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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  277 Fairfield Language Technologies Rosetta Stone Direct Response Product 61,592.0 29,703.6 107.4  
  1302 Famous Footwear Stores - Shoes 17,960.5 14,299.1 25.6  
  1764 Famsa Stores - Department 12,909.9 11,295.3 14.3  
  599 Fantastic 4: Rise of the Silver Surfer Movie 34,173.7 0.0 N/A  
  999 Farmer's Insurance 22,621.9 10,911.9 107.3  
  259 Farmers Insurance - Auto 63,988.0 28,412.1 125.2  
  252 Farmers Insurance - Homeowners 64,859.7 17,632.5 267.8  
  613 Febreze Air Effects Air Freshener 33,554.8 34,614.2 -3.1  
  593 Febreze Candles 34,602.1 0.0 N/A  
  232 Febreze Fabric Refresher Deodorizers 68,011.8 81,532.1 -16.6  
  443 Febreze Noticeables Air Fresheners 42,400.9 45,780.5 -7.4  
  263 FedEx Express Delivery Services 63,391.8 56,518.5 12.2  
  1699 FedEx Express Delivery Services-Air 13,459.5 16,938.0 -20.5  
  867 FedEx Ground Delivery Services 25,490.3 36,154.1 -29.5  
  531 FedEx Kinko's Office & Printing Center Stores - Photo Copy 36,541.0 21,109.1 73.1  
  1529 Femcon FE Prescription Drugs - Human 15,168.3 0.0 N/A  
  1993 Fendi Apparel 11,261.3 9,009.2 25.0  
  1672 Ferrero Rocher Candy 13,733.0 6,785.6 102.4  
  1984 Fiber Choice Nutrition Supplements 11,287.2 13,986.3 -19.3  
  1467 Fibersure Laxatives 15,804.9 19,658.7 -19.6  
  81 Fidelity Investments Financial Investment Services 129,435.0 74,971.1 72.6  
  479 Fidelity Investments Mutual Funds 39,284.6 33,162.5 18.5  
  1173 Fifth Third Bank Services 19,907.9 14,306.7 39.2  
  1571 Fig Medical Services 14,685.9 0.0 N/A  
  1608 Filtramax - Direct Response Product 14,327.6 8,739.6 63.9  
  1936 Fingers Stores - Furniture 11,565.1 12,103.9 -4.5  
  1488 Firehouse Dog Movie 15,634.6 0.0 N/A  
  1895 Firestone Stores - Auto Care-Repair 11,848.0 16,916.5 -30.0  
  1479 First Response Pregnancy Test 15,720.0 18,180.4 -13.5  
  1900 FirstStreet Jitterbug Direct Response Product 11,831.0 333.3 3,449.6  
  869 Fisher Investments Financial - Investment Services 25,465.9 4,555.4 459.0  
  1897 Flat Earth Snacks 11,841.6 0.0 N/A  
  127 Flomax Prescription Drugs - Human 100,801.3 63,979.2 57.6  
  1099 Florida Department of Citrus Fruit Juices 20,968.5 20,582.2 1.9  
  1294 Florida, State Of Lottery 18,068.0 13,301.3 35.8  
  1200 Florida, State Of Tourism 19,475.6 15,208.8 28.1  
  1972 Flufacts.com Website - Pharmaceuticals Houses 11,333.7 18,311.8 -38.1  
  1217 Folgers Gourmet Selections Ground Coffee 19,265.5 13,351.6 44.3  
  1334 Folgers Ground Coffee 17,549.2 18,588.7 -5.6  
  1968 Food Lion Supermarket 11,344.1 12,997.7 -12.7  
  942 Ford - Auto Care-Repair 23,885.3 24,815.0 -3.7  
  1623 Ford Autos 14,262.4 22,411.9 -36.4  
  1749 Ford Autos - Dealer Association 13,054.9 27,406.6 -52.4  
  185 Ford Autos & Trucks 82,210.5 192,152.4 -57.2  
  451 Ford Autos & Trucks - Dealer Association 41,729.5 70,426.2 -40.7  
  35 Ford Edge Trucks 210,208.4 14,261.3 1,374.0  
  320 Ford Edge Trucks - Deal Association 56,362.2 3.6 1,574,262.1  
  549 Ford Escape Trucks 36,011.2 96,081.4 -62.5  
  1690 Ford Escape Trucks - Dealer Association 13,594.0 23,129.8 -41.2  
  1465 Ford Expedition Trucks 15,823.2 14,960.6 5.8  
  769 Ford Expedition Trucks - Dealer Association 28,364.5 14,012.4 102.4  
  148 Ford F Series Trucks 94,347.0 57,254.3 64.8  
  345 Ford F Series Trucks - Dealer Association 52,751.4 31,477.6 67.6  
  76 Ford F-150 Trucks 131,660.8 159,105.8 -17.2  
  147 Ford F-150 Trucks - Dealer Association 95,110.3 133,349.8 -28.7  
  347 Ford Focus Autos 52,687.9 4,243.9 1,141.5  
  1795 Ford Focus Autos - Dealer Association 12,585.6 14,513.9 -13.3  
  51 Ford Fusion Auto 169,048.5 258,550.6 -34.6  
  343 Ford Fusion Autos - Dealer Association 53,153.8 88,433.5 -39.9  
  1630 Ford Motor Company - Autos & Trucks 14,146.9 50,960.3 -72.2  
  784 Ford Mustang Autos 27,896.8 74,240.2 -62.4  
  780 Ford Mustang Autos - Dealer Association 27,970.0 31,842.7 -12.2  
  575 Ford Taurus Autos 35,176.6 0.0 N/A  
  737 Ford Trucks 29,360.6 12,971.4 126.3  
  714 Ford Trucks - Dealer Association 30,493.7 27,387.3 11.3  
  690 Fosamax Plus D Prescription Drugs - Human 31,367.0 68,219.6 -54.0  
  1643 Foster Farms Poultry 14,029.0 5,030.1 178.9  
  551 Fox Television Network 35,969.0 52,430.1 -31.4  
  1510 Foxwoods Resort Casino Hotel-Casino 15,423.1 13,257.7 16.3  
  1012 Fracture Movie 22,444.1 0.0 N/A  
  702 Franklin Templeton Mutual Funds 30,855.3 30,337.2 1.7  
  379 Fred Claus Movie 49,065.8 0.0 N/A  
  195 FreeCreditReport.Com Website - Credit Services 77,452.6 78,719.1 -1.6  
  1475 Freedom Writers Movie 15,742.3 10,564.4 49.0  
  502 Fresh Step Scoopable Cat Litter 37,876.7 33,045.7 14.6  
  1951 Friedman's Jewelers Stores - Jewelry 11,431.6 15,574.2 -26.6  
  1919 Friendly's Restaurant 11,743.5 19,605.5 -40.1  
  407 Frontline Plus Pet Supplies 45,913.5 49,066.7 -6.4  
  1988 Fruit of the Loom Apparel 11,269.6 20,551.8 -45.2  
  1111 Fruit of the Loom Underwear 20,698.2 23,085.3 -10.3  
  136 Fry's Stores - Electronics 97,836.3 93,568.2 4.6  
  1351 FullTiltPoker.net Website - Gambling Services 17,243.1 9,356.6 84.3  
  553 Furniture Row Stores - Furniture 35,956.1 34,125.1 5.4  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.