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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  Rank Brand 2007 Total 2006 Total % Change  
  1195 H&M Stores - Apparel 19,555.2 16,875.1 15.9  
  187 H&R Block Tax Services 81,385.3 98,701.1 -17.5  
  1370 H&R Block Taxcut Computer Software 16,981.6 2,531.2 570.9  
  840 Hairspray Movie 26,151.0 0.0 N/A  
  235 Hallmark Gold Crown Stores - Card 67,289.5 67,241.2 0.1  
  1834 Halloween Movie 12,252.9 0.0 N/A  
  1589 Halls Cough Remedies 14,512.8 12,704.5 14.2  
  763 Hampton Inn & Suites Hotels-Motels 28,534.6 24,787.2 15.1  
  1098 Hanes All-Over Comfort Bras 21,001.2 0.0 N/A  
  1205 Hanes ComfortSoft Lingerie 19,419.2 17,164.2 13.1  
  1910 Hanes ComfortSoft Underwear 11,775.4 14,021.8 -16.0  
  1395 Hannibal Rising Movie 16,651.7 0.0 N/A  
  1327 Happy Feet Video 17,677.8 0.0 N/A  
  1742 Hard Rock Hotel & Casino Hotel-Casino 13,129.1 9,418.5 39.4  
  559 Hardee's Restaurant - QS 35,797.9 34,504.1 3.7  
  1505 Harley-Davidson Entertainment Park 15,442.6 17,179.1 -10.1  
  424 Harrah's Hotel-Casino 44,698.6 51,071.0 -12.5  
  948 Harris, JK & Company Tax Services 23,803.5 17,125.8 39.0  
  785 Harry Potter & The Order of The Phoenix Movie 27,875.5 0.0 N/A  
  1748 Harry Potter & The Order of The Phoenix Video 13,087.8 0.0 N/A  
  586 Hartford Financial - Investment Services 34,715.8 27,525.0 26.1  
  631 Haverty's Furniture Stores - Furniture 33,239.1 40,982.2 -18.9  
  317 HBO Cable TV Channel 56,633.2 49,380.9 14.7  
  512 HD Digital Radio Alliance Organization 37,406.1 22,134.9 69.0  
  267 Head & Shoulders Shampoo 62,760.5 71,945.8 -12.8  
  1530 Headon Pain Reliever 15,167.8 12,476.9 21.6  
  1869 Healthy Choice Café Steamers Entrées - Frozen 11,982.2 0.0 N/A  
  706 Heard Bill Chevy Auto Dealership 30,692.8 42,689.6 -28.1  
  792 Heartbreak Kid Movie 27,590.0 0.0 N/A  
  1871 HEB Supermarket 11,979.4 14,333.7 -16.4  
  205 Heineken Beer 74,843.7 54,864.0 36.4  
  459 Heineken Premium Light Beer 41,060.4 48,901.5 -16.0  
  1373 Helio Mobile Telephone - Multi-Function 16,928.3 14,459.6 17.1  
  1190 Hellman's Mayonnaise 19,636.9 11,613.3 69.1  
  1902 Helzberg Diamonds Stores - Jewelry 11,815.0 8,348.0 41.5  
  1618 Hennessy Brandy - Cognac 14,277.6 8,899.5 60.4  
  1939 Hermosa Group Credit Services 11,554.5 0.4 3,016,741.0  
  1232 Hershey's Candy Bar 19,088.3 16,497.9 15.7  
  1555 Hershey's Kisses Candy 14,838.1 9,997.6 48.4  
  375 Hertz Rental Car Services 49,718.3 44,495.1 11.7  
  1846 Hewlett-Packard BladeSystem Computer Systems 12,168.4 12,397.9 -1.9  
  1393 Hewlett-Packard Computer Systems 16,684.8 3,828.1 335.9  
  1642 Hewlett-Packard HP LaserJet Printers 14,029.7 17,013.1 -17.5  
  202 Hewlett-Packard HP Pavilion Computer Systems 75,316.9 76,823.7 -2.0  
  1632 Hewlett-Packard Website - Computer Systems 14,142.5 55.8 25,236.9  
  870 HH Gregg Appliances & Electrics Stores - Appliances 25,394.6 25,870.9 -1.8  
  700 Hidden Valley Ranch Bottled Salad Dressings 30,961.2 41,883.2 -26.1  
  1670 Hillshire Farms Entrée Salads Entrées - Prepared 13,737.0 0.0 N/A  
  850 Hilton Hotels-Motels 25,957.3 31,029.4 -16.3  
  1418 Hitcher Movie 16,389.2 4,709.5 248.0  
  1275 Hitman Movie 18,440.8 0.0 N/A  
  1915 Hoax Movie 11,761.1 0.0 N/A  
  1288 Hobby Lobby Stores - Hobby 18,186.5 19,185.9 -5.2  
  766 Holiday Inn Express Hotels-Motels 28,496.1 22,451.1 26.9  
  1452 Holiday Inn Hotels-Motels 15,930.4 26,148.6 -39.1  
  1127 Holland America Cruises 20,547.3 19,074.6 7.7  
  1766 Hom Furniture Stores - Furniture 12,893.1 11,492.9 12.2  
