimming Pool |
21,190.7 |
1,036.4 |
1,944.6 |
|
|
| |
334 |
Energizer E2 Batteries |
54,874.0 |
50,540.5 |
8.6 |
|
|
| |
1247 |
Ensure Nutrition Supplements |
18,795.3 |
21,326.7 |
-11.9 |
|
|
| |
271 |
Enterprise Rent-A-Car Rental Car Services |
62,175.5 |
54,442.7 |
14.2 |
|
|
| |
1558 |
Epic Movie |
14,828.1 |
0.0 |
N/A |
|
|
| |
1631 |
Estée Lauder Beautiful Fragrance - Women |
14,143.9 |
10,579.2 |
33.7 |
|
|
| |
1500 |
Estée Lauder Pleasures Fragrance - Women |
15,471.4 |
16,357.9 |
-5.4 |
|
|
| |
1711 |
Ester-C Vitamins |
13,358.6 |
3,788.7 |
252.6 |
|
|
| |
66 |
E-Surance Insurance - Auto |
139,990.7 |
108,447.9 |
29.1 |
|
|
| |
920 |
Ethan Allen Stores - Furniture |
24,417.2 |
31,062.5 |
-21.4 |
|
|
| |
954 |
Eucerin Dry Skin Therapy Moisturizer - Body |
23,559.4 |
13,473.2 |
74.9 |
|
|
| |
498 |
Evan Almighty Movie |
38,040.9 |
0.0 |
N/A |
|
|
| |
1818 |
Evening Movie |
12,404.1 |
0.0 |
N/A |
|
|
| |
863 |
Everest College |
25,580.9 |
9,006.4 |
184.0 |
|
|
| |
1762 |
Everest Institute |
12,938.0 |
3,183.2 |
306.4 |
|
|
| |
584 |
Excedrin Back & Body Pain Reliever |
34,813.9 |
0.0 |
N/A |
|
|
| |
1656 |
Excedrin Pain Reliever |
13,856.8 |
24,100.2 |
-42.5 |
|
|
| |
1545 |
Excedrin Tension Headache Pain Reliever |
14,997.8 |
10,202.9 |
47.0 |
|
|
| |
250 |
Expedia.Com Website - Travel Services |
65,276.4 |
81,654.0 |
-20.1 |
|
|
| |
827 |
Exubera Prescription Drugs - Human |
26,435.8 |
0.0 |
N/A |
|
|
| |
1342 |
Exxon Mobile Corporation Company - General |
17,397.1 |
20,759.3 |
-16.2 |
|
|
| |
1678 |
ExxonMobil Petroleum Company |
13,673.9 |
64,856.0 |
-78.9 |
|
|
| |
1258 |
Eyemasters Optical Centers |
18,630.7 |
16,361.1 |
13.9 |
|
|
|
|
|
|
| Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online). |
