About Us | Contact Us | RSS
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1233 Gain Joyful Expressions Laundry Detergent - Liquid 19,065.4 31,401.5 -39.3  
  798 Gallery Furniture Stores - Furniture 27,456.5 27,240.0 0.8  
  800 Game Plan Movie 27,245.3 0.0 N/A  
  1053 GameFly Website - Retail Entertainment Software 21,681.0 11,939.3 81.6  
  1627 Gamestop Stores - Computer Software 14,174.1 3,104.0 356.6  
  331 Gap Stores - Apparel 55,342.3 117,223.9 -52.8  
  131 Gardasil Prescription Drugs - Human 99,407.7 45,034.2 120.7  
  1842 Garden Ridge Stores - Arts & Crafts 12,197.5 8,014.9 52.2  
  803 Garmin Navigational Equipment 27,103.1 15,802.1 71.5  
  1955 Garmin Nuvi Navigational Equipment 11,419.5 4,710.1 142.4  
  1108 Garnier Fructis Hair Conditioner 20,724.8 21,292.1 -2.7  
  442 Garnier Fructis Shampoo 42,460.8 54,640.3 -22.3  
  826 Garnier Nutrisse Hair Color 26,437.2 28,489.4 -7.2  
  324 Garnier Nutritioniste Moisturizer - Facial 56,114.7 0.0 N/A  
  1498 Gas-X Antacids 15,490.9 14,486.2 6.9  
  1307 Gatorade AM Drinks - Isotonic 17,921.1 0.0 N/A  
  61 Gatorade Drinks - Isotonic 145,904.2 131,878.5 10.6  
  1033 Geek Squad Computer Services 22,123.4 20,284.0 9.1  
  635 Geico Direct Insurance 33,066.1 24,222.9 36.5  
  6 Geico Direct Insurance - Auto 489,279.3 531,324.8 -7.9  
  444 Geico Direct Insurance - Motorcycle 42,346.6 586.6 7,118.4  
  1715 General Automobile Insurance Service Insurance Agency 13,316.8 12,986.1 2.5  
  233 General Electric Company - General 67,623.6 24,240.9 179.0  
  1052 General Motors Corporation Company - Autos & Trucks 21,690.7 7,358.0 194.8  
  1644 Genworth Financial - Investment Services 13,990.6 16,179.7 -13.5  
  1261 Georgia Rule Movie 18,611.8 0.0 N/A  
  1368 Georgia, State of Lottery 16,993.3 20,937.4 -18.8  
  515 Gerber Life Insurance 37,336.4 33,284.0 12.2  
  1581 Ghirardelli Candy 14,578.0 10,923.6 33.5  
  812 Ghost Rider Movie 26,809.0 0.0 N/A  
  1486 Giant Eagle Supermarket 15,653.5 17,647.3 -11.3  
  1956 Giant Food Supermarket 11,413.3 7,971.0 43.2  
  860 Gillette 3X Antiperspirant - Deodorant 25,651.9 0.0 N/A  
  213 Gillette Fusion Razor - Electric 71,894.6 3,746.8 1,818.8  
  455 Gillette Venus Razor 41,355.0 40,104.6 3.1  
  801 Glaceau Vitamin Water 27,231.5 5,884.6 362.8  
  523 Glad Forceflex Trash Bags 36,907.9 41,327.1 -10.7  
  1814 Glad Gladware Food Containers 12,425.9 16,466.2 -24.5  
  1385 Glade Candles 16,748.0 11,053.0 51.5  
  369 Glade Plug-Ins Air Fresheners 50,393.6 58,154.6 -13.3  
  728 Glade Scented Oil Candles 29,764.3 55,000.3 -45.9  
  1222 Glade Wisp Air Fresheners 19,178.0 15,114.6 26.9  
  1889 GlaxoSmithKline Pharmaceuticals 11,884.3 88,969.7 -86.6  
  1994 Glomobi Telephone Amusement - Information 11,260.1 6,147.2 83.2  
  1374 GM Autos 16,916.7 18,762.7 -9.8  
  440 GM Autos & Trucks 42,587.6 154,340.8 -72.4  
  311 GMC Acadia Trucks 57,531.1 29.1 197,649.0  
  78 GMC Sierra Trucks 130,785.7 102,419.7 27.7  
  454 GMC Sierra Trucks - Dealer Association 41,445.3 41,886.2 -1.1  
  621 GMC Trucks 33,408.2 16,701.9 100.0  
  950 GMC Yukon Trucks 23,720.9 132,195.8 -82.1  
  929 GMC Yukon Trucks - Dealer Association 24,290.5 14,812.1 64.0  
  1106 GNC Stores - Health Food 20,736.2 31,987.2 -35.2  
  1422 Go Automotive Group Auto Dealership 16,332.7 2,014.0 711.0  
  1118 Go RV'ing Coalition Organization 20,604.9 26,610.7 -22.6  
  1694 GoDaddy.com Website - Internet Services 13,529.1 10,708.4 26.3  
  507 Golden Compass Movie 37,685.4 0.0 N/A  
  873 Golden Corral Restaurant 25,315.4 21,293.4 18.9  
  1269 Goldkit Appraisal Services 18,534.6 8,736.8 112.1  
  1388 Gone Baby Gone Movie 16,718.0 0.0 N/A  
  1638 Good Luck Chuck Movie 14,062.6 0.0 N/A  
  1105 Goodyear Stores - Auto Care-Repair 20,808.3 7,035.0 195.8  
  628 Goodyear Tires 33,306.9 12,922.6 157.7  
  1757 Goody's Stores - Apparel 12,980.5 13,095.2 -0.9  
  1625 Great Debaters Movie 14,227.4 0.0 N/A  
  1890 Grey Goose Vodka 11,876.2 12,896.6 -7.9  
  1478 Grindhouse Movie 15,726.7 0.0 N/A  
  1242 Gucci Apparel 18,904.7 15,792.8 19.7  
  1021 Guess Apparel 22,367.9 15,884.1 40.8  
  1542 Guinness Beer 15,061.0 19,112.0 -21.2  
  1946 Guitar Centers Stores - Musical Instruments 11,480.6 16,907.0 -32.1  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.