  1413 Home Again Pet Supplies 16,480.8 7,024.1 134.6  
  754 Home Depot Behr Paints 28,809.3 1,722.0 1,573.0  
  1758 Home Depot Glidden Paints 12,974.9 8,380.5 54.8  
  7 Home Depot Stores - Home Improvement 435,752.6 445,248.1 -2.1  
  1462 Homegoods Stores - Home Furnishings 15,845.6 16,488.0 -3.9  
  1804 Homevestors Realtors 12,530.1 14,515.0 -13.7  
  36 Honda Accord Autos 201,292.2 185,631.0 8.4  
  483 Honda Accord Autos - Dealer Association 38,938.2 8,765.8 344.2  
  308 Honda Autos 57,810.7 14,693.2 293.5  
  329 Honda Autos & Trucks 55,448.0 49,975.8 10.9  
  1434 Honda Autos & Trucks - Dealer Association 16,157.7 8,620.0 87.4  
  114 Honda Civic Autos 108,310.4 95,929.0 12.9  
  1841 Honda Civic Autos - Dealer Association 12,200.2 383.9 3,077.7  
  667 Honda CR-V Trucks 32,004.6 49,467.8 -35.3  
  1921 Honda Element Trucks 11,721.1 17,177.6 -31.8  
  805 Honda Fit Autos 27,024.7 38,867.8 -30.5  
  423 Honda Odyssey Vans 44,736.9 37,545.4 19.2  
  354 Honda Pilot Trucks 51,375.3 102,862.4 -50.1  
  564 Honda Ridgeline Trucks 35,497.8 44,388.8 -20.0  
  487 Honda Trucks 38,628.6 81,209.2 -52.4  
  1899 Hongosan Direct Response Product 11,835.2 10,207.2 15.0  
  1806 Hoover Windtunnel Vacuum Cleaners 12,522.2 891.3 1,305.0  
  1265 Hormel Natural Choice Lunch Meat 18,582.4 7,154.0 159.7  
  1815 Hot Fuzz Movie 12,424.7 0.0 N/A  
  1512 Hot Rod Movie 15,335.4 0.0 N/A  
  1707 Hot Wheels Playsets 13,384.9 4,861.4 175.3  
  280 Hotels.Com Website - Travel Services 61,297.5 61,103.1 0.3  
  979 Hotwire Website - Travel Services 23,205.2 17,375.2 33.6  
  1532 Hoveround - Direct Response Product 15,152.9 16,990.9 -10.8  
  1034 HSBC Bank Services 22,106.6 17,445.9 26.7  
  958 HSBC Website - Bank Services 23,542.9 11,745.8 100.4  
  1361 Hugo Boss Apparel 17,064.1 8,063.8 111.6  
  658 Humana Insurance - Health 32,315.9 34,763.1 -7.0  
  279 Humira Prescription Drugs - Human 61,489.2 72,009.7 -14.6  
  1515 Hummer H2 Trucks 15,316.6 20,275.3 -24.5  
  274 Hummer H3 Trucks 61,946.5 114,071.5 -45.7  
  1011 Hummer H3 Trucks - Dealer Association 22,467.0 20,652.4 8.8  
  1264 Hyatt Hotels-Motels 18,584.2 17,268.4 7.6  
  418 Hydroxycut Reducing Aids 45,209.4 45,515.9 -0.7  
  817 Hyundai Autos 26,648.8 4,092.6 551.1  
  142 Hyundai Autos & Trucks 96,213.6 29,166.9 229.9  
  557 Hyundai Azera Autos 35,901.3 94,670.4 -62.1  
  1024 Hyundai Elantra Autos 22,287.0 16,888.3 32.0  
  97 Hyundai Santa Fe Trucks 115,686.3 106,814.4 8.3  
  1276 Hyundai Santa Fe Trucks - Dealer Association 18,402.3 5,479.0 235.9  
  99 Hyundai Sonata Autos 113,831.1 254,878.4 -55.3  
  660 Hyundai Veracruz Trucks 32,270.8 0.0 N/A  
 
Source: Nielsen Monitor-Plus. Note: Brands are ranked by U.S. media spending in thousands of dollars (excludes online).
Methodology: Finding America's Top Brands
How we create the list of American Top Brands and the Superbrands category rankings.
Retail: Best Buy is a leading mobile-phone retailer—isn't that enough? Apparently not. Last month, the big-box retailer acquired 50% of The Carphone Warehouse, which has 2,400 stores in nine European countries. The cost: $2.1 billion.
Travel: Airlines ranked last in customer satisfaction in a recent consumer survey. Combine that with the challenge of rising fuel prices and airline marketers face big challenges in 2008.
Beer, Wine & Liquor: Yellow Tail spent about $13 million on its "Tails you win" campaign. The effort helped grow the brand by yet another million cases in 2007. Having already made wine more approachable, the Australian import has now entered the sparkling wine segment